Electronic Commerce and Information Technology

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Nov 18, 2013 (3 years and 6 months ago)

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Vocational Training


and
Education

National Centre for Ports and Shipping



Semester
2
,
201
3

Distance Education



(
JNB525
)

Electronic Commerce and Information
Technology

Covering
the
national unit of competency:

BSBITB701A

Implement advanced electronic technologies

Postgraduate Studies


Lecturer/
Unit Coordinator:

Charles Crouch

Boston University International Graduate Programs




0447 413 070

(Direct)



charles.crouch@mac.com



Consultations by appointment


Web page

http://www.charlescrouch.com



LinkedIn

http://www.linkedin.com/in/charlesecrouch


Unit Outline

Postgraduate Vocational Training & Education


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25 Electronic Commerce and Information Technology


Page |
2


Contents

INFORMATION ABOUT TH
IS UNIT

................................
................................
......................

3

Unit description

................................
................................
................................
.................

3

Linkage to other units

................................
................................
................................
........

3

Intended learning outcomes

................................
................................
.............................

3

Alterations to the unit as a result of student feedback

................................
....................

3

Training and Assessment

................................
................................
................................
...

4

Credit

or Advanced Standing for prior knowledge and skills

................................
............

4

Recognition of Prior Learning (RPL)

................................
................................
...................

4

LEARNING RESOURCES
................................
................................
................................
.......

5

Prescribed textbook
................................
................................
................................
...........

5

Recommende
d reading

................................
................................
................................
.....

5

DETAILS OF TEACHING
ARRANGEMENTS:

................................
................................
...........

9

OCCUPATIONAL HEALTH
AND SAFETY (OH&S)

................................
................................
....

9

STUDY MATERIALS

................................
................................
................................
.............

9

Online study for the Unit

................................
................................
................................
...

9

Unit DVD or USB Storage Device

................................
................................
.......................

9

Guide on Format and writing Styles: The
‘MLM Toolbox’

................................
.................

9

DETAILS OF TEACHING
& LEARNING ARRANGEME
NTS

................................
......................

10

Independent study

................................
................................
................................
..........

10

Variations to your enrolment

................................
................................
..........................

10

Refund policy

................................
................................
................................
...................

10

Assistance

................................
................................
................................
........................

11

UNIT SCHEDULE

................................
................................
................................
...............

11

LEARNING EXPECTATION
S AND COMPETENCY ASS
ESSMENT

................................
............

13

Expectations

................................
................................
................................
....................

13

Assessment

................................
................................
................................
......................

13

Assessment schedule

................................
................................
................................
.......

13

Competency Matrix for
JNB525 Electronic Commerce and Information Technology

.....

14

Assessment Instruments

................................
................................
................................
.

14

Specific performance requirements

................................
...

Error!
Bookmark not defined.

Academic referencing

................................
................................
................................
......

16

Academic misconduct

................................
................................
................................
......

16

Penaltie
s

................................
................................
................................
..........................

17

Submission of assessment items

................................
................................
.....................

17

Extension of submission date

................................
................................
..........................

18

DISTANCE EDUCATION

................................
................................
................................
.....

19

ASSESSMENT ATTACHMEN
T FORM

................................
................................
..................

19

ASSIGNMENTS/ASSESSME
NTS

................................
................................
.........................

20



Postgraduate Vocational Training & Education


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25 Electronic Commerce and Information Technology


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3

Information about this unit

Unit description

This unit of study introduc
es
online commerce

and various technologies and
business
models associated with the use of information and communication technologies (ICT) by
organisations. While covering the theory underpinning e
-
commerce and associated
business models, study in this unit will
focus on practical solutions, enabling

participan
ts to
sort through the noise and hype
prevalent in the online world. We will

examine how
digital
technologies can enhance

a business’
s

commercial activities

and

how digital technologies
can be deployed to
improve

current sales or service

operations

(e.g. d
eveloping and selling
e
-
learning, using social media to form channels to market, selling online, virtual interaction
with customers, etc.).


Study is designed to not only familiarise participants with doing business online, it will
enhance understanding of

current and emerging electronic commerce technologies online.

All students will require access to the internet to complete
study and the assessment
tasks associated with this unit
.

Linkage to other
units

As you
undertake this unit it may be useful to exa
mine in conjunction with
other units of
study you may select, in particular if there is coverage of online learning and learning and
business in the digital economy.
As such assignment work in thi
s unit and the development
of an e
-
business
action plan cou
ld be related to
assessment in another unit, e.g.
JNB514
Transformational Leadership

(addressing national competency standard
BSBLED701A Lead
personal and strategic transformation
).

Intended l
earning outcomes

On completion of this unit, you should be able
to:

1.

Understand

how
trends in the online world are

affect
ing

business models and
practices
, applying these to

a specific
organisation’s operational context

2.

Analyse
an organization to improve its online operations, improve customer
service, and support the
overall strategy

3.

Recognize the importance of online techniques and technologies such as online
market analysis, digital marketing, website interface design, and data analytics
,
and how these

can improve operational outcomes.

Alterations to the unit as a re
sult of student feedback

The
Registered Training Organisation RTO and AMC, University of Tasmania are
committed
to
improving

the quality of its programs and meeting the needs of its students. To achieve
the above objectives, we like to hear from our stude
nts about their learning experience.

Towards the end of the semester you will be given the opportunity to give feedback on this
unit and others that you are
currently studying.

Postgraduate Vocational Training & Education


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25 Electronic Commerce and Information Technology


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4

Training and Assessment

This unit is framed around Competency Based Training (CBT) and Assessment. The corner
stone of CBT is the competency standards contained within the industry Training Package.
The concept of competency focuses on what is expected of an employee in the workp
lace
rather than on the learning process and embodies the ability to transfer and apply skills
and knowledge to new situations and environments. Competency is a broad concept that
includes all aspects of work performance and not only narrow task skills. Ea
ch unit of
competency describes
outcomes relating to work performed to a standard
. Students
undertaking training and assessment receive a competent result when successful
performance is demonstrated.


Students may request access to personal records at any
time. Requests to view personal
records should be made in writing. AMC management permit access to records only by
students or student authorised parties and AMC staff.


Credit or Advanced Standing for prior knowledge and skills

AMC recognises all Qualific
ations and Statements of Attainment issued under the
Australian qualifications Framework by any higher education providers and
registered
training organisations (RTO)
as valid credentials.

Recognition of qualifications issued by other RTO is usually for pu
rposes of entry into a
qualification where another qualification or certain Statements of Attainment are a
prerequisite to entry, or for part completion of a qualification based on Statements of
Attainment for the units/modules already held by the student.

It is mandatory that RTO’s
accept the qualifications and Statement of Attainments issued by other RTO’s.


Recognition of qualifications issued by other registered training organisations does not
require an RTO to recognise the qualifications/Statements of

Attainment issued by another
RTO for any purposes other than training with that RTO, such as licensing or compliance
arrangements, e.g. security or regulatory requirements.


Recognition of qualifications issued by other
RTO

does have a limited lifespan. I
f the
qualification/Statement of Attainment is has been superseded and is no longer on
the
national training information system
, recognition of prior learning would be the
most
appropriate way to proceed.


Recognition of Prior Learning (RPL)

Recognition of

Prior Learning (RPL) is available for all Units of Competency. The learning
outcomes of each unit provide the RPL benchmarks. Candidates may receive full
recognition or advanced standing for the competencies required for a course or module.


Individuals e
nrolling in
a

vocationally accredited
qualification

may later opt to apply for
RPL. RPL is a formal process conducted through national RPL Guidelines and procedures
all
RTOs

must have in place. It is offered to assist those who may have previous experienc
e or
skills to gain recognition and formal qualifications without repeating or undertaking
unnecessary training.


Postgraduate Vocational Training & Education


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5

Students requesting RPL must obtain and lodge an application for "Recognition of Prior
Learning" with the course coordinator. Students receive

the RPL Guide prior to enrolment
which includes the application documentation as well as a step by step guide of what is
required.

RPL will enable Participants to:




Receive recognition of current levels of skills and knowledge



Increase understanding of h
ow to achieve qualifications



Improve confidence in their current level of skills and knowledge



Undertake fewer units/modules of training by gaining ‘credits’

or advanced
standing (higher education)



Save time and accelerate attainment of a qualification.

Learning resources

The unit achieves these outcomes through an applied learning project, and participation in
exercises and learning activities that involve discussion, debate and development of
scenarios, solutions and
propositions
.
Virtual g
roup work and

informal collaboration and
discussions are important learning tools and will be a key part of the resources provided in
the unit to facilitate learning.

Prescribed textbook

There is no prescribed textbook for this
unit
.

Recommended reading

One of the great challenges in the online world is staying current.
Reading widely in this
unit is not only encouraged
,

but also necessary

because of the constantly changing digital
arena
. Useful information can be found in
online articles, blogs
,

specific

websites,

webinars, videos,
journal articles,
and

magazine articles such as
Wired
. In particular, you
may find the following informative and useful.

Textbooks



Chaffey,
D
. 2011,
E
-
Business & E
-
Commerce Management
, 5
th

Edition,
Harlow, Essex,
England: Pear
son Education Limited. ISBN
-
13: 978
-
0
-
273
-
75201
-
1



Laudon, K
.

and Traver, C. 2012,
E
-
commerce 2013, 9
th

Edition,
Upper Saddle River, NJ:
Pearson Prentice Hall. ISBN
-
13: 978
-
0
-
132
-
73035
-
8



Schneider, G.
P.

2011,
Electronic Commerce
, Tenth Edition. Thomson
Course
Technology



Schneider,
G.P,
Evans
, J. &
Pinard
, K.T. 2010,
The Internet, Illustrated
, 6th ed.

Course
Technologies Publishing
.



Turban, E. & King, D. 2012, Electr
onic Commerce 2012
-

A Managerial and Social
Networks Perspective

(7th Edition), Upper Sad
dle River, NJ: Pearson Prentice Hall.


Postgraduate Vocational Training & Education


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25 Electronic Commerce and Information Technology


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6



Watson, T.T., Berthon, P., Pitt, L.T. & Zinkhan, G.M. 2008,
Electronic Commerce: The
Strategic Perspective
. A
Global Text
with
open access, available at
http://dl.dropboxusercontent.com/u/31779972/Electronic%20Commerce.pdf

Newspapers and Business Magazines

Newspapers, both print and online, are still very useful for current

news, issues and trends.
Many newspapers run frequent, lengthy articles on e
-
commerce topics, along with profiles
of e
-
commerce firms. International newspapers with good e
-
commerce content include:



The Wall Street Jou
rnal



The Financial Times



The Guardian Media Network

http://www.theguardian.com/media
-
network

As with newspapers, general business magazines have increased their cove
rage of e
-
commerce. Content available without a subscription varies. Many have a newsletter or
feed offering highlights and summaries.



The Wall Street Journal



The Economist



Bloomberg Business Week



McKinsey Quarterly




Strategy+Business



Harv
ard Business Review



Stanford Business Magazine



Forbes



Fortune



InternetR
etailer.com

An online magazine focusing on e
-
commerce, free subscription.



Wired.com

Online news aggregators are applications or websites that collect articles from many
sources, using built
-
in software to sort and filte
r by subject. These can be useful for
monitoring specific topics as visitors can set up custom selections.



Alltop.com



Google News



NewsLookup.com

Journals/Professional Magazines



International Journal of Electronic Commerce



Journal of Organizational Computing and Electronic Commerce



Information Society



Electronic Commerce Research and Applications

Postgraduate Vocational Training & Education


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25 Electronic Commerce and Information Technology


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7

eJournals



Boyd, D.M. &

Ellison, N.B. 2008, Social network sites: definition, history and
scholarship,
Journal of Computer
-
Mediated Communication
,
13
, pp. 210−30.



Bughin, J., Chui, M. & Johnson, B. June 2008, The next step in open innovation,
The
McKinsey Quarterly
, pp.1−9.



Chu,

C. & Smithson S. 2007, E
-
business and organizational change: A structurational
approach,
Information Systems Journal
,
17
(4), pp.369−89



Malone, T.W., Yates J. & Benjamin, R. 1987, Electronic markets and electronic
hierarchies,
Communications of the ACM
,
30
(6), pp.484−97.



O’Reilly, T. First Quarter 2007, What is web 2.0: design patterns and business models
for the next generation of software,
Communications and Strategies
, pp.17−37.
Available online:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1008839




Riggins, F.J. 1999, A framework for identifying web
-
based electronic commerce
opportunities,
Journal of Organizational Computing and Electronic Commerce,

9(4)
1999, pp.297−310.



Ri
ggins, F. J. & Mitra S. 2007, An e
-
valuation framework for developing netenabled
business metrics through functionality interaction,
Journal of Organizational
Computing and Electronic Commerce
,
17
(2), pp.175−203.



Sull, D. & Turconi, S. 2008, Fast

fashion lessons,
Business Strategy Review,

19
(2), pp.
5−11.

Reports and Analysis

Firms such as Forrester and McKinsey produce a wide range of reports and analysis on
business topics. Although some reports are for sale, many are available for free from lar
ge
e
-
commerce companies who use them as promotional material in exchange for
subscribing. A search on the report title can often provide such links.



Forrester Research Inc.



McKinsey & Company



Aberdeen Group Inc.



Gartner Inc.



Australia’s Progress in the Digital Economy
. Australia Communications and Media
Authority, 2012. A 20
12 report by the Australian government on the local market.
Download at:
http://www.acma.gov.au/webwr/_assets/main/lib310665/austr
alia's%20progress%2
0in%20the%20digital%20economy.pdf


Websites and Online R
esources

There are many websites and blogs covering e
-
commerce topics, some general and some
quite specialized. For the latter, a search using appropriate terms can easily find
them.



Econsultancy.com

eConsultancy produces research reports and materials on a range
of marketing topics including mobile, eCommerce, digital marketing, etc.

Postgraduate Vocational Training & Education


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Power
Retail.com.au

“Australia’s news and information resource for e
-
commerce
retailers”



http://www.entrepreneur.com/ebusiness/index.html#



http://
www.digitalbusiness.gov.au/



http://www.forwardit.sa.gov.au/

Blogs



“Top 25 Ecommerce Blogs

http://www.invesp.com/blog
-
rank/ecommerce

BlogRank

lists the top 25 e
-
commerce blogs based on factors such as incoming links, visitor
numbers and social popularity.



Digitoro.com

Dominic Byrne is an up and coming Chief Digital Marketer in Australia
and was recently nomi
nated for IAB Digital Marketer of the Year 2013.



JWT.com/blog

The blog of the J. Walter Thompson advertising agency



Six Pixels of Separation blog
http://www.twistimag
e.com/blog/

A blog about digital
marketing sponsored by Twist Image.

Discussion and Interest Groups

Online discussion groups and forums

abound for e
-
commerce. A good place to start is
LinkedIn Group
s

and search for topics interesting to you. Groups vary widely, the
moderator/sponsor being a major success factor.

Local Groups.

For firms with a local geographical focus,
Meetup.com

is a great place to
find groups near you with a common interest including technical skills, business
associations, and trade groups.

Industry and Association Sites

Many businesses and trade associations offer free books, white papers, reports, webinars
an
d booklets on e
-
commerce topics. They vary widely, you must check each one to see
what is on offer.



American Marketing Association Marketing Power



Harvard Business School YouTube Channel



Sitecore.net



Stanford Business School YouTu
be Channel



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Details of teaching arrangements:

The core dates for this unit are:



Commencement
(
2
September
2013)



One Month

Online Discussions (January 13 to February
13

2014)




Submission of all completed assignments (February 28, 2014)


Occupational health

and safety (OH&S)

The University is committed to providing a safe and secure teaching and learning
environment. In addition to specific requirements of this unit you should refer to the
University’s policy at:
http://www.admin.utas.edu.au/hr/ohs/pol_proc/ohs.pdf
.

Study Materials

Online study for the
Unit

All learning materials, resources and links are provided on the following website
:



http://amcvle.com


If you will be unable to
gain online
access on a regular (e.g. weekly) basis, an option is to
plan ahead, and complete any required online activities when you get the opportunity.

If
you consider you may be unable to take this option ple
ase contact your Unit Co
-
ordinator
at the earliest opportunity.

Unit DVD or USB Storage Device

Content supporting this
unit
can be
supplied on a digital storage device that contains a
variety of resources such as:



Copies of important documents such as this

Unit Outline



Study Guides to assist navigating

each topic



Media files such as audio and video segments associated with particular
topics



Electronic readings [Copyright law permitting]



Other resources to support your study.

Guide on Format and writing Styl
es: The

MLM
Toolbox’

If you are unfamiliar or unsure of how to reference and format a written report or
assignment a guide exists that can be of great assistance.
Within AMC t
he Department of
Maritime & Logistics Management (MLM)
at AMC
has produced a
‘T
oolbox’

which contains
valuable information to help make your studies with the Department as enjoyable and
productive as possible.

In the
‘Toolbox’

you’ll find a range of useful ‘how to’ resources, including
:



Study tips and techniques

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Information on how t
o prepare and write assignments (including referencing
guides)



How to prepare for end of semester exams



How to interpret feedback and assessment results,

as well as course information and key contact details within AMC and UTAS generally.

The
‘Toolbox’

can be found on the MLM home page of the AMC website at:

http://www.amc.edu.au/alt/mlm/toolbox/



Please take the time to familiarise yourself with its content so that you can quickly locate
relevant

information when you need it. [
Note
: Much of the content is presented in a
sequence reflecting your likely needs across the semester.]

De
tails of teaching
& learning
arrangeme
nts

Independent study

This unit is designed largely for
self
-
paced
study
. Ther
e are sufficient resources and
activities in the study package (study guide, readings) to allow you to progress largely by
self
-
study, but you are encouraged to engage with fellow students and your lecturer(s)
through the unit’s online presence.

Please refer to the
Un
it Schedule in the next section for details on the
unit syllabus and key
dates, and in particular
information regarding
due dates for assessments
.

Variations to your enrolment

If you wish to vary your enrolment,
either adding or
withdrawing from a unit
, you will need
to make these alterations on
-
line through the
RTO Manager
.

Michelle Marsden

Manager

UTAS
-
AMC Registered Training Organisation

Locked Bag 1399

Launceston TAS 7250

marsdenm@
amc.edu.au



Refund policy

All fees and charges levied on students enrolling in courses offered are clearly outlined to
students before they enrol. Flexible payment plans available for training programs and the
cancellation/refund arrangements are applicab
le.

AMC guarantees that no additional charges will be imposed during the period covered by
the course being undertaken. Where fees are paid in advance of services rendered,
students are entitled to a 100% refund of course fees paid, if AMC is notified bef
ore service
delivery commences. AMC guarantees to ensure that all fees paid in advance are
maintained in cash assets until services are delivered, ensuring that refunds are available if
required.

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11

Refunds may also be sought and negotiated on an individual
basis with AMC where delivery
has commenced. In this instance a percentage of student fees will be refunded dependent
on the percentage of the service provided.

Enrolment fees paid by students for any program cover administrative components of
service pro
vision and are non
-
refundable.

All AMC course fees are designed to minimise the impact of fees and charges on the
student through flexible payment plans, dependent on program type.

Assistance

If you are experiencing difficulties with your studies or assig
nments, have personal or life
planning issues, disability or illness which may affect your course of study,
please make
contact with us at the earliest point possible.

As a guide, if you need assistance with:

(1)

academic matters, contact
your

AMC Unit Coord
inator

(2)

course progression, contact
your

AMC Course Coordinator

(3)

personal,
enrolment and other administrative issues, contact the
RTO

administration office

(4)

learning and study techniques,
refer to the ‘
Toolbox’

or contact your lecturer

All students with identified Literacy, Language and Numeracy, or other special needs, are
encouraged to discuss their needs and customisation requirements with their Course
Coordinator, who may access extra support and modify course materials as appropriat
e

There is a range of University
-
wide support services available to you including Teaching &
Learning, Student Services, and International Services. Please refer to the
Current Students
homepage at:
http://
www.utas.edu.au/students/
.

Should you require assistance in accessing the Library visit their website for more
information at
http://www.utas.edu.au/library
.

Unit schedule

This unit is structured around adul
t learning principles and offered in
mixed mode: optional
intensive
session plus distance, or by distance study alone
.

The overall course materials and suggested study sequence will progress through eight
topics.

1.

Why Online is Different, Building an
Online Strategy

Introduce
s

the course
. Describe why the online world is different and how to
develop a strategy

designed to successfully compete in this global marketplace.

2.

Online Market Opportunity Analysis

Covers a step
-
by
-
step approach to evaluate new
online opportunities and select
the best ones to

pursue. Topics include creating real value to meet customer
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12

needs, selecting the right customers

to pursue, determining required resources to
deliver your promise, and assessing the

opportunity’s attractiven
ess.

3.

Online Business Models

In the online world value is frequently created by the way an offering is delivered,
not the

actual product or service itself. This session will examine
the different
parts of an online business

and
discuss revenue models that

w
ork well online.

4.

Digital Marketing and Branding

Having a great idea is not enough, especially online. If you do not market it well,
then your

business will not be successful. This session will
show how

the Internet
has changed marketing,

the importance of
branding for an online business, and
basic online marketing techniques.

5.

Website Interface Design to Support a Business

A website must be designed to attract visitors, draw them into the website, and
set their

expectations. This is much more than having a p
retty site with lots of
video; the site must be

designed to support your business strategy. Different
criteria for evaluating and designing a

website interface will be covered.

6.

Online Marketing & Social Media

This session will cover some of the most import
ant
techniques for marketing
businesses

online

including search engine optimization, pay
-
per
-
click advertising,
and social media.

7.

Analytics, Performance and Security

All businesses

must measure their progress
; online is no different. Basic analytic
al

techn
iques and metrics will be covered. Any business is subject

to security threats
and must protect its property,
but online firms have unique issues to face
.

8.

Implementation and Current
Trends and developments

This section will cover techniques for starting an

online venture and building a
website to support it. The course will finish with a

look at current trends and
technologies.

Unit schedule 2013

While study is flexible as a distance study unit, set times do exist and need to be met for
assignments. A date

is also set for the intensive session. Nominal dates exist to promote
study planning and lecturer support.

Should completion be planned outside this time it will
need to be negotiated with the lecturer

and learning support from tutors may be
unavailable
.

Nevertheless all study in funded qualifications will have to be completed within
set timeframes. These will be covered in the course outline.

Week

Dates

Topic

Notes

Assessment

1

2 September

1

Formal Commencement


2

9 September




3

16 September

2



4

23

September

3

Online

Session

(
Re:
Postcard
-
dot point assignment)


5

30 September

4


Assignment 1 due

30 September 2013

6

7 October

5

Start of online discussion period


7

14 October

6

online discussion period


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13

8

21 October

7

online discussion period


9

28 October

8

online discussion period

Assignment 2 due

28 October 2013

10

4 November 2013

9

online discussion period


11

11 November

10

End of online discussion period


12

18 November

11



13

25 November

12



14

2 December



Assignment 3
Due

2
December 2013

15

Monday

9 December 2013


End of unit

Distance students

due date for ALL final
submissions

Learning expectations and
competency assessment

Expectations

You are expected to spend an average of around 10
-
12 hours per week on dedicated
study

for this unit


including
self
-
study
, ‘class’ activities (face
-
to
-
face and/or online) and
preparation for assignments.

Assessment

Your performance in this unit is graded as follows:

Grade

Fail

Pass

Credit

Distinction

High
Distinction

Mark

(%)

<50

50
-
59

60
-
69

70
-
79

80+

Assessment
schedule

Assessment

Value (%)

Time

(AEST)

Due Date
*

Links to
Intended
Learning
Outcome
s

See note

Coursework:





Assignment 1

(
Postcard
)

15

16:30 hours

23 September

2013

1,

2
, 3

Assignment 2

(
Presentation
)

30

16:30 hours

28 October 2013

1, 2,

4

Assignment 3

(Action Plan)

55

16:30 hours

2 December 2013

1,2,3,4

Total Marks

100%




* Subject to finalisation as at time of publication

Competency Matrix for
JNB525 Electronic Commerce and Information Technology

The followi
ng table maps the assessment undertaken in this unit to the national unit of competency elements and required outcomes.

Assessment Inst
ruments

EC1.

Postcard (Short analysis)

EC2.

Report

(Audit
of

a

web site of a
n electronic business)

EC3.

Action Plan (Bus
iness Case for an electronic business opportunity)


COMPETENCY TITLE
:
BSBITB701A Implement advanced electronic technologies

Assessment Instruments

EC1

EC2

EC3

Element 1: Implement electronic technologies to advance business models




Performance
Criteria




1.1.

Determine and
communicate

to
stakeholders

the
commercial

set up

of the business to supply electronic commerce
(e
-
commerce) products or services





1.2.

Analyse and evaluate
e
-
business models

appropriate to a specific operational context





1.3.

Implement
arrangements for conducting e
-
commerce

appropriate to
data

management, and
business and
organisational requirements






1.4.

Ensure e
-
business models interoperate technically and
operationally with organisation's management of customer
service, performance, learning and decision support





1.5.

Implement
customer authentication and transaction systems

appropriate to business and organisational
requirements





1.6.

Review and
report opportunities to improve e
-
commerce infrastructure, systems and solutions






Element 2: Implement electronic technologies to advance retail sales operations




Performance Criteria




2.1.

Determine and communicate to stakeholders the
commercial set up of the business to supply e
-
retail services





2.2.

Analyse and evaluate appropriate e
-
retail tools and processes





2.3.

Align e
-
retail strategy with business strategies, and business and organisational requirements





2.4.

Impleme
nt arrangements for conducting e
-
retailing appropriate to business and organisational requirements





2.5.

Review and report opportunities to improve e
-
retail infrastructure, systems and solutions





Element 3: Implement electronic technologies to
advance mobile operations




Performance Criteria




3.1.

Identify and communicate to stakeholders, range of options available in
mobile computing devices

and
mobile





Postgraduate Vocational Training & Education


JNB5
25 Electronic Commerce and Information Technology


Page |
15

technologies

appropriate to business unit and organisational requirements

3.2.

Confirm trends in
mobile commerce

and related systems






3.3.

Research trends in mobile internet and other communication networks






3.4.

Implement arrangements for mobile commerce and related systems appropriate to business and organisational
requi
rements






3.5.

Review and report opportunities to improve mobile electronic infrastructure, systems and solutions







Element 4: Implement electronic technologies to advance supply chain management




Performance Criteria




4.1.

Determine and communicate to stakeholders the commercial set up of the business to electronically manage a
supply chain







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4.3.

Develop electronic supply chain model and strategy







4.4.

Align supply chain management with e
-
business strategies and model






4.5.

Implement electronic supply chain model






4.6.

Review and evaluate electronic supply chain model against business and organisational requirements






4.7.

Determine and report enhancements to electronic enablement of supply chain






Specific performance requirements

In order to pass this unit you must submit all the required assessment items
and

obtain an aggregate of 50% overall.

In addition, all submissions of assessment items must show evidence of a substantive effort being undertaken in attempting to

complete
all

assessment
s
.
All

students
will require

access to the internet
.

The assessor may contact you to discuss verbally, or require further written work to clarify the content of any or all of you
r coursework.

Please note

that while drafts of written work may b
e submitted on terms agreed with your facilitator, resubmission of written work
for reassessment
is
not permitted. This is to optimise conformance with university assessment policy and, on successful completion, assure credit
/advanced standing into
higher
education units.

Academic referencing

In your written work you will need to support your ideas by referring to scholarly literature,
works of art and/or inventions. It is important that you understand how to correctly refer
to the

work of others and maintain academic integrity.

Failure to appropriately acknowledge the ideas of others constitutes academic dishonesty
(plagiarism), a matter considered by the University of Tasmania as a serious offence.

For information on referencing
and plagiarism, and the referencing system to be used,
refer to the

‘Preparing for an assignment’ section on the

Maritime and Logistics
Management Department’s ‘
Toolbox’
. In this

same

section of the ‘
Toolbox’
you will also
find a sample of a good assignme
nt

showing the correct referencing style
.

Please read the following statement on plagiarism. Should you require clarification please
see your
U
nit
Coordinator or L
ecturer.

Academic
m
isconduct

Academic misconduct includes cheating, plagiarism, allowing anot
her student to copy work
for an assignment or an examination and any other conduct by which a student:

(a) seeks to gain, for themselves or for any other person, any academic advantage or
advancement to which they or that other person are not entitled; or

(b) improperly disadvantages any other student.

Students engaging in any form of academic misconduct may be dealt with under the
Ordinance of Student Discipline, and this can include imposition of penalties that range
from a deduction/cancellation of marks to exclusion from a unit or the University. Det
ails
of penalties that can be imposed are available in the Ordinance of Student Discipline


Part
3 Academic Misconduct, see
http://www.utas.edu.au/universitycouncil/legislation/
.

Plagi
arism

Plagiarism is a form of cheating. It is taking and using someone else's thoughts, writings
or inventions and representing them as your own; for example, using an author's words
without putting them in quotation marks and citing the source, using an a
uthor's ideas
without proper acknowledgment and citation, copying another student's work. If you
have any doubts about how to refer to the work of others in your assignments, please
consult your lecturer or tutor for relevant referencing guidelines, and th
e academic
integrity resources on the web at
http://www.academicintegrity.utas.edu.au/


The intentional copying of someone else’s work as one’s own is a serious offence
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Postgraduate Vocational Training &
Education


JNB525 Electronic Commerce and Information Technology

17

c
ondition of this arrangement that the original author’s permission is required before a
work within the database can be viewed.

For further information on this statement and general referencing guidelines, see
http://www.students.utas.edu.au/plagiarism/

or follow the link under ‘Policy, Procedures
and Feedback’ on the Current Students homepage.

Penalties

It is your responsibility to ensure that the assessment items are submitted on time. If an
as
sessment item is dispatched after the due date or the extension date, the marking of the
assessment is at the sole discretion of the Unit Coordinator.
The penalty for late
submission of assignments is a deduction of up to 10% of the maximum mark for the
a
ssignment per day.

Penalties may also be applied for submissions that exceed the maximum word limit.

If no references are provided

when required
the highest possible result is 30%. Many
resources are provided in the readings and via the UTAS Library Websi
te. Your textbook is
another useful resource. Providing a comprehensive list of references and citing them
appropriately in
-
text provides credibility to your work and indicates the level of research
conducted.

As an assignment/examination submission is

one document, the abstract, table of
contents, introduction and conclusion should deal with the assignment submission in total.
Marks will be deducted if these are not provided. It is
not

appropriate

to provide separate
abstracts, tables of contents, in
troductions and conclusions for each individual question.


Submission of
a
ss
essment

items

A
Distance Education Assessment Attachment Form
, which can be found
below
. It

must

accompany each written assignment, report or case study assessment item
.

Please
note, assessment items must be submitted by no later than 16:30 hours Austr
alian
Eastern Standard Time (AES
T) on the due date or the approved extension date.
If you are
studying
in a remote location

and unable to email or fax the assessment item, you shoul
d
place the assessment item in an envelope
on or before the due date

and arrange for an
appropriate Officer to sign, date and seal it. The envelope can then be posted to AMC.

Remember, it is your responsibility to keep a copy of the submitted assessment it
em.
Should the assignment go missing in transit you may be required to supply a duplicate
copy.

Neither the lecturer nor other staff cannot take any responsibility where the digital
files submitted change format. It is recommended ‘locked’ formats such as
Acrobat
Reader/PDF be used when saving your work prior to submission.

Send your completed document by
one

of the following means:

Scan or send PDF by email to your lecturer:

charles.crouch@mac.com



Postgraduate Vocational Training &
Education


JNB525 Electronic Commerce and Information Technology

18

Courier or

mail to RTO Manager:

Locked Bag 1399, Launceston TAS 7250
(
marsdenm@amc.edu.au
)

Extension of submission date

It is expected

that our students meet the requirements of business practice. One of the
most important

requirements is that set deadlines are met. It is expected that assessment
items are completed and submitted by the due date.

It is recognised that from time to time
exceptional circumstances
can arise whereby it
becomes difficult to complete an assessment item by a due date. In these circumstances,
students need to apply
before the due date

for an extension for extra time to complete an
assessment item.

All applications for extensions must be

made in writing, using the appropriate form, to the
Unit Coordinator or RTO Manager at least seven days
prior to the due date. This form is
contained under the
Forms

menu of the ‘
Toolbox’
. Medical certificates or other evidence
must be attached and the ap
plication must contain sufficient information to justify the
extension sought. Should the reason for your request be work related, please be aware
that extensions are only considered for work commitments ‘over and above' your normal
duties. Supporting docu
mentation from your supervisor/manager may assist your
extension request. This documentation, either in the form of a company email or letter,
should be submitted with your extension request form.

Postgraduate Vocational Training &
Education


JNB525 Electronic Commerce and Information Technology

19






Student ID:


UTAS email address
:




@postoffice.utas.edu.au




Your name and return postal address:





Unit code and name:





Unit
Co
-
ordinator:




Assessment no.:




Due Date:



Date submitted:



Checklist




Assignment conforms to the Department’s presentation and referencing guidelines




Each page is numbered as per the Department’s guidelines




A Reference page is
included at the end of the assignment




Assignment has been read to check for spelling errors and careless construction




The word count is clearly visible on the cover page (exclude assignment question, abstract
and list of references in word count)




You have kept a copy of this assignment for your own records


Plagiarism Declaration:

*By submitting this assignment and cover sheet electronically, in whatever form, you are deemed
to have made the declaration set out below.


I
declare

that all material in this assignment is my own work except where there is clear
acknowledgment or reference to the work of others
and

I have complied with and agreed to the
University statement on Plagiarism and Academic Integrity on the University websit
e at
www.utas.edu.au/plagiarism






Signature:

Date:

/

/



Office Use Only

Extension date:

Date dispatched:

Date Received:

Date returned:


Australian Maritime College

Locked Bag 1399,
Launceston TAS 7250 (
marsdenm@amc.edu.au
)


DISTANCE EDUCATION

Assessment Attachment Form




Postgraduate Vocational Training &
Education


JNB525 Electronic Commerce and Information Technology

20


Assignments/Assessments


1.
Participation
/
Postcard

-

15
%


Assessment Criteria



Identification and understanding of
concepts



Willing to engage



Critical thinking



Evidence of learning
(reflective notes/
diary, dot point analysis, original
insights into relevance of unit to
own/business needs)


Word limit: 600 words


Addresses Learning Outcomes

1,2



The participation component in assessment
is
designed to encourage
students to
engage with other students. A key learning
outcome

is critical
thinking,
learning from
others and
personal
reflection.


The core task relates to
critically
reviewing
and reflection on the
materials

provided and

engaging in exchanges
that
demonstrate

an appreciation for
contemporary
online strategies and
market positioning
.


2.
Short Report


30
%


Assessment Criteria



Accuracy of insights gained from an
audit of an online web presence



Research/theoretical understanding



Problem analysis



Clarity



Impact


Word limit:



No more than 1500 words maximum



Can be in Text or presentation format
as agreed with lecturer


Addresses Learning Outcomes

1,2,3



Audit of an online business/web presence

is

an important learning strategy and
assessment item as
this will
provide an
opportunity for the student to grow
confidence in applying these skills and
knowledge
in
both
work and
the last
assignment
.


The core task is to
critically and
systematically audit and evaluate a
contemporary electronic business
approach or online
e
-
c
ommerce
presence or technology initiative
.

Using
an audit criteria provided (
via
online,
USB
or email)
, t
he research and report may be
on an initiativ
e linked to your own
business
or
one with which you choose
.



3.
Action Plan



5
5
%


Assessment Criteria

1.

Articulation
the online/e
-
business
opportunity

2.

Business
Analysis

3.

Articulation of your Risk Table


4.

Research and application of ebusiness
principles

5.

Execution and evaluation plan


Word limit: Business report of no more than
2500 words maximum.



Addresses Learning Outcomes: 1,2,3


The Action Plan provides you an
opportunity to demonstrate your learning
from within the unit, as it relates to a
relevant real world
digital business
issue or
opportunity
. Action Plan evidences your
understanding of the concepts and your
ability to concei
ve where and how value
can be created and also how you would test
your assumptions

regarding doing business
online
.


Please
design and propose a business
case for an

Online Market Opportunity or
an Online Business Model

(supplied to
you
on commencement
(online, via USB or

email
)