ADVERTISING AGENCY and TYPES

keckdonkeyInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

88 views

ADVERTISING AGENCY and TYPES


INTRODUCTION

An
advertising agency

or
ad agency

is a service
business

dedicated to creating, planning and
handling
advertising

(and sometimes other forms of
promotion
) for its clients. An ad agency
is independent from the client and provides
an outside point of view to the effort of selling the
client's products or services. An agency can also handle overall
marketing

and
branding

strategies and
sales promotions

for its clients.

Typical ad agency clients include businesses and
corporations
,
non
-
profit organizations

and
government

agencies. Agenci
es may be hired to produce single ads or, more commonly,
ongoing series of related ads, called an
advertising campaign
.

For advertising agencies are necessary main
media like newspapers,radio,Tv and internet.

These main four means of communication are very important and very profitable bussiness
for advertising agencies. It’s kind of firm, which support a sale of products and services.
Necessary is for this job an a
dvertising, which is just use in TV, radio,
newspapers…Advertising could be made in speeking form


in radio, and in visual form


billboards by roads, bills on buildings, and mixed in TV. Advertising is very expansive but
more very profitable business.

Th
e aim is to attract people and for so doing its advertising makers use striking colours,words
and founded unusual places for it.

After graduating our school we can find job in this kind of business.




TYPES OF ADVERTISING AGENCIES

Ad agencies come in all
sizes. They include everything from one or two
-
person shops (which
rely mostly on freelance talent to perform most functions), small to medium sized agencies,
large independents, and multi
-
national, multi
-
agency conglomerates such as
Omnicom Group
,
WPP Group
,
Interpublic Group of Companies

and
Havas
.

An agency's size should not necessarily be considered a barometer of their billing or ability to
handle large accounts. Indeed, these da
ys, smaller boutique agencies are just as likely to count
very large corporations amongst their accounts.

Full
-
service, or Media
-
neutral advertising agencies have the talent and ability to produce
creative and advise clients for a full range of media, for
virtually any type of account, or
company. Some agencies specialize in particular fields such as medical, charitable, FMCG,
white goods, retail, etc. Other agencies specialize in particular media, such as print ads or
television

commercials. Other agencies, especially larger ones, produce work for many types
of media (creating integrated marketing communications, or through
-
the
-
line (TTL)
advertising). The "line", in this case, is the t
raditional marker between media that pay a
(traditionally 15%) commission to the agency (mainly broadcast media) and the media that do
not.

Lately,
Search Engi
ne Marketing

(SEM) and
Search Engine Optimization

(SEO) firms have
been classified by some as 'agencies' due to the fact that they are creating media a
nd
implementing media purchases of text based (or image based in some instances of search
marketing) ads. This relatively young industry has been slow to adopt the term 'agency'
however with the creation of ads (either text or image) and media purchases th
ey do qualify
technically as an 'advertising agency' as well as recent studies suggest that both
SEO

and
SEM

are set to outpace magazine spe
nding in the next 3
-
5 years.

Not all advertising is created by agencies. Companies that create and plan their own
advertising are said to do their work
in house
.

However, the need for international capability is paramount today; yet combining that with
the

ability to develop as a strong, independent, creative agency has proved difficult time &
time again. A new model for how the business is conducted has been launched in 2006 to
address this specific issue: The Law Firm. Started by Andy Law (founder of the
mould
-
breaking agency St Luke's) and Martin Smith (former founding partner of Bartle Bogle
Hegarty), this network is developing quickly as a franchise operation in order to maintain the
enthusiasm and involvement of local senior mangement whilst at the sam
e time providing
strong and efficient network back
-
up.