Chapter 7
Mobile Commerce
Information Technology for Management
Improving Performance in the Digital Economy
7
th
edition
John Wiley & Sons, Inc.
Slides contributed by Dr. Sandra Reid
Chair, Graduate School of Business & Professor, Technology
Dallas Baptist University
Turban and Volonino
7
-
1
Copyright 2010 John Wiley & Sons, Inc.
Chapter Outline
•
7.1 Overview of Mobile Computing and
Commerce: Attributes, Benefits, Drivers, and
Basic Technology
•
7.2 Mobile Applications in Financial Services
•
7.3 Mobile Shopping, Advertising, and Content
-
Providing
•
7.4 Mobile Enterprise and Interbusiness
Applications
•
7.5 Mobile Consumer Services and Entertainment
7
-
2
Copyright 2010 John Wiley & Sons, Inc.
Chapter Outline (cont’d)
•
7.6 Location
-
Based Services and Commerce
•
7.7 Pervasive Computing, Context Awareness,
and RFID
•
7.8 Managerial Issues
Copyright 2010 John Wiley & Sons, Inc.
7
-
3
Learning Objectives
1.
Discuss the characteristics, attributes, and drivers of
mobile computing and m
-
commerce.
2.
Understand the technologies that support mobile
computing.
3.
Discuss m
-
commerce applications in financial and other
services, advertising, marketing, and providing of
content.
4.
Describe the applications of m
-
commerce within
organizations (mobile enterprise, intrabusiness).
5.
Understand B2B and supply chain applications
(interorganizational) of m
-
commerce.
7
-
4
Copyright 2010 John Wiley & Sons, Inc.
L
earning Objectives cont’d
6. Describe consumer and personal applications of m
-
commerce.
7.
Describe location
-
based commerce (l
-
commerce).
8.
Discuss the key characteristics and current uses of
pervasive computing.
9.
Describe the major inhibitors and barriers of mobile
computing and m
-
commerce.
Copyright 2010 John Wiley & Sons, Inc.
7
-
5
Copyright 2010 John Wiley & Sons, Inc.
7
-
6
Figure IT7eU
•
Problem
–
Competition is fierce; profit
margins low. Bloom needs appropriate
technology to compete with Wal
-
Mart.
•
Solution
–
Wireless technology
–
mobile
checkstands, scanners, handhelds, Wi
-
Fi, RFID.
•
Results
–
Better customer service & speedier
checkout; higher employee productivity;
fewer employees overall.
Copyright 2010 John Wiley & Sons, Inc.
7
-
7
Food Lion Opens Lake Norman Bloom Store
Wi
-
Fi
–
What is it?
Copyright 2010 John Wiley & Sons, Inc.
7
-
8
How WiFi Works
Wi
-
Fi
Wi
-
Fi® Technology Enabling Economic and Social
Development in Rural and Urban India
Food Lion Checking Out With Wi
-
Fi
Copyright 2010 John Wiley & Sons, Inc.
7
-
9
7.1 Overview of Mobile Computing and
Commerce: Attributes, Benefits, Drivers, and
Basic Technology
Mobile Computing
Copyright 2010 John Wiley & Sons, Inc.
7
-
10
A Brief History of Mobile Computing
First laptop invented by Alan
Kay in 1968
First PDA introduced in 1983
Table 7.1
Copyright 2010 John Wiley & Sons, Inc.
7
-
11
Value Added Attributes that Drive
Development of M
-
Commerce
•
Ubiquity
–
refers to the attribute of being available at
any location at any given time. (ex: smart phone or
PDA)
•
Convenience
–
Internet enabled; many available hot
spots.
•
Instant Connectivity
–
quick connections to Internet,
intranets, other mobile devices & databases.
•
Personalization
–
preparation of customized
information for individual consumers.
•
Localization of products & services
–
wireless device
has GPS.
Copyright 2010 John Wiley & Sons, Inc.
7
-
12
Drivers of Mobile Computing & M
-
Commerce
•
Widespread availability of mobile devices
–
50%
of world population will use mobile phones in
2008.
•
No need for a pc
–
smart phone may soon
become foremost tool connecting people to
Internet.
•
Handset culture
–
widespread use of cell phones.
•
Declining prices, increased functionalities
–
declined by 50% in recent years while
functionalities increase.
•
Improvement of bandwidth
–
3G & 3.5G
Copyright 2010 John Wiley & Sons, Inc.
7
-
13
Drivers of Mobile Computing & M
-
Commerce
(cont’d)
•
Centrino chip
–
connects to wireless LAN; low
usage of electricity; high level security.
•
Availability of Internet access in automobile
–
numbers of availability continue to increase.
•
Networks
–
3G, 4G, and adoption of Wi
-
Fi as
wireless LAN.
Copyright 2010 John Wiley & Sons, Inc.
7
-
14
Figure 7.1
Copyright 2010 John Wiley & Sons, Inc.
7
-
15
The landscape of mobile computing and commerce.
(Source: Drawn by E. Turban.)
Figure 7.2 How Wi
-
Fi works.
Copyright 2010 John Wiley & Sons, Inc.
7
-
16
Table 7.2
Copyright 2010 John Wiley & Sons, Inc.
7
-
17
Barriers to Commercial Wi
-
Fi Growth
•
Cost
–
it’s readily available; why pay for it?
•
Security
Copyright 2010 John Wiley & Sons, Inc.
7
-
18
Copyright 2010 John Wiley & Sons, Inc.
7
-
19
7.2 Mobile Applications in Financial Services
Mobile Banking & Stock Trading
•
Services offered include
: bill payments &
money transfers; access administration &
check book requests; balance inquiries &
statements of account; interest & exchange
rates; sale/purchase of stocks.
•
Increasing % of banks offer mobile access
–
financial & account information.
•
Wachovia “go mobile today” demo
Copyright 2010 John Wiley & Sons, Inc.
7
-
20
Copyright 2010 John Wiley & Sons, Inc.
7
-
21
7.3 Mobile Shopping, Advertising,
and Content
-
Providing
Shopping from Wireless Devices
Copyright 2010 John Wiley & Sons, Inc.
7
-
22
Figure 7.3
Copyright 2010 John Wiley & Sons, Inc.
7
-
23
Purchasing movie tickets with WAP Solo.
(Source: Sadeh, 2002, Fig. 1.5.)
Copyright 2010 John Wiley & Sons, Inc.
7
-
24
7.4 Mobile Enterprise and Interbusiness
Applications
Mobile Enterprise Applications
•
Supporting salespeople during customer visits
•
Supporting field employees during repairs
•
Supporting traveling of employees
•
Supporting employees working within the
organization
•
Supporting employees driving trucks
Copyright 2010 John Wiley & Sons, Inc.
7
-
25
Copyright 2010 John Wiley & Sons, Inc.
7
-
26
7.5 Mobile Consumer Services and
Entertainment
Mobile Applications in Sports
Copyright 2010 John Wiley & Sons, Inc.
7
-
27
Nike iPod Nano
Copyright 2010 John Wiley & Sons, Inc.
7
-
28
7.6 Location
-
Based Services and Commerce
Location
-
Based Services
Copyright 2010 John Wiley & Sons, Inc.
7
-
29
Location
-
Based M
-
Commerce Services
Defined & historic development…
Figure 7.4
Copyright 2010 John Wiley & Sons, Inc.
7
-
30
A smart phone with GPS system in l
-
commerce.
Global Positioning Systems (GPS)
Copyright 2010 John Wiley & Sons, Inc.
7
-
31
Artist's conception of
GPS satellite in orbit
Civilian GPS receiver ("
GPS
navigation device
") in a marine
application
GPS receivers are now integrated in
many mobile phones.
Automotive navigation
system
in a taxicab
For wikipedia & much
more, click here!
Figure 7.5
Copyright 2010 John Wiley & Sons, Inc.
7
-
32
Location
-
based services involving maps.
(Source: Mapinfo.com, 2001.)
Copyright 2010 John Wiley & Sons, Inc.
7
-
33
7.7 Pervasive Computing, Context
Awareness, and RFID
Figure 7.6
Copyright 2010 John Wiley & Sons, Inc.
7
-
34
How RFID works. (Source: C. Heinrich, RFID and Beyond,
Indianapolis, Wiley Publishing, 2005, Figure 3.5, p. 65.)
Copyright 2010 John Wiley & Sons, Inc.
7
-
35
7.8 Managerial Issues
Managerial Issues
•
Ethical & legal issues.
•
Implementation issues.
•
Failures in mobile computing & m
-
commerce.
•
Mobile device management plans are too
often non
-
existent.
Copyright 2010 John Wiley & Sons, Inc.
7
-
36
Copyright 2010 John Wiley & Sons, Inc.
All rights reserved. Reproduction or translation of
this work beyond that permitted in section 117 of
the 1976 United States Copyright Act without
express permission of the copyright owner is
unlawful. Request for further information should
be addressed to the Permission Department,
John Wiley & Sons, Inc. The purchaser may make
back
-
up copies for his/her own use only and not
for distribution or resale. The Publisher assumes
no responsibility for errors, omissions, or
damages caused by the use of these programs or
from the use of the Information herein.
Copyright 2010 John Wiley & Sons, Inc.
7
-
37
Enter the password to open this PDF file:
File name:
-
File size:
-
Title:
-
Author:
-
Subject:
-
Keywords:
-
Creation Date:
-
Modification Date:
-
Creator:
-
PDF Producer:
-
PDF Version:
-
Page Count:
-
Preparing document for printing…
0%
Comments 0
Log in to post a comment