Improving Performance in the Digital Economy

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Nov 24, 2013 (3 years and 8 months ago)

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Chapter 7


Mobile Commerce



Information Technology for Management

Improving Performance in the Digital Economy


7
th

edition

John Wiley & Sons, Inc.


Slides contributed by Dr. Sandra Reid

Chair, Graduate School of Business & Professor, Technology

Dallas Baptist University

Turban and Volonino

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Copyright 2010 John Wiley & Sons, Inc.

Chapter Outline


7.1 Overview of Mobile Computing and
Commerce: Attributes, Benefits, Drivers, and
Basic Technology


7.2 Mobile Applications in Financial Services


7.3 Mobile Shopping, Advertising, and Content
-
Providing


7.4 Mobile Enterprise and Interbusiness
Applications


7.5 Mobile Consumer Services and Entertainment

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Copyright 2010 John Wiley & Sons, Inc.

Chapter Outline (cont’d)


7.6 Location
-
Based Services and Commerce


7.7 Pervasive Computing, Context Awareness,
and RFID


7.8 Managerial Issues

Copyright 2010 John Wiley & Sons, Inc.

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Learning Objectives

1.
Discuss the characteristics, attributes, and drivers of
mobile computing and m
-
commerce.

2.
Understand the technologies that support mobile
computing.

3.
Discuss m
-
commerce applications in financial and other
services, advertising, marketing, and providing of
content.

4.
Describe the applications of m
-
commerce within
organizations (mobile enterprise, intrabusiness).

5.
Understand B2B and supply chain applications
(interorganizational) of m
-
commerce.


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Copyright 2010 John Wiley & Sons, Inc.

L
earning Objectives cont’d

6. Describe consumer and personal applications of m
-
commerce.

7.
Describe location
-
based commerce (l
-
commerce).

8.
Discuss the key characteristics and current uses of
pervasive computing.

9.
Describe the major inhibitors and barriers of mobile
computing and m
-
commerce.

Copyright 2010 John Wiley & Sons, Inc.

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Copyright 2010 John Wiley & Sons, Inc.

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Figure IT7eU



Problem



Competition is fierce; profit
margins low. Bloom needs appropriate
technology to compete with Wal
-
Mart.


Solution



Wireless technology


mobile
checkstands, scanners, handhelds, Wi
-
Fi, RFID.


Results



Better customer service & speedier
checkout; higher employee productivity;
fewer employees overall.


Copyright 2010 John Wiley & Sons, Inc.

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Food Lion Opens Lake Norman Bloom Store

Wi
-
Fi


What is it?

Copyright 2010 John Wiley & Sons, Inc.

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How WiFi Works


Wi
-
Fi


Wi
-
Fi® Technology Enabling Economic and Social
Development in Rural and Urban India


Food Lion Checking Out With Wi
-
Fi


Copyright 2010 John Wiley & Sons, Inc.

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7.1 Overview of Mobile Computing and
Commerce: Attributes, Benefits, Drivers, and
Basic Technology

Mobile Computing

Copyright 2010 John Wiley & Sons, Inc.

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A Brief History of Mobile Computing


First laptop invented by Alan
Kay in 1968

First PDA introduced in 1983

Table 7.1

Copyright 2010 John Wiley & Sons, Inc.

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Value Added Attributes that Drive
Development of M
-
Commerce


Ubiquity



refers to the attribute of being available at
any location at any given time. (ex: smart phone or
PDA)


Convenience



Internet enabled; many available hot
spots.


Instant Connectivity



quick connections to Internet,
intranets, other mobile devices & databases.


Personalization



preparation of customized
information for individual consumers.


Localization of products & services



wireless device
has GPS.




Copyright 2010 John Wiley & Sons, Inc.

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Drivers of Mobile Computing & M
-
Commerce


Widespread availability of mobile devices



50%
of world population will use mobile phones in
2008.


No need for a pc



smart phone may soon
become foremost tool connecting people to
Internet.


Handset culture



widespread use of cell phones.


Declining prices, increased functionalities



declined by 50% in recent years while
functionalities increase.


Improvement of bandwidth



3G & 3.5G


Copyright 2010 John Wiley & Sons, Inc.

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Drivers of Mobile Computing & M
-
Commerce
(cont’d)


Centrino chip



connects to wireless LAN; low
usage of electricity; high level security.


Availability of Internet access in automobile



numbers of availability continue to increase.


Networks



3G, 4G, and adoption of Wi
-
Fi as
wireless LAN.


Copyright 2010 John Wiley & Sons, Inc.

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Figure 7.1

Copyright 2010 John Wiley & Sons, Inc.

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The landscape of mobile computing and commerce.

(Source: Drawn by E. Turban.)

Figure 7.2 How Wi
-
Fi works.

Copyright 2010 John Wiley & Sons, Inc.

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Table 7.2

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Barriers to Commercial Wi
-
Fi Growth


Cost



it’s readily available; why pay for it?


Security

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Copyright 2010 John Wiley & Sons, Inc.

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7.2 Mobile Applications in Financial Services

Mobile Banking & Stock Trading


Services offered include
: bill payments &
money transfers; access administration &
check book requests; balance inquiries &
statements of account; interest & exchange
rates; sale/purchase of stocks.


Increasing % of banks offer mobile access



financial & account information.


Wachovia “go mobile today” demo

Copyright 2010 John Wiley & Sons, Inc.

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Copyright 2010 John Wiley & Sons, Inc.

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7.3 Mobile Shopping, Advertising,
and Content
-
Providing

Shopping from Wireless Devices

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Figure 7.3

Copyright 2010 John Wiley & Sons, Inc.

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Purchasing movie tickets with WAP Solo.

(Source: Sadeh, 2002, Fig. 1.5.)

Copyright 2010 John Wiley & Sons, Inc.

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7.4 Mobile Enterprise and Interbusiness
Applications

Mobile Enterprise Applications


Supporting salespeople during customer visits


Supporting field employees during repairs


Supporting traveling of employees


Supporting employees working within the
organization


Supporting employees driving trucks

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7.5 Mobile Consumer Services and
Entertainment

Mobile Applications in Sports

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Nike iPod Nano

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7.6 Location
-
Based Services and Commerce

Location
-
Based Services

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Location
-
Based M
-
Commerce Services



Defined & historic development…

Figure 7.4

Copyright 2010 John Wiley & Sons, Inc.

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A smart phone with GPS system in l
-
commerce.

Global Positioning Systems (GPS)

Copyright 2010 John Wiley & Sons, Inc.

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Artist's conception of
GPS satellite in orbit

Civilian GPS receiver ("
GPS
navigation device
") in a marine
application

GPS receivers are now integrated in
many mobile phones.

Automotive navigation
system

in a taxicab

For wikipedia & much
more, click here!

Figure 7.5

Copyright 2010 John Wiley & Sons, Inc.

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Location
-
based services involving maps.

(Source: Mapinfo.com, 2001.)

Copyright 2010 John Wiley & Sons, Inc.

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7.7 Pervasive Computing, Context
Awareness, and RFID

Figure 7.6

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How RFID works. (Source: C. Heinrich, RFID and Beyond,
Indianapolis, Wiley Publishing, 2005, Figure 3.5, p. 65.)

Copyright 2010 John Wiley & Sons, Inc.

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7.8 Managerial Issues

Managerial Issues


Ethical & legal issues.


Implementation issues.


Failures in mobile computing & m
-
commerce.


Mobile device management plans are too
often non
-
existent.

Copyright 2010 John Wiley & Sons, Inc.

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Copyright 2010 John Wiley & Sons, Inc.

All rights reserved. Reproduction or translation of
this work beyond that permitted in section 117 of
the 1976 United States Copyright Act without
express permission of the copyright owner is
unlawful. Request for further information should
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John Wiley & Sons, Inc. The purchaser may make
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-
up copies for his/her own use only and not
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no responsibility for errors, omissions, or
damages caused by the use of these programs or
from the use of the Information herein.

Copyright 2010 John Wiley & Sons, Inc.

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