RFID is used in several companies all over the world, but even ...

inspectorwormsElectronics - Devices

Nov 27, 2013 (3 years and 9 months ago)

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Methodology


RFID is used in several companies all over the world, but even though the technology is not new,
the use of RFID

in supermarkets is almost non
-
existing
.
T
his means
that relevant theory and
practical experiences with RFID in supermarkets are ha
rd to find.
Instead of focusing on a highly
promoted business
-
case, such a
s the futuristic Metro Future Store from Germany
,
we wanted to
discus
s RFID for Danish supermarkets

with a highly qualified person.
With this in mind we have
chosen
to base the major
ity of this paper on an interview with the largest Danish supermarket Coop.

We expect to
find the current status on RFID in Coop, which will be a good indicator for t
he status
on the Danish market.


Based on Coop’s present business
-
model we will describe
how we expect

RFID
to influence
the
different areas of the supply chain.
We expect to clarify what specific areas of the supply chain that
will benefit from implementing the RFID technology.


Interview method

The case interview with Svend Erik Mølgaard,
re
sponsible for it and logistics
at Coop Norden IT
was based on a
semi
-
structured interview guide and conducted on the
27.10.04 in Glostrup.

Svend
Erik Mølgaard is Coop’s representative in the Danish RFID
-
unit in EAN
-
Denmark. He is a voting
member of EAN.UCC

GSMP (Global Standards Management Group), which is the group that
decides the global standards for RFID and EPC.



Before the meeting we had sent Svend Erik Mølgaard a list of fairly specific topics to be covered
1
.
The reason for using the semi
-
structured

is that it allows for questions that are not included in the
guide to be asked as the person picks up on things said by the interviewer. During the interview
questions did not follow on exactly in the way outlined on the schedule. As we had a clear focus
on
the investigation area we could help Svend Erik Mølgaard stay on the track and still
gain very much
new information. Additional information about Coop, the retail trade in Denmark and the
technology behind RFID was sourced from presentations, published
papers and the internet.







As the interview was recorded the intention was to transcript it, in order to allow a more thorough
examination of what was said. The interview lasted 3 hours though and instead of transcript we
chose to hear the interview ag
ain and make a summary of the most important findings.

(se bilag
eller hvad?)

)




1

See appendix 1: Interview guide