WLAN & 3G Networks

inexpensivebossesMobile - Wireless

Nov 12, 2013 (3 years and 8 months ago)

113 views

Converged Mobile Services


Extending
Content and Applications seamlessly across
WLAN & 3G Networks

Wi
-
Fi Business Development Summit

October 2005


© 2005 Tatara Systems, Inc. All Rights Reserved

© 2005 Tatara Systems, Inc. All Rights Reserved

2

Tatara Is Gaining Mobile Convergence Market
Leadership Through Continued Execution


Focused exclusively on mobile convergence


Founded in 2001 and staffed by experienced team of communications veterans


Platform delivers services today with graceful transition to the future


Recognize that true convergence is more than just voice



Tier 1 investor partners


Fully funded to profitability



Performing with key customers


Close partnerships solving real business problems


Operational (7X24) and delivering services revenue today

© 2005 Tatara Systems, Inc. All Rights Reserved

3

Mobile Convergence Is Occurring In Stages

2005

2006

2007

2008

2.5G


3G


4G

Coverage

Performance

Wi
-
Fi

802.1
1

Wi
-
Fi

802.11

g/a

Wi
-
Fi

802.11

e/i/n

WiMAX

Mobile

Office

Network

Convergence

Device

Convergence

Services

Convergence

Performance

Device Cost

Mobile Applications

& Content

Fixed Mobile

Convergence

Handset & Laptop
& Blackberry

& Desktop Phones

Dual
-
mode

Smartphones &

Laptop

Converged

Devices

© 2005 Tatara Systems, Inc. All Rights Reserved

4

Mobile Convergence Drivers

Broadband Wireless
Networks

Converged

Mobile Devices

Mobile Applications &
Content

Mobile

Convergence

© 2005 Tatara Systems, Inc. All Rights Reserved

5

Key Provider Capabilities to Deliver
Successful Mobile Offerings

Availability
of Devices



Services across a variety of devices



Feature consistency across platforms



Attractive pricing for multimode devices



Established relationships/ installed base



Deep understanding of targeted market



Ability to differentiate and support solutions

Channel
to Market

Mobile
Content &
Apps



Mobilizing Content that is useful



Optimized based on network



Value added or exclusive vs. alternatives



Easy to access w/ connectivity

Value Add Services

Basic Connectivity

Ultimate Mobile
Winners will deliver
compelling and cost
effective packages:
connectivity,
content or bundled

Access to
Robust
Network(s)



Ubiquitous coverage



High performance (low latency/ >200kbps)



Ability to support in real time

Mobile

Operators

Remote

Access

Players

Web

Players

Traditional

Brands

Wi
-
Fi

Aggregators

Insurgents

© 2005 Tatara Systems, Inc. All Rights Reserved

6

Mobile Network Operator:

Mobile Office Expansion

Handset

Laptop/PDA

3G data card

Embedded Wi
-
Fi

Mobile Connect App

+

Basic Mobile Professional

or “Prosumer” Package

Coverage Expansion

Planes

International

Hotels/ Airports/etc.

Additional

Footprint

Branded services expansion



Differentiated services/ Rapid ROI



Logical addition to core mobile offering



Leverages 3
rd

party business relationships

Enable Services

Offer

Content via

Datacards

Thick vs.

Thin Delivery

Options & LBS

Converged

Mobile

Messaging

or

Based on

performance

or commercial

Extend Reach of Services

MNO or MVNO with Tier 1

MNO relationship can offer true FMC

Choice of who controls identity to deliver

seamless services & user experience

Independent of network or location

Improved Security & Ease of Use

Limited

Wi
-
Fi Roaming

Support &

Diags

Fast &

Reliable

Connections

Simple

Consistent

U/I

Secure

Auth

© 2005 Tatara Systems, Inc. All Rights Reserved

7

Web/ Established/ Insurgent Content &
Applications Providers Racing To “Mobilize”

Application

Mobile Device

Embedded Wi
-
Fi


+

Voice Package Example

Branded services expansion



Differentiated services/ Rapid ROI



Logical addition to core VoIP offering



Leverages 3
rd

party business relationships



Stake leadership claim in emerging mobile market

Expand

To Non
-
PC

Devices

Content

Beyond

Voice

Branded Expansion

Bundled Wi
-
Fi Access Included

with Skype Out Offering

Over 3G

Any Broadband

Connection

Improved Security & Ease of Use

Support &

Diags

Fast &

Reliable

Connections

Simple

Consistent

U/I

Secure

Auth

New Services

Enhanced Product

New Revenue

© 2005 Tatara Systems, Inc. All Rights Reserved

8

End User Attributes Of A Superior Offering

Broad Coverage



In buildings/ planes/ international



Best cost routing options



Public & Private networks


Easy To Use



Single branded experience



No configuration/ NAT/ Firewall issues



Seamless applications across networks



Reliable and fast connections


High Security



Proven authentication mechanisms



Protection of credentials and data



Integration with legacy authentication, billing,

accounting and customer care systems

Compelling Services



Handset features to laptop data card


(i.e. Content, converged mobile messaging)



Intelligent decisions: thin vs. thick delivery options, QoS



Enable location based services & content


Presence Management



Single identity across network of choice



Select identity across multiple devices


(i.e. 3G data card & handset)



Managed identity could be 3G or other


Real
-
time Operations & Support



Issues resolved via single call to home carrier



Single bill



Real
-
time network and device information

Content : Opportunities to differentiate beyond basic connectivity

© 2005 Tatara Systems, Inc. All Rights Reserved

9

3G Infrastructure

Mobile Connectivity And Presence
Management Across Access Networks

Cellular

Home

Office

WLAN

Public

Wi
-
Fi

Hotspots

Service Provider


Secure Tunnel to Device (SSL & IPsec)


Secure Authentication & Services Control


Presence & Identity Management


Extension of 3G & Enterprise Capabilities


Flexible Billing


Robust Visibility & Reporting


Content Delivery

Remote

Office

Headquarters

Enterprise

WLAN

Wireless

WAN

Internet

SOCC

Packet

Core

SIP (


䥍匠䍯牥C

IP Apps & Content

OSS/BSS Systems

PSTN

Interne
t

Converged

Mobile

Services

© 2005 Tatara Systems, Inc. All Rights Reserved

10

Secure, Fast, Integrated Access and Mobility

ISP

Service Provider

1.
DHCP; get IP address

2.
Open SSL/IPSEC tunnel

3.
Authenticate user

4.
Authorize & Signaling for

data service(s)

5.
Data transfer

6.
Accounting

HLR

1.

2.

3.

4.

5.

(LDAP)

Service

Authorization

Customer

Care

Billing/

Mediation

Accounting/

Reporting

6.

Internet

Access

Controller

Data Transfer

< 1 second

Content Servers

Media

Gateway

Messaging

© 2005 Tatara Systems, Inc. All Rights Reserved

11

Expanding Existing Service Offerings By
Extending Content and Services

Ethernet

Content & Services:

-

Any IP Network

-

Any Device

-

One Phone Number

WiMax

Wi
-
F
i

Seamless “One Number”

Services Across Networks

Mobile

WAN

Interne
t

Enables Carriers To Offer A Differentiated Service

Providing Users Expanded Messaging Capabilities

Mobile Carrier’s

Core Network

© 2005 Tatara Systems, Inc. All Rights Reserved

12

Access to 3G Applications / Service Catalog
over IP

“Content Services” Over
IP

Send
APN

Get subscriber
data

Establish PDP context

WAP Server

H

L

R

Content transfer

3

1

4

2

6

GGSN

7

5

A

A

A

Content transfer

Example: Access to GPRS applications over Wi
-
Fi

-

Consistent User Experience

-

Leverage content relationships and existing WAP service catalog

-

e.g. Ringtones,WAP/Web applications,

-
QoS
-
aware content download (thick vs. thin based upon bearer)

Content transfer

© 2005 Tatara Systems, Inc. All Rights Reserved

13

Key Content Delivery Challenges

XML

XML/SIP

LDAP

SS7

MAP

SSL/TLS/IPSec tunnel

SIP/XML messages

1

1.

SIM authentication

Content

Provider

Content

Management

Platform

IPTV

HLR

OSS/

BSS

Location


Services

Voice

Games

2

2.

Service authorization

3

3.

User requests content

4

4.

Request session state information (identity, network, device, QoS, location, etc.)

5

5.

Update to Content Management system on session state


If allowed, start content


Not allowed, recommend alternatives

6

6.

Secure delivery of services through NAT/Firewalls

© 2005 Tatara Systems, Inc. All Rights Reserved

14

Intelligent Real
-
time Content Delivery
Mechanism

Public

Wi
-
Fi

Hotspots

Video

Download

Inquiry

Video streamed

to subscriber

Video not recommended;

Option to view clip

with location of network

with sufficient bandwidth

Two Users Request
Streaming Video Content

Session

Management

Device

Network

Identity

QoS

Preferences

Service

Location

Presence

Real
-
Time
Network/Session

Information

© 2005 Tatara Systems, Inc. All Rights Reserved

15

Thick/Thin Content Delivery

Content

Location

Content

Management

Platform

Establish network
connection

over 3G


Tunnel over 3G

Request content by clicking on a link

Query Bandwidth for user

BearerInfo Request (user ID)

BearerInfo Response (user ID, 3G/Wi
-
Fi/Failure)

Send Notification “Wi
-
Fi
network available. Use that
for an enhanced experience”

Establish network
connection

over Wi
-
Fi

Tunnel over Wi
-
Fi

Request content by clicking on a link

Download narrowband content (e.g. ringtone)

Query Bandwidth for user

BearerInfo Request (user ID)

BearerInfo Response (user ID, 3G/Wi
-
Fi/Failure)

User views streaming content

Display session statistics

Present
narrowband
content link

Query Bandwidth Response

Present
wideband
content link

Query Bandwidth Response

Convergence Gateway

© 2005 Tatara Systems, Inc. All Rights Reserved

16

Real
-
time Customer Support And Marketing
Data

Real
-
time Connection Data



Troubleshoot Problems



Network Monitoring



SLA Auditing



Usage & Fraud Detection

Business Analytics Reporting



Performance Results



Customer Usage Patterns



Roaming/ Peering Data



Categorize Users

0%
10%
20%
30%
40%
50%
60%
BOS
SEA
SFO
LGA
MCI
DFW
SJC
DEN
PHL
TWI
AT&T
TMobile
Concourse
Sprint
Wayport
Wayport
AT&T
AT&T
Access Failures
Signal Strength
Link Errors
Top 10 Partner Hotspots

with Wi
-
Fi Service Issues

Real-Time Customer
Support Diagnostics
70
90
110
130
150
170
190
Time (sec)

© 2005 Tatara Systems, Inc. All Rights Reserved

17

HSDPA

Tatara’s Mobile Services Convergence Platform

Tatara
Subscriber
Gateway

Services
Operations
Control
Channel

UMTS

EV
-
DO

DSL

Wi
-
Fi


GSM

CDMA

Cable

Fiber

to x



Secure connection to “home” network



Low overhead for control traffic



Bearer for key applications (Voice/ SMS)



Valuable marketing & support data



Carrier grade centralized element



Highly scalable



Flexible with high performance



Tracks subscriber presence & location



Tatara SDK or thin client



Offers users consistent and easy U/I



Branding opportunity for provider



Monitors sessions and performance

Tatara
Client

Tatara Subscriber Gateway (TSG)

SDK

Tatara Mobile

Services SDK

Tatara

Service

Manager

Application

Service Provider’s Central Office

Client Devices

© 2005 Tatara Systems, Inc. All Rights Reserved

18

Summary:

Service/Content Delivery, What’s Needed?


Service Providers are positioned to deliver compelling and
differentiated services.




Service/content mobility between cellular and IP access networks and
multiple device types (e.g., laptop, PDA)


Leverage existing networks and provide a graceful evolution to future
architectures


Fast network detection


Reliable, fast, and secure network authentication


Service authentication


Integration with legacy authentication, billing, accounting and
customer care systems


Secure delivery of content through NAT/firewalls


Real
-
time information on the network and device


Intelligent network decisions on content delivery (thick/thin,
bandwidth, QoS)


© 2005 Tatara Systems, Inc. All Rights Reserved

19

Contact Information

Jonathan Morgan

Vice President Product Management



+1 978.206.0838


direct

+1 978.771.3971


mobile

+1 978.206.0888


fax

jon@tatarasystems.com





35 Nagog Park

Acton, MA


01720
-
3440