On Device Portals

inexpensivebossesMobile - Wireless

Nov 12, 2013 (4 years and 8 months ago)


On Device Portals

Presented By:


& The On Device Portal Consortium

The ODPC was formed by Mobiletain/B2 Group to:

Further the advancements of On Device Portals

Gather input from all companies in the ODP Space

Help guide the standards and practices associated with the ODP market place &
development in regards to technology and best practices

Foster open discussion about ODP developments and the advancements of the
technology and market place world wide

B2 Group is a technology & channel consulting firm based out of Irvine CA and

is the founding group behind the ODPC, the ODPC consists of (502) members

from companies in the ODP space within brands, hardware, mobile, software, and

emerging technologies from around the world

What is an On Device Portal?

On Device Portals perform four basic

functions for a mobile user today:





Mobile content and services through

a non
native interface on the mobile device

Five Functions of an ODP

Offline Portal

Applications that allow user to browse content offline

Store Front

A client
server application enabling the user to discover, preview and select cached content offline,

before accessing it via a WAP link

Home Screen Replacement

A dashboard function of the ODP client that replaces the handset’s home screen

Reporting Function

Tracks the way subscribers use and interact with their mobile devices

Branding & Advertising

Many different applications are being developed and could be the best feature and make an ODP the most
profitable to companies that develop them

ODP and Platform Support

Most ODP development today target

multiple operating systems:








On Device Portals involve a

Mobile Stack, a mobile stack consists of:

OS Layer

Linux, Windows, Mac OS, Symbian

Middleware Layer


Presentation Layer


This combination gives the user the visual,

technical, and operational user experience they

desire, thus making it an easier user

experience on the mobile device

Why Develop ODP’s

Lower costs, both for getting new devices operational and for evolving on
device and
network services. Also, application certification costs go down significantly.

Faster time to market, again for both devices and services that integrate with the

Greater monetization potential of subscribers due to the availability of more content
and applications, especially niche content and apps, which are of relevance to niche

Search and Advertising are evolving into important mobile market place and these
can be easily delivered through ODP’s

Consumers, who demand an improved interface for their mobile experience

Operators, who want to improve ARPU with richer media content

Content and media providers who want to monetize their offerings in the mobile world

Handset manufacturers, who want technology frameworks to help customize
handsets for their customers

Carriers are Changing

Carriers are changing how they deal with content providers:

Side Loading

What is side loading of an ODP?

Side loading is the process of taking content or applications and loading it from

a secondary device or system to your phone

PC to Phone

Micro SD to Phone

Removable storage will increase in use as ODP’s become wider developed and wider

Distributed through side loading applications, widgets, and content to the phone. No

longer will the carriers be able to tell the brands, hardware, applications, and

gaming/social networking companies what can be loaded and used on the phone

Side loading these applications and tools through an ODP or in the case of brands and

advertisers being able to give the client a branded application enabled with your

applications, content, and organized how you would like the users to view and consume

this can now be achieved better through side loading of ODP’s

Market Projections

$1.3 Billion by 2009 Projected Revenues

In 2005 there were (20) companies world

wide involved in ODP development

In 2008 the number of companies involved

in ODP development numbered over 300

This spells large opportunity for media, application, & storage

companies trying to get their content and applications in front of the end