iCircular for Mobile Smartphones

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Nov 12, 2013 (3 years and 11 months ago)

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Confidential



iCircular for Mobile Smartphones

February 24 2011

Confidential

FSI is Critical to Retailers & Important to Consumers


The FSI is an important vehicle for consumers and retailers.


Consumers
: Nearly 75% of all adults look at FSIs and almost 60% of
adults use FSIs to plan shopping.


Retailers
: The most successful method of driving consumers to stores

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The Number One Place Consumers Find Coupons

is through Newspapers

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iCircular
™ Solution



What is iCircular?


Patent
-
pending ad tool created by AP


Developed specifically for newspaper
publishers to use on mobile platforms


Reinvention of the experience of Sunday
circulars for the mobile consumer


Designed to drive consumers on the go
into the store to buy


A way to retain the link between retailers
and local news




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iCircular: At a Glance


What it is …


A plug
-
in mobile ad module


A tool to drive consumers into the store to buy


A new way to attract customers



And is NOT


Not a mobile coupon offering*


Not a comparison shopping tool


Not a retailer’s online/mobile site




Scans prices


at over

20,000
retailers

* The AP has filed a patent for the iCircular

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iCircular


Market Opportunity

Key Benefits


Scale:
Reaches multiple DMAs and millions of readers


Targeted:
Reaches consumers when they are on the go.


Consistency:
Same creative can be used in multiple publisher apps


Verifiable:
Independent verification of circulation and delivery

Verve/AP White
-
Label provides an ideal launch platform for the
iCircular because it:

Reaches more than 12 million mobile consumers today

Single platform used by 600+ publishers

Mobile traffic is audited by ABC

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Top activities are reading news, emailing,
browsing the web, and reading books

78%
47%
42%
37%
19%
14%
13%
13%
10%
7%
5%
3%
3%
2%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
What are the three activities you most frequently use your iPad for?
N=2,074
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Latest Stats


December 2010

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Demo


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Valuation Proposition to Consumer

Gives consumers their weekly deals
plus tools

to make buying easier.


Multiple store circulars integrated into one app


Digital shopping list on phone.


One
-
click access to deals.


Search capability to find bargains.


Ability to share with family and friends.


Integrated loyalty card program


Future enhancements


Aisle locator


Check stock


Product/Deal Confirmation via UPC …






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Summary: Why this will work

What makes iCircular appealing for retailers:


The same advertising creative


Delivered through the same trusted publisher relationships


To the same quality audience


In the same zip codes


Using the same versioning


Verified by


the same independent 3rd party, the ABC


….without any of the costs of printing

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Next Steps


Launch Scheduled for Summer 2011


Mobile Web and iPhone


Followed by Android and Blackberry Apps



Signing up Retailers to participate


Provide input into development and features


Extra promotional opportunities


First look at metrics



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Additional Screenshots

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Additional Screenshots

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Distribution

iCircular Production Process

Print/Insertion

Production

Advertisers

Ad Sales

Pre
-
print Houses

Printers with insertion
into newspapers

Trucks

Travidia

Shop Local



iCircular

Mobile Web

White Label Apps

SDK

Current Print Eco
-
System

iCircular Eco
-
System

No change

The iCircular production process is the same as the current printed
circular process, with changes only in some of the players.

Local Teams

Agencies

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Value Proposition to Advertiser

The iCircular is an integrated mobile consumer ad experience


Utilizes lower
-
value banner ads to drive daily/weekly awareness of deals.


Retailers can display multiple circulars per week


Circulars are geo
-
coded and targeted


Preferred placement and branding permitted


Permits both products specials and highlighting of other deals (e.g., 0% financing)