IBM Mobile Foundation and Worklight V5.0

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Nov 12, 2013 (3 years and 11 months ago)

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© 2012 IBM Corporation

IBM Mobile Foundation and Worklight V5.0

Craig Porter

IBM Mobile Business Development, WW WebSphere Business Development


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© 2012 IBM Corporation

2

61%

of CIOs put
mobile as priority

increased productivity
with mobile apps

45%

10

Billion

devices

by 2020

Mobile is a mandatory transformation

© 2012 IBM Corporation

Mobile applications deliver tremendous benefits


Business to Enterprise


Business to Consumer


Improve customer satisfaction


Deeper customer engagement
and loyalty


Drive increased sales through
personalized offers


Customer service


Competitive differentiator


Improve brand perception


Deeper insight into customer
buying behavior for up sell and
cross sell


Improve in store experience
with mobile concierge services


Increase worker productivity


Improve claims processing


Increase revenue through sales
engagements


Extend existing applications to
mobile workers and customers


Increase employee
responsiveness and decision
making speed


Resolve internal issues faster


Reduce cost by utilizing
personal owned instead of
corporate owned devices

© 2012 IBM Corporation

Top Mobile Adoption Concerns:

1.
Security/privacy (53%)

2.
Cost of developing for multiple
mobile platforms (52%)

3.
Integrating cloud services to
mobile devices (51%)

Source: 2011 IBM Tech Trends Report

https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend
s/entry/home?lang=en


How do you quickly:


Engage with
anyone
, customers, partners
or employees, no matter who owns the
device


Extend to
anything
, from instrumented
machines to a broad spectrum of smart
devices


Execute business
anywhere
, with
ubiquitous, trusted and secure transactions

200 Million

employees BYOD

(bring your own devices)

But also with some unique challenges

© 2012 IBM Corporation

IBM Mobile Enterprise

Business

strategy and

planning

Open cross
-
platform


development

Process &
transaction integrity

Integration with backend systems,
enterprise data and cloud

End
-
to
-
end security and
management

Open
n

G潶敲湥e
n

䥮瑥杲慬

Full lifecycle solutions

Apps


Smarter Commerce


Social Business


BI & Analytics


Etc.

How is IBM’s Mobile Approach Different?

Bridging the gap between platform and app providers


Platforms


Networks


Devices


OS

s

Vodafone

5

© 2012 IBM Corporation

Build

mobile applications

Connect

to, and
run

backend
systems in support of mobile

Manage

mobile devices, services
and applications

Secure

my mobile business

IBM Mobile Strategy Addresses Challenges

Extend
existing business
capabilities to mobile devices

Transform
the business by
creating new opportunities

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Build & Connect

Extend & Transform

Key Capabilities


Analytics incorporating context and
location from mobile devices


Commerce and collaboration as key
components of mobile
-
enabled
solutions


Strategy, planning, implementation

Key Capabilities


Mobile web, hybrid and native app
development


Enterprise data, service, and
application integration at scale


Enterprise wireless networking

Key Capabilities


Mobile lifecycle management


Device analytics and control


Secure network communications & management

Manage & Secure

© 2012 IBM Corporation

Sample Clients

Build & Connect

Extend & Transform

Manage & Secure

Build

mobile applications

Connect

to, and
run

backend
systems in support of mobile

Manage

mobile devices, services
and applications

Secure

my mobile business

Extend
existing business
capabilities to mobile devices

Transform
the business by
creating new opportunities

© 2012 IBM Corporation

8

IBM Mobile Enterprise

Challenges with Implementing Mobile


Highly fragmented set of …


Platforms and devices


Languages, APIs, and tools


Native programming models not
portable across platforms

How do I accommodate all the
different mobile platforms?


Higher frequency of releases
and updates


Added pressure on teams to
deliver on time and with
quality

I need to develop different apps for
different departments


quickly.


Existing services typically need
to be adapted for mobile


Enterprise wireless networks
are running out of bandwidth
for employee devices

I need to connect my apps to
existing systems


High quality user experience is
a requirement


Quality influenced as much by
design as it is by function

How do I design and develop a
high
-
quality User Experience?

Extend & Transform

Manage & Secure

Build & Connect

© 2012 IBM Corporation

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IBM Mobile Enterprise

IBM’s Mobile Foundation Addresses the Challenges

Mobile Enterprise Application Platform

Includes


IBM Worklight


IBM WebSphere Cast Iron


IBM Endpoint Manager for
Mobile Devices

IBM Mobile
Foundation

Build
-

Connect
-

Run

Plus New Services Offering


IBM Software Services for
Mobile Foundation

Extend & Transform

Manage & Secure

Build & Connect

© 2012 IBM Corporation

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IBM Mobile Enterprise

Compatible with prominent
HTML5 libraries and tools:

App development using
native and/or familiar web
technologies:



HTML5



CSS3



JavaScript

App delivery in variety
of forms:



Mobile Web app



Hybrid app



Native


Open, cost
-
effective, cross
-
platform app development

Delivering for multiple mobile platforms


Enterprise back
-
end connectivity


Third
-
party integration


Strong authentication framework


Encrypted offline availability


Data collection for analytics


Packaged runtime skins

Extend & Transform

Manage & Secure

Build & Connect

© 2012 IBM Corporation

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IBM Mobile Enterprise


Mobile

Applications
(native and hybrid)

Multichannel
Sites
and Applications

Provide a consistent integrated
web experience across multiple
channels (desktop browser,
smartphones, tablets, etc.)

Needed

Capabilities

Provide an experience that
takes full advantage of the
device and its ecosystem


Aggregate multiple
applications


Content management


Personalized for roles


Dedicated, task focused app


Integrates with device
capabilities


App store presence

Mobile strategies also extend across channels

Where are you starting today?

Why?

Extend & Transform

Manage & Secure

Build & Connect

© 2012 IBM Corporation

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Simple and flexible integration for all connectivity projects, allowing you to rapidly
integrate SaaS and back
-
end systems with mobile apps

1
2

Rapid, simple & flexible connectivity for mobile apps

WebSphere Cast Iron Cloud integration

Client Challenge

Key Capabilities

Simplified and cost effective mobile
integration to back
-
end systems and cloud


Native connectors and template
integration processes (TIP’s) to connect
mobile apps to backend & cloud systems,
reducing project costs up to 80%


Bidirectional connectivity and business
logic to increase data quality and
streamline business processes


Centralized monitoring


Simple and flexible, user
-
friendly, wizard
-
based, “configuration, not coding”
architecture provides best
-
practices and
repeatable mobile integration

Extend & Transform

Manage & Secure

Build & Connect

© 2012 IBM Corporation

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Device Lifecycle, Data Protection

IBM Endpoint Manager for Mobile Devices

Security

management

Systems

management

Managed = Secure


Common agent

Unified console

Common
infrastructure

Single serve
r

IBM Endpoint Manager

Desktop / laptop /
server endpoint

Mobile
endpoint

Purpose
-
specific
endpoint

A highly
-
scalable, unified solution that delivers device management and security
across device types and operating systems for superior visibility and control.

Client Challenge

Key Capabilities

Managing and securing enterprise and BYOD
mobile devices without additional resources.


A unified systems and security management
solution for all enterprise devices


Near
-
instant deployment of new features and
reports to customer’s environments


Platform to extend integrations with Service
Desk, CMDB, SIEM, and other information
-
gathering systems to mobile devices


Advanced mobile device management
capabilities for iOS, Android, Symbian, and
Windows Mobile, Windows Phone


Security threat detection and automated
remediation

Extend & Transform

Manage & Secure

Build & Connect

© 2012 IBM Corporation

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IBM Mobile Enterprise

A successful mobile strategy considers …

And provides …


Strategic direction for mobile
capabilities that considers audience
needs, business priority, and IT
readiness


Strategic direction on device support


Strategic direction on build approach
based on technical experience and
time to market priorities


Strategic direction on options for
operation of the mobile solution

Success of the strategy depends upon a
core team of client and IBM resources
that collaboratively builds the strategy

What is the
Business Vision
for Mobile
?
What is the
Current Mobile
Business
Situation
?
Which Capabilities
can close the Gap
?
Which Capabilities
offer highest value
Your

business goals

and
audience goals

are aligned to your
IT capabilities

to
create a
practical roadmap

for mobilization

Extend & Transform

Manage & Secure

Build & Connect

© 2012 IBM Corporation

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IBM Mobile Enterprise

???

Evaluate IBM Worklight for Free..

Contact your OpenLogix Rep

for more
information on IBM Mobile Enterprise strategy

Get prepared. Integration of mobile, social platforms with existing business applications will
be a high
-
demand skill set.

http://www.ibm.com/developerworks/downloads/#websphere

© 2012 IBM Corporation

Thank You


Learn more at:


www.ibm.com/mobile
-
enterprise



Access white papers and webcasts


Get product and services information


Download and begin using IBM
Endpoint Manager





© 2012 IBM Corporation

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