Paul Eric Nelson

ignoredmoodusSoftware and s/w Development

Feb 21, 2014 (7 years and 10 months ago)

528 views


Paul Eric Nelson



William E. Simon Graduate School




93 Westland Avenue


of Business Administration





Rochester, New York 14618

University of Rochester





(
585
) 271
-

3186

Rochester, New York 14627

(
585
) 275
-
2550



CURRENT POSITION




Professorial
Lecturer of Marketing


EDUCATION



Degrees




Ph.D., 1988, William E. Simon Graduate School of Business Administration,



University of Rochester



Areas of Concentration: Marketing, Applied Economics




M.S., Business, 1984, Graduate School of Management
, University of Rochester



Area of Concentration: Operations Research




B.A., 1982, Macalester College, St. Paul, Minnesota



Majors: Mathematics, Economics and Business



Ph.D. Thesis




New Product Pricing and Positioning in an Oligopolistic Market



RESEARCH INTERESTS


Multiattribute Models of Consumer Behavior

Product Positioning and Pricing

Internet Marketing

Interface of Marketing and Information Systems

Salesforce Management


Productivity Measurement


TEACHING EXPERIENCE


Professorial Lecturer o
f Marketing, William E. Simon Graduate School of Business
Administration, University of Rochester, 2002


present


Associate Professor of Marketing, William E. Simon Graduate School of Business
Administration, University of Rochester, 1996


2002


Assistan
t Professor of Marketing, William E. Simon Graduate School of Business
Administration, University of Rochester
, 1990



1996


Assistant Professor, Krannert Graduate School of Mana
gement, Purdue University,

1988


1990


Instructor, Krannert Graduate School

of Mana
gement, Purdue University, 1987


1988


Instructor, William E. Simon Graduate School of Business Administration, University of
Rochester, 1985



1987




Courses taught:


Brand Strategy Workshop (Graduate Level)

Brand Management Workshop (Graduate L
evel)

Internet Marketing (Graduate Level)

Marketing (Executive Program)

Marketing Management (Graduate and Undergraduate Levels)

Product Planning and Development (Graduate Level)

Marketing Projects (Graduate Level)





Marketing Research (Graduate Level)





Pricing Policies (Graduate Level)





Marketing Plans and Decision Making (Graduate Level)





Product Management (Graduate Level)





Introduction to Market Analysis (Undergraduate Level)




PUBLISHED PAPERS


“An Empirical Analysis of Software Life Sp
ans to Determine the Planning Horizon for
New Software”
, with
Sanjog Misra and Bill Richmond,

Information Technology &
Management
, 07 (2006), 131
-
149.


"Testing the Significance of Linear Programming Estimators", with Dan Horsky
,

Management Science

(forthc
oming)
.



“Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of
Attributes Affects Attribute Weighting in Value Elicitation and Choice”, with Steve
Posavac and Dan Horsky,
Journal of Consumer Psychology
, 14 (2004), 132
-
140


"Impact of Search Engine Ownership on Underlying Market for Goods and Services,"
with Rajiv Dewan and Marshall Freimer,
Proceedings of International Conference on
System Sciences
, January, 2001.


“Multiattribute Utility Models”,

Elgar Companion to Consum
er Research and Economic
Psychology
, (1999), 392
-
400.


“Positioning”,
Elgar Companion to Consumer Research and Economic Psychology
,
(1999), 445
-
453.


“Software Acquisition: The Custom/Package and Insource/Outsource Dimensions”, with
Bill Richmond and Avi S
eidmann,
Advances in Computers
, 47 (1998), 342
-
367.


“Evaluation of Salesforce Size and Productivity Through Efficient Frontier
Benchmarking”, with Dan Horsky,
Marketing Science
, Vol. 15, No. 4 (1996),

301
-
320.


“Belief Change as Change in Epistemic Entre
nchment”, with Abhaya Nayak and Hanan
Polansky,
Synthese
, 109 (November 1996), 143
-
174.


“Two Dimensions of Software Acquisition”, with Bill Richmond and Avi Seidmann,
Communications of the ACM
, 39,7 (July 1996), 29
-
35.


“New Brand Positioning and Pricing
in an Oligopolistic Market”, with Dan Horsky,
Marketing Science
, Vol. 11, No. 2 (Spring 1992), 133
-
153. Winner of John D. C.
Little Best Paper Award, 1992; Winner of the Frank M. Bass Dissertation Paper
Award, 1992.


“A Comparison of Ranking, Rating and Re
servation Price Measurement in Conjoint
Analysis”, with Shlomo Kalish,
Marketing Letters
, Vol. 2, No. 4 (1991), 327
-
335.



WORKING PAPERS



Observed and Un
observed Preference
Heterogeneity

in Brand Choice Models”
, with
Sanjog Misra

and Dan Horsky
, under s
econd review at
Marketing Science
.



Improving Product Placement Decisions through

Category Management”, with Debbie
Desrochers, under review at
Journal of
Retailing
.




Intern
et Banking: Gold

M
ine Money Pit?”

with Bill Richmond.
.


“Properties of Linear
Programming Estimators of Attribute Weights”, with Dan Horsky.



Product Line Considerations in New Product Development

, with Dan Horsky.




Competitive Multiattribute Demand, Cost and Repositioning

, with Jeongwen Chiang
and Dan Horsky.


PRESENTATIONS


“Competitive Product Line Influences

on Demand, Cost, and Firm Behaviors

, with Dan
Horsky and Sanjog Misra, INFORMS Conference in
Prague, July 2004.


“Competitive Product Line Influences

on Demand, Cost, and Firm Behaviors

, with Dan
Horsky and Sanjog Mis
ra, INFORMS Marketing Science Conference in
Rotterdam
,
June 2004.



Integrating Multi
-
Attribute Utility in
to

Scanner Based Choice Models

, with Dan
Horsky and Sanjog Misra, INFORMS Conference in Istanbul, July 2003.



Competitive Product Line Influences

on

Demand, Cost, and Firm Behaviors

, with Dan
Horsky and Sanjog Misra, INFORMS Marketing Science Conference in Baltimore,
June 2003.


"The Integration of Multi
-
Attribute Utility into Dynamic Brand Choice Models", with
Dan Horsky and Sanjog Misra, INFORMS Ma
rketing Science Conference in
Edmonton, June 2002.


"The Integration of Multi
-
Attribute Utility into Dynamic Brand Choice Models", with
Dan Horsky and Sanjog Misra, BCRST Conference in Buffalo, May 2002.


“Stating Preference for the Ethereal but Choosing t
he Concrete: How the Tangibility of
Attributes Affects Attribute Weighting in Value Elicitation and Choice”, with Steve
Posavac and Dan Horsky, INFORMS Marketing Science Conference in Wiesbaden,
June 2001


“Impact of Search Engine Ownership on Underlying M
arket for Goods and Services,”
with Rajiv Dewan and Marshall Freimer, Hawaii International Conference on System
Sciences in Maui, January, 2001.


“Product Line Considerations in New Product Development”, with Dan Horsky,
INFORMS Marketing Science Conferenc
e in Los Angeles, June 2000.


“Bot Commerce: Implications of Markets Utilizing Search Engines”, with Rajiv Dewan,
Pennsylvania State University, April 2000.


“Creating a Brand to Fit Your Niche,” The Association for Women in Communications
Professional Dev
elopment Conference, Rochester, May, 1999.


“Market Implications of Electronic Shopping”, with Rajiv Dewan, University of
California
-

Irvine, October 1998.


“Product Line Positioning and Pricing under Competition”, with Dan Horsky, BCRST
Conference in Syr
acuse, March 1998.


“Product Line Positioning and Pricing under Competition”, with Dan Horsky, INFORMS
Marketing Science Conference in San Francisco, March 1997.



“Determinants of Software System Replacement”, with Bill Richmond, Conference on
Advanced In
formation Technologies, Syracuse, New York, October 1996.


“Price and the Multiattribute Model”, with Dan Horsky, INFORMS Marketing Science
Conference in Gainesville, March 1996.


“Evaluation of Salesforce Size and Productivity Through Efficient Frontier
B
enchmarking”, with Dan Horsky, INFORMS Marketing Science Conference in
Gainesville, March 1996.


“Product Line Positioning and Pricing under Competition”, with Dan Horsky,
ORSA/TIMS Marketing Science Conference in Sydney, July 1995.


“Information Technolog
y and Outsourcing
-

Some Empirical Results on the Changing
Boundary of the Firm”, with Bill Richmond and Avi Seidmann, Conference on
Information Technology and the Changing Boundaries of the Firm, Philadelphia,
January 1995.


“Outsourcing Software Developm
ent Projects: Does Practice Follow Theory”, with Bill
Richmond and Avi Seidmann, WISE '94, Vancouver, December 1994.


PRESENTATIONS continued



“Evaluation of Salesforce Size and Productivity Through Efficient Frontier
Benchmarking”, with Dan Horsky, ORSA
/TIMS Marketing Science Conference,
Tucson, March 1994.


“Belief Change as Change in Epistemic Entrenchment”, with Abhaya Nayak and Hanan
Polansky, AI'93 Conference: Belief Revision: Bridging the Gap Between Theory and
Practice in Melbourne, November 1993.


“Evaluation of Salesforce Size and Productivity Through Efficient Frontier
Benchmarking”, with Dan Horsky, ORSA/TIMS Joint National Meeting, Phoenix,
November 1993.


“Cross
-
Substitution Effects and Product Cannibalization”, with Jeongwen Chiang, TIMS
Spe
cial Interest Conference: New Directions and Current Issues in the Analysis and
Use of Scanner Data in Toronto, September 1993.


“Cross
-
Substitution Effects and Product Cannibalization”, with Jeongwen Chiang,
ORSA/TIMS Conference in San Francisco, October
1992.


“Product Line Positioning and Pricing under Competition”, with David Braden and Dan
Horsky, ORSA/TIMS Marketing Science Conference in London, July 1992.


“An Empirical Investigation of District Potential and Salesforce Effectiveness,” with Dan
Horsk
y, ORSA/TIMS Marketing Science Conference in Wilmington, March 1991.


“The Effect of Product Line Considerations and Consumer Dynamics on Optimal Brand
Positioning and Pricing,” ORSA/TIMS Marketing Science Conference in Urbana,
March 1990.


The Updating of

Attribute Weights as Preferences Turn into Choice,” with Dan Horsky,
National ORSA/TIMS Meeting in New York, October 1989


“New Brand Positioning and Pricing in an Oligopolistic Market”, with Dan Horsky,
ORSA/TIMS Marketing Science Conference in Durham, M
arch 1989


“The Impact of Imperfect Data on the Performance of MDS Models: A Comprehensive
Monte Carlo Study”, with Peter Crosbie and Patrick Duparcq, ORSA/TIMS
Marketing Science Conference in Durham, March 1989


“Testing the Significance of Attribute Weig
hts Estimated from Ordinal Preference Data”,
with Dan Horsky, National ORSA/TIMS Meeting in Denver, October 1988


“New Brand Positioning in an Oligopolistic Market”, with Dan Horsky, ORSA/TIMS
Marketing Science Conference in Seattle, March 1988


PRESENTATI
ONS continued



“An Empirical Evaluation of Multiattribute Utility and Reservation Price Measurement”,
with Shlomo Kalish, ORSA/TIMS Marketing Science Conference in Seattle, March
1988


“Estimation of Multiattribute Utility and Cost Functions”, with Dan Ho
rsky, National
ORSA/TIMS Meeting in St. Louis, October 1987



PROFESSIONAL ACTIVITIES


Referee for
Marketing Science
,
Management Science
,
Journal of Marketing Research,

Journal of Consumer Research
,
European Journal of Operational Re
search
,

Journal

of Ope
rations Management
,
Journal of Business and Psychology
and
Communications of the ACM


Session chair at various Marketing Science INFORMS Conferences


Member of INFORMS, INFORMS College on Mark
eting and American Marketing
Association


DOCTORAL DISSERTATION
COMMITTEES


Chair, Debra Desrochers, “Product Evaluations and Retail Placement,” 1999


Member, Debabrata Talukdar, “A Theoretical and Empirical Investigation into
Consumers Brand Choice Process Under Information Uncertainty,”1995


Member, Chi Kin (Bennett
) Yim, “Price Expectations and Optimal Sales Promotion
Policies,” 1989



ADMINISTRATIVE AND SERVICE ACTIVITIES


Member, Committee on Teaching Excellence, William E. Simon Graduate School of
Business Administration, University of Rochester, 1996


1997, 200
3


present


Member, Administrative Committee, William E. Simon Graduate School of Business
Administration, University of Rochester, 2000


2002


Member, Ph.D. Program Review Committee, William E. Simon Graduate School of
Business Administration, Universit
y of Rochester, 1996


1999


Member, Deans Advisory Committee, William E. Simon Graduate School of Business
Administration, University of Rochester, 1997


1998



Member, Committee on MBA Programs, William E. Simon Graduate School of Business
Administratio
n, University of Rochester, 1993


1996


Member, Computing Committee, William E. Simon Graduate School of Business
Administration, University of Rochester, 1994


1995


Member, Ph.D. Committee, William E. Simon Graduate School of Business
Administration, U
niversity of Rochester, 1991


1994


Member, Quality Management Committee, William E. Simon Graduate School of
Business Administration, University of Rochester, 1992


1993


Member, Administrative Committee, William E. Simon Graduate School of Business
Ad
ministration, University of Rochester, 1990


1993


Member, Ph.D. Program Admissions Committee, Krannert Graduate School of
Management, Purdue University, 1987


1990


Member, Masters Program Admissions Committee, Krannert Graduate School of
Management, Pur
due University, 1987



1988



SELECTED AWARDS AND HONORS



Teaching Honor Roll 2001, 2003, 2004

John D. C. Little Best Paper Award, 1992


Frank M. Bass Dissertation Paper Award, 1992


Beta Gamma Sigma (Business Honor Society), 1989


American Marketing Asso
ciation Doctoral Consortium Fellow, 1985


Phi Beta Kappa, 1981


Omicron Delta Epsilon (Economics Honor Society), 1981


Pi Mu Epsilon (Mathematics Honor Society), 1981


National Merit Scholar, 1978