Semantic Technology Applications (with real-world examples) - LSDIS

Semantic Web

&

Semantic Web Processes

A course at Universidade da Madeira, Funchal, Portugal

June 16
-
18, 2005


Dr.
Amit P. Sheth

Professor, Computer Sc., Univ. of Georgia

Director,
LSDIS lab

CTO/Co
-
founder,
Semagix
, Inc

Special Thanks:
Cartic Ramakrishnan
,
Karthik Gomadam

Semantic (Web) Technology
Applications


Part III
(a) Representative

consumer
-
centric applications


Taalee’s MediaAnywhere:
Ontology
-
driven
Semantic Search of A/V content (2000
-
2002)

Context and Domain Specific Attributes

Uniform Metadata for Content from Multiple

Sources, Can be sorted by any field

Delightful, relevant information,

exceptional targeting opportunity

Taalee, Inc.

1999
-
2002

The Streaming Search Engine That Reads Your Mind


Metadata: Targeting

Taalee, Inc.

1999
-
2002

Creating a Web of
related information

What can a context do?

Taalee, Inc.

1999
-
2002

Semantic/Interactive Targeting

Buy
Al Pacino

Videos

Buy
Russell Crowe

Videos

Buy
Christopher Plummer

Videos

Buy
Diane Venora

Videos

Buy
Philip Baker Hall

Videos

Buy
The Insider

Video


Precisely targeted through the use of Structured Metadata and integration from multiple sources

Taalee, Inc.

1999
-
2002

Georgia Bulldogs

System recognizes ENTITY & CATEGORY

Taalee Directory

Taalee, Inc.

1999
-
2002

Taalee Directory

Careless whisper

Taalee, Inc.

1999
-
2002

Semantic Relationships

Taalee, Inc.

1999
-
2001

Example 1
–

Snapshots (“Jamal Anderson”)

Click on first result for
Jamal Anderson

View metadata. Note that
Team name

and
League
name

are also included in
the metadata

Search for ‘Jamal
Anderson’ in ‘Football’

View the original source
HTML page. Verify that
the source page contains
no mention of
Team name

and
League name
. They
were Taalee’s value
-
additions to the metadata
to facilitate easier search.

Taalee, Inc.

1999
-
2001

Example 2
–

Snapshots (“Gary Sheffield”)

Click on first result for
Gary Sheffield

View metadata. Note that
Team name

and
League
name

are also included in
the metadata

Search for ‘Gary
Sheffield’ in ‘Baseball’

View the original source
HTML page. Verify that
the source page contains
no mention of
Team name

and
League name
. They
were Taalee’s value
-
additions to the metadata
to facilitate easier search.

BLENDED BROWSING & QUERYING INTERFACE

ATTRIBUTE & KEYWORD

QUERYING

uniform view of worldwide
distributed assets of similar type

SEMANTIC BROWSING

Targeted e
-
shopping/e
-
commerce

assets access

VideoAnywhere and
Taalee Semantic Search
Engine (2000)

Blended Semantic
Browsing and Querying

(Intelligence Analyst
Workbench): 2002

Semantic Technology Applications

Highlighted in Eric Miller keynote in Semantic Technology conference

HP developed Education Portal/Web Community

for Singapore government

Semantic Technology Applications

Highlighted in Eric Miller keynote in Semantic Technology conference

RDF
-
driven Web portal for Nokia developers/partners

Semantic Technology Applications

Nokia forum