Increasing Online Resource Usage and Discoverability at an Institutional Level

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Nov 15, 2013 (3 years and 8 months ago)

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Increasing Online Resource Usage and
Discoverability at an Institutional Level

How Developing Technologies and Revitalizing Librarian

&
Vendor Partnerships Can Make a Difference

Marika Whitfield

Regional Manager Australia and New Zealand

LIANZA Conference 2011


Why Promote Your Resources?


Lets you and your users
get the most out

of your
resources


Ensures
your users know what they have
access
to locally


Increase
usage



Increase
customer satisfaction



Online Resource Usage and Discoverability/ Marika Whitfield

2

Increasing Usage For Your Resources

The OUP Library Resource Centre

The Librarian Resource Centre


A one
-
stop shop for
libraries


created
especially for our
online product
customers and
updated regularly



A portal containing all
our training and
promotional material



Can be
customised

for
local
needs

Online Resource Usage and Discoverability/ Marika Whitfield

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Online Resource Usage and Discoverability/ Marika Whitfield

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In
-
library promotion

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www.oup.com/uk/academic/online/librarians/publicity


Our complete range of
promotional material


bookmarks,
postcards, fliers,


and posters


Arranged by product

Promote on your website

Online Resource Usage and Discoverability/ Marika Whitfield

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Logos

and
clickable banners


www.oup.com/uk/ac
ademic/online/librari
ans/logos

Training your staff and users

Online Resource Usage and Discoverability/ Marika Whitfield

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www.oup.com/uk/academic/online/librarians/training


A range of training resources for
librarians to aid users and increase
usage


Short introductions


Quizzes


User guides


Fact sheets


Recorded demonstrations


Live demos with our product trainer team


Themed product demos and training
notes


-

Training be arranged at your library

with our regional Training Manager

Anita

Presentation name
Presenter Name and Date

9

Discoverability of Oxford University Press
Content

Introducing the Oxford Index




Why
d
iscoverability
m
atters

Online Resource Usage and Discoverability/ Marika Whitfield

To Publishers and Librarians

11


Traffic and
use are the lifeblood of digital
scholarship


Use
of subscriptions
shows the value of the content


Discovery reveals
interest and demand for new content


Customer and user behaviour is changing


If you can’t find it, you won’t use it


Searching for topic, not book


50% of traffic to Oxford Journals is direct to article


Many search systems, rapid evolution


Web, discipline, library,
vendors … social, semantic web …


Competition for attention


but all rely on data


Increasing discoverability of OUP
c
ontent

Online Resource Usage and Discoverability/ Marika Whitfield

12

Progress to Date


F
ree content

outside the
paywall

for some products


Abstracts, keywords:
Oxford Journals,

Oxford Scholarship


MARC program
improved and expanded


Linking
: some in place, mainly in close
neighbourhood


Some editorial
linking between
products


Some partnerships
with other publishers and institutions


New mobile sites
for Oxford
Journals and future products


SEO optimization
at
centre

of product
evolution


Library discovery services
: developing new partnerships

What is the Oxford Index?

13

Free Discovery from Oxford University Press


A standardized description
of every
item

of Oxford content, in one
place


Powering search in library and other systems


An Oxford interface


Landing pages for every item, for quick pathways to full text


Searchable from the web; cross
-
searchable across Oxford products


Smart, integrated linking across products


Overview pages give quick, at
-
a
-
glance view of a single topic


Standardized authorities for linking with other systems


Wired to the library


Search your local library’s holdings directly from the Index


A free service


integrated with existing products

Online Resource Usage and Discoverability/ Marika Whitfield

Questions and
a
nswers

Online Resource Usage and Discoverability/ Marika Whitfield

14

What does this mean for …


Search rankings and usage?


No change to existing SEO or rankings


OI is supplemental route to primary full
-
text content


OI gives Google a super
-
sitemap across OUP content


Highly
-
trusted network reinforces destination full
-
text sites


Aim is additional traffic, monitored and reported


Library visibility?


OI can interact directly with library search


OI identifies library’s provision of full content


Visibility through other library, A&I, research services?


No change in function; just better managed data



Benefits


Usage
: sustaining and widening access


Demand
: identifying demand, driving acquisition


Consistent methods


for users, OUP, other systems


Common data fields for indexing and distribution


See/search across all forms of Oxford content


Consistent cross
-
product navigation


Arena
for new business models and
interfaces


Evolving grid of options to connect content


Oxford Index taxonomy


Driven
by
user and market needs


Connection to external standards

Online Resource Usage and Discoverability/ Marika Whitfield

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The Oxford Index


Please note!


The following preview images of the Oxford Index are simple
wireframes, and do not represent final designs


Functionality will be phased in several iterations



responding to real use and demand for further features

Index Page: Book

Online Resource Usage and Discoverability/ Marika Whitfield

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Index Page: Journal Article

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Overview Page

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Integration with Oxford
Products


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(Expanded View)

The Oxford Index

22

Coming late 2011/early 2012

OUP Contacts:



Robert Faber (
robert.faber@oup.com
),
Editorial Director,
Reference, and Director, Discoverability
Program



Sarah
Ultsch

(
sarah.ultsch@oup.com
), Global Marketing
Director, Online
Products


Online Resource Usage and Discoverability/ Marika Whitfield

Thank you

Marika Whitfield

+61295715150

Marika.whitfield@oup.com