DIGITAL SIGNAGE IN RETAIL

homelybrrrInternet and Web Development

Dec 4, 2013 (3 years and 9 months ago)

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DIGITAL SIGNAGE IN RETAIL



By BrightSign, the market leader in digital signage media players

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2

RETAIL DIGITAL SIGNAGE

Benefits


Increases sales with targeted promotions that can be changed
on the fly or scheduled for


Cost efficient when compared to static
signage that needs to
be
reprinted
every time the store’s
promotions, layout or inventory
changes


Easy to update and keeps the store looking fresh with frequent
content changes


Keeps customers returning and even can attract new customers
by creating a memorable, modern & immersive media
experience


Create additional revenue streams

by partnering with vendors to display

complementary promotions

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3

RETAIL DIGITAL SIGNAGE PROVEN ROI

Large Northeast retail hardware chain


In
-
store testing showed significant
sales lift
in products promoted with
BrightSign digital
signage


3M Air filters = 178% more units sold


Benjamin
Moore paint = 23% more units
sold


Smoke Detectors = 45% more units sold


Test Procedures:


Tested
digital signage on end
-
caps in
six retail
stores


Compared sales numbers against stores that
historically did the same level of
sales





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4

RETAIL DIGITAL SIGNAGE PROVEN ROI

Retail digital signage quickly pays for itself


End
-
cap signage promotions resulted in a
100% sales lift in units sold


During a four week campaign, Walmart
reported that
3x as many shoppers signed
up
daily when SMS texting was employed on
in
-
store digital signage


*Data from in National Retail Federation session presented by Walmart, 2011.







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5

RETAIL DIGITAL SIGNAGE

Industry Trends and Applications


Intelligent vending kiosks
-

a “virtual
salesmen”


Mobile interactivity, mobile apps, mobile
payment options


Geofencing

and location
-
based advertising


Live Text for dynamic updates


Social integration with Twitter, Flickr


Virtual jukebox


music service integration


Wayfinding


Interactive product demonstrations


Branding and mood setting

63% of retailers expect to increase their spending on technology solutions in the coming
year. 30% of retailers plan to use their digital signage for some kind of entertainment.








-

Computing Technology Industry Association

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6

RETAIL DIGITAL SIGNAGE

Success Factors


Compelling, dynamic & pristine
Full HD content


Eye
-
catching layouts


single screen multi
-
zones


video wall applications


Interactivity that is entertaining,
engaging and informative


USB, GPIO, Serial, UDP


Networking to keep content fresh


RSS feeds, Twitter, IP Camera
streaming, Live Text

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7

BRIGHTSIGN IS THE RIGHT CHOICE

Everything you need for sophisticated digital signage.


Powerful
Performance And Reliability


Designed exclusively for digital signage, BrightSign’s slim OS delivers
superior
signage capabilities
and
exceptional Full
HD video quality
with a solid
-
state platform you can depend on
.


Easy To Use, Sophisticated Features


Get
dynamic results without
difficulty with

BrightSign’s
abundance of sophisticated

and
easy
-
to
-
use
features.


All Inclusive Options


Free
BrightAuthor
software and networking

solutions are included, with an option to
subscribe

to
BrightSign Network, a cloud
-
based service

that
frees you from the
complexities
of

hosting
and maintaining
your
own
network.

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8

BRIGHTSIGN SOLUTIONS

Models are packaged for specific applications so
you pay only for the features you need.

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9

BRIGHTSIGN FEATURES

Sophisticated
capabilities
. Infinite
possibilities
.

Zones

UDP Control

Geo
-
Fencing

Video Walls

IP Streaming

Live Text

Interactivity

RSS/Social
Media Feeds

Networking

Live TV

Touch/
Swipe

HTML5

Powerful
Video Engine

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10

Powerful Video
Engine

BrightSign XD models feature an advanced video decoding engine with superior
scaling technology that delivers pristine 1080p60 video, and uncompromised
decoding capable of playing two 1080p60 videos or several lower
-
resolution
videos simultaneously, as well as 3D content.

Live HDTV

BrightSign
XD brings L
ive HDTV
to your signage with an ATSC/Clear QAM tuner
that plays
cable TV
*

or closed circuit TV broadcasts, and an HDMI
Input
that
plays any broadcast content


even
protected HDCP content.

HTML5

Now
web designers can easily build
engaging content
to run on BrightSign XD
using the
development tools
they know well
.



Touch
& Swipe

BrightSign’s touch screen support now includes the popular ‘swipe’ interactivity,
and only BrightSign includes the free BrightAuthor software to easily create
these interactive playlists and touch areas using a simple visual
-
based drawing
tool
.

*DVB
is not supported

BRIGHTSIGN
FEATURES

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Zones

Playback multiple content types and multiple videos on a single screen using
zones. You can even play video and audio playlists independently from a single
player.

Video
Walls

Synchronized playback between multiple video displays including non
-
standard
display shapes and mixed screen orientation can be coordinated with lighting
systems and music to create immersive experiences.

Interactivity

Trigger
playback from virtually any type of interactive device including barcode
scanners
, motion
sensors, RFID, GPIO, USB button controls, touch screens, mice
and much more
!

UDP Control

Interact
with signage via mobile devices, deliver emergency messaging,
integrate
with
databases, show controllers, etc
.


RSS & Social Media
Feeds

Live
RSS, Twitter and Flickr feeds can be displayed to link your signage to
literally
any
RSS data feed available.

BRIGHTSIGN FEATURES

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Live
Text

Live
Text
fields
can be integrated anywhere in your presentation to
instantly
update
content without republishing the entire presentation. Perfect for
menu
board
pricing, waitlists, transportation schedules and more!

Geo
-
Fencing

Play
content targeted to the current location of your moving digital signage
!
Simply
install a GPS dongle in the BrightSign USB port, identify
your geo
-
coordinate using
Google maps, assign an interactive playlist to the
geo
-
fenced
area
as a trigger event, and go!

IP
Streaming

Connect
to streaming media sources including IP cameras to play Full HD
video
and
audio in full screen or zoned layouts
.


Networking

BrightSign’s networked models make
it easy to update content,
playback live
content,
monitor and manage your digital signs remotely.

BRIGHTSIGN FEATURES

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EXPANSIVE GROWTH IN CE RETAIL

Major consumer electronics manufacturers
highlight product features in retail with BrightSign

Roku


1000+ unit installs

DROID


550+ unit
installs

GoPro


25,000+ unit
installs

LG


1100+ unit installs

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CASE STUDY


PORTABLE SIGNAGE

Portable signage takes the hassle of wiring
out of digital signage


Battery
-
operated
portable
displays
allow Gap retailers to place
the
signage directly on merchandise
tables and check
-
out
counters,
right
where the shopper is making the
buying
decision
.


Gap’s
Manhattan store
uses 15 of the
digital
displays to
draw attention to
the individual artists who designed
the 15 T
-
shirts on display and to tell
the story about what inspired the
design.


Read the news

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CASE STUDY


SPORTS RETAIL

Engaging video walls elevate
brands


Four video walls featuring 28 displays
manage
and play back 1080p videos and images
promoting sports gear and educating
customers on
sports technique.


BrightSign HD210 controllers provide Ethernet
connectivity for video
-
wall synchronization and
Web
access.


Web
portal allows
for simple management of
content
and
easy handling of media
upload.


"We have been doing these kinds of projects for more
than ten years. It is not difficult to make a perfect
installation in the first place: the hard bit is building
solutions where customers can grow with them and
after many years it is still working well. That's what
BrightSign offers
us”




-

Udo

Lackner
, CEO of
Lackner

Mediasystems


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CASE STUDY


VIDEO WALLS

More
than 110 BrightSign
players
in
four airport store locations


POS
messaging and imagery is delivered on synchronized video
walls and
dual screens


Advanced
interactivity triggered by IR
detectors,
enables
surprising
signage that runs only when a person enters
the area
in front of the
display


Networked management of multi
-
store
project

Charles de Gaulle Airport

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CASE STUDY


SPORTS RETAIL

Interactive kiosk demonstrations
boost sales


Networked interactive BrightSign players
power touch screen interactive kiosk at sports
clothing stores throughout Europe.


Barcode scanning capabilities enable
customers to view specific product information
at the kiosk.


BrightSign's

versatility and ease of use allowed us to easily
create a very complex interactive display with multiple
interactive devices. In this case, the built
-
in support for touch
screen and bar code scanning
-

and support of multiple
languages
-

helped us to make the experience effortless and
intuitive for ODLO's customers. ODLO is very pleased with
the result.











-

Andy W.
Bohli
, CEO of
Imaculix

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CASE STUDY


STREAMING VIDEO JUKEBOX

Combine digital signage and
music for interactive
entertainment


BrightSign combined with
Roqbot’s

streaming
music provides a synchronized visual and
audio experience that entertains in bars,
restaurants, gyms, special events, etc.


BrightSign connects
to the
Internet,
Roqbot’s

streaming social music system and
an existing
venue TV.


BrightSign streams
, buffers and plays back the
music,
as well as drives
the signage to display
corresponding album art, music queue, and
promotional
messaging from the
business/sponsor.


Patrons use the smartphone app to
see what's
playing, pick songs, and vote on the queue.


San
Francisco‘s Bar Basic has seen increased
traffic, a longer dwell time and
gross sales
increasing by an average of 26
percent
using the
Roqbot

social music
system.

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THANK YOU!