World's First Orange Oil-Infused Race Tire Debuts March 19 ... - IMSA

hollandmarigoldOil and Offshore

Nov 8, 2013 (3 years and 8 months ago)

66 views


NEWS

World’s First Orange Oil-Infused Race Tire
Debuts March 19 at Sebring
Every race car in the 2009 Patrón GT3 Challenge series
runs eco-friendly Yokohama ADVAN® ENV-R1™ tires

FOR IMMEDIATE RELEASE

Media Contact: Kevin Fisher, PCGCampbell, 310/224-4969,
kfisher@pcgcampbell.com

FULLERTON, CA (March 16, 2009) – For the first time in more than a century
of automobile racing, a series will utilize sustainable tire technology on each
competing vehicle. On Thursday, March 19, when the Patrón GT3 Challenge
by Yokohama kicks-off, each Porsche 911 race car will be outfitted with
Yokohama ADVAN® ENV-R1™ orange oil-infused race tires.

Known for its ultra-high-performance
street and race tires, Yokohama has
developed a process that combines
orange oil with natural rubber to form a
new compound called “Super Nano-
Power Rubber.” In the ADVAN ENV-
R1, the proprietary technology reduces
petroleum by approximately 10 percent
and increases recyclability while
maintaining the high performance
levels of previous race slick compounds.

The technology was developed by Yokohama’s motorsports division in the
1980s and recently accelerated as a part of the company’s global environmental
strategy. As a result, orange oil technology will be available to U.S. consumers
– with fitments for the Toyota Prius, Honda Civic Hybrid, Toyota Camry
Hybrid, Honda Accord Hybrid and other models - in the all-new dB Super E-
spec
TM
passenger car tire this summer.

“It’s apropos that we’re launching an orange oil tire among the citrus groves of
Florida,” said Mark Chung, director, corporate strategy and planning. “The
development of this ENV-R1 will benefit race fans, consumers and the
environment.”


“The ENV-R1s have performed very well since our team’s first test session at
Sebring in February,” said Alex Job, owner of Alex Job Racing. “There’s been a
lot of speculation about how these tires would perform and, I have to say, I’m
very pleased with their performance. Between Mitch Pagerey in the driver’s
seat, the car and the new tires, we have a real strong package this weekend.”

For more information on the dB Super E-spec, visit
http://www.yokohamatire.com/video/ktlavideo.html


For more information on the Patrón GT3 Challenge by Yokohama, visit
www.IMSAChallenge.com


Yokohama Tire Corporation is the North American manufacturing and
marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a
global producer and distributor of premium tires since 1917. Servicing a
network of more than 4,500 points of sale in the U.S., Yokohama Tire
Corporation offers a complete line of tires, including high-performance, light
truck, passenger car, commercial truck and bus, as well as off-the-road mining
and construction applications. For more information on Yokohama’s extensive
product line, visit www.yokohamatire.com
.

Yokohama is a strong supporter of the tire care and safety guidelines
established by the Rubber Manufacturers Association and the National
Highway Transportation and Safety Administration. Details can be found at
the “Taking Care of Your Tires” section at www.yokohamatire.com
.
# # #