Channel Islands Training & Development

helllevelSecurity

Nov 5, 2013 (3 years and 10 months ago)

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To book please telephone 01534 737701 or fax 01534 737721

E
-
mail: mail@citd.co.uk or book onli
ne at www.citd.co.uk


Channel Islands Training & Development

presents


E
-

Marketing


Purpose of the Course




To help delegates capitalise on technology



To provide techniques that complement the overall marketing strategy



To help delegates to produce an integrated marketing
comm
unications plan



Topics covered:



9.00am

Techniques for successful campaigns on the internet






Understanding the web customer



Why customers leave your site



Using ‘Live chat’



The potential for disaster



How internet marketing differs from tradition
al
marketing methods


10.30am

Coffee


10.45am

A Synergistic framework that combines the best of traditional
and Internet marketing methods




Internet branding



Web enabled customer service



Building profitable relationship using web technology



12.30pm

Lunc
h


To book please telephone 01534 737701 or fax 01534 737721

E
-
mail: mail@citd.co.uk or book onli
ne at www.citd.co.uk


13.30pm

Increasing response by using the web




Designing an integrated marketing communication
plan



Key elements in effective web page design



From dot.com to dot .profit





15.00pm

Tea


15.15pm

Exercise briefing & debrief


16.00pm

Performance measureme
nts & legal implications




Which metrics to use and why



Legal implications of trading with a world
-
wide
audience



The year 2002 and beyond


17.30pm

End