Cisco Innovation - Webintec

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Oct 26, 2013 (3 years and 7 months ago)

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© 2003 Cisco Systems, Inc. All rights reserved.
Cisco Innovation
Patrick Wetterwald
Cisco Technology Center France
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© 2003 Cisco Systems, Inc. All rights reserved.
Overview of Disruptive Innovation

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© 2003 Cisco Systems, Inc. All rights reserved.
Disruptive Innovation
Business Models and New Markets, not Technology

Sustaining innovation – anything that makes current
products and services better, faster or cheaper

Disruptive innovation – creates new markets or offers
more convenience or lower prices at the low end of an
existing market
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© 2003 Cisco Systems, Inc. All rights reserved.
Disruptive Innovation and “Overshoot”
A Key Driver of Market Transitions
P
erforman
ce
Time
Performanc
e t
hat customers
can utilize or absorb
Sustaining
in
novations
Disruptive
Innovations
Entrants nearly always win
Incumbents nearly always win
Pace of
Technological
Progress
Source: Innosight
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© 2003 Cisco Systems, Inc. All rights reserved.
Non-consumers or
Non-
consuming
occasio
ns
Time
Low-End Disruption
Target over-served cust
omers
with lower-cost
business mo
del
Performance
Time
Different Performance Mea
sure
Sustaining Innovation

Bring better products into
established markets
New Market Disruption

Compete against
non-consumption
Two forms of Disruptive Innovation
Wal-Mart, Costco
PC, Wireless Telephony
Company improvement trajectory
Customer demand trajectory
Source: Clayton Christensen
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© 2003 Cisco Systems, Inc. All rights reserved.
Why Disruption is So Powerful

Predictive and Pragmatic
Can determine if (and when) a market is ripe for disruption

Enables firms to tap new growth markets
Low-end of existing markets (
over-served
customers)
Brand new markets (
non-consumers
)

Disruption is about business model innovation
Much harder for incumbents to change their business
models than adopt to new technology

Creates “double bottom line” impact
As disruptions improve, growth AND margins expand
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© 2003 Cisco Systems, Inc. All rights reserved.
Cisco – History of Disruption
“Leading Supplier of Enterprise Internetworking”

Late 1980s – Multi-Protocol Router enables LAN
internetworking to become Enterprise
Internetworking
New market disruption that empowers departmental users of
IT and eventually displaces interoffice mail and “sneaker
net”

1991 – Cisco Blue – low-end disruption of SNA
SNA over IP replaces dedicated SNA private line networks

1993-95 – Cisco acquires LAN switching
Cisco Fusion was Cisco’s strategy for hybridizing routing
and switching, capturing the growth potential of a low end
disruption
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© 2003 Cisco Systems, Inc. All rights reserved.
Cisco – History of Disruption (cont.)
“Worldwide leader in networking for the Internet”

Late 1990s – Ethernet+IP vs. ATM internetworking
Low cost, “good enough” Ethernet + IP disrupts ATM in the
battle for Enterprise D/V/V convergence

2003 – Cisco acquires Linksys
Captures growth of new market disruption (home
networking)

2006 – Cisco TelePresence
Integrated system that delivers “in person” experiences,
simply
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© 2003 Cisco Systems, Inc. All rights reserved.
Technology Center

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© 2003 Cisco Systems, Inc. All rights reserved.
Organization: who we are
Technology Groups
Access
Aggregation
Ethernet Access
Internet Routing
Internet Switching & Services
IOS Technologies
Network Edge Aggregation & Routing
Network Management
Optical
Storage
Voice
Wireless
Staff of :
Engineers
BizDev Mgr
Program Mgr
Chief Development Officer
Horizontal Business Functions
Finance - HR
Manufacturing
Sales - Marketing
Tech Center EMEA
Technology Center
Corporate Business

Development
Office of the President
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© 2003 Cisco Systems, Inc. All rights reserved.
Innovation @ Cisco : organizational view
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© 2003 Cisco Systems, Inc. All rights reserved.
Technology Center : Mission
Nascent
Tech/business

trends
Initiate
Incubate
Accelerate
Disruptive
Adjacent
markets
Adoption
Product enhancement

Idea generation

Idea portfolio

Idea Traction

Patents

Ideas becoming
Products

New businesses
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© 2003 Cisco Systems, Inc. All rights reserved.
Technology Center : Background

1997
1998
1999
2000
2001…
Partners
Engineering
Partners
Engineering
Global
Alliances
Global
Alliances
Technology
Center
Technology
Center

2006
Products
Partners
Standards
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© 2003 Cisco Systems, Inc. All rights reserved.
Growth/Innovation bets
Healthcare 2.0
Connected Life
Innovation Pipeline
Emergent Collaboration
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© 2003 Cisco Systems, Inc. All rights reserved.
Emergent Collaboration
http://www.secondlife.com
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© 2003 Cisco Systems, Inc. All rights reserved.
Emergent Collaboration - Enterprise focus
An Enterprise focused immersive
environment, using network
intelligence to simplify all forms
of communications and enhance
collaboration.
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© 2003 Cisco Systems, Inc. All rights reserved.
Healthcare : partnership platform
Devices
People
Nurse@Home
Telehealth
Systems
Med 2.0
ACCESS, Network PACS
MDC
Internet
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© 2003 Cisco Systems, Inc. All rights reserved.
Wireless: MuniMesh
Point-to-
Point
Bridging
Point-to-
Multipoint
Bridging
Wireless Mesh
Networking
Outdoor
Wi-Fi
Extension
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© 2003 Cisco Systems, Inc. All rights reserved.
Sensor Network today

Current situation:
Sensor / sensor gateway
Connected to PC/patch panel over serial/RS 232
PC is collocated with GW
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© 2003 Cisco Systems, Inc. All rights reserved.
Internet
Sensor Network tomorrow
sensor
sensor
sensor
sensor
Gateway
Gateway
Gateway
Gateway
Sensor
Network
Mesh
Network
Controller
Controller
Sensor
Application
Controller
Corp
Network
Mission
Application
sensor
sensor
Management
Networking
sensing
Sensor
Router
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© 2003 Cisco Systems, Inc. All rights reserved.
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© 2003 Cisco Systems, Inc. All rights reserved.
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© 2003 Cisco Systems, Inc. All rights reserved.