Launchpad-Overview-20131x - V12 Group

healthyapricotMechanics

Nov 5, 2013 (3 years and 10 months ago)

92 views

Launchpad

Marketing Automation Platform

Where data meets marketing automation

© 2013 V12 Group. All rights reserved

Launchpad Marketing Automation

Where data meets marketing automation. A unique
SaaS
-
based, cloud
-
hosted
technology portal makes it push
-
button easy to streamline the marketing process,
manage and execute multi
-
channel campaigns, and gain a complete view of all your
customer messaging and interactions as a result
.





Automated email marketing



Display advertising



Social media marketing



Mobile marketing



Direct mail lists



Data analytics



Data lookup



Data enhancement



Reporting



Data visualization




© 2013 V12 Group. All rights reserved

2

Our Technology

V
12

Group

is

committed

to

providing

the

most

reliable

and

available

platform

in

the

industry
.

Our

solution

is

divided

into

specialized

services

that

scale

independently,

resulting

in

two

geographically
-
disparate

data

centers
.

These

co
-
located

data

centers

offer

multiple

SAS

70

Type

II

compliant

features
.


V
12

Group

has

state
-
of
-
the
-
art

infrastructure

that

concentrates

on

five

areas

of

excellence
:



Security



our

data

resides

in

the

cloud

in

an

SSA
16

Type

II

environment

and

includes

some

of

the

most

sophisticated

security

measures

available

in

the

marketplace

today
;


Reliability



our

server

infrastructure

has

built

in

replication

to

guarantee

uptime

to

near

24

/

7

reliability
;


Scalability



within

hours,

we

can

add

new

equipment

to

our

environment

and

have

a

limitless

capacity

to

grow
;


Speed



we

take

proud

in

the

lightning

fast

speed

of

our

equipment

and

services

and

continuously

strive

to

improve

our

performance

on

a

daily

basis
;


Accessibility



we

constantly

monitor

our

equipment

and

services

with

both

live

people

and

software

to

ensure

that

our

customers

can

access

our

products

and

services
.

















© 2013 V12 Group. All rights reserved

3

Launchpad: Email Marketing

Automated email marketing platform that leverages V12 Group’s data warehouse of 3.4
billion records to help you create and deliver one
-
to
-
one, real
-
time messages
.


















79 million unique subscriber email database


Acquisition, and CRM data capabilities


260+ selects to improve targeting including
geographics
, demographics, specific lifestyle,
interests (dog lover, sports fan), and more


Reporting feature to show who reads, clicks, and
forwards your email


Social media integration with Facebook, Twitter,
LinkedIn,
Pinterest

and more


Flexibility to add your logo, company colors, etc.


Automatic spam checker to ensure inbox delivery


Seed list input and suppression options


Forward to a friend and social share features

© 2013 V12 Group. All rights reserved

4

Launchpad: Display Advertising

Launch, coordinate, measure and evaluate your online display advertising campaigns. In
one integrated platform, our industry
-
leading Display Advertising Application brings
together everything you need for a successful campaign
:



Target 83 million domestic
cookies


Over 330+ audience segments


Campaign
management


Inventory optimization


Results measurement
















© 2013 V12 Group. All rights reserved

5

Launchpad: Social Media

Manage
posts and integrated campaigns; it digs deep to deliver your entire social data
picture and integrate social media across your entire marketing organization
:


At
-
a
-
glance access to critical
stats and performance ratios


Tracking conversions from the top
of the sales funnel on down


Advanced automation tools to
feed the content beast


One
-
stop creation and tracking of
social ad campaigns

© 2013 V12 Group. All rights reserved

6

Launchpad: Mobile Marketing

Our mobile marketing application puts the power of mobile marketing in the palm of your
hand.



Cross
-
channel


One
-
stop access to
SMS, MMS, IVR, QR codes, even
social


Powerful campaign creation


Create any campaign type in seconds
with easy
-
to
-
use templates


Simplified subscriber management


Manage and segment lists for
personalized engagement


Robust reporting & analytics


Knowledge is power with real
-
time
reporting


Short codes and compliance


Manage multiple short codes from a
single account


© 2013 V12 Group. All rights reserved

7

Launchpad: Direct Mail Lists

Direct Mail Lists from V12 Group combine the power of postal with the economy of email,
giving you a proprietary list selection tool to identify new prospects via a single interface.
Run queries, view counts and output lists with confidence, knowing you’re backed by the
V12 Group data warehouse of 3.4 billion records
:



Consumer



Over 200+ million consumers


Automotive


150 million+ total vehicle records


Business



40+ million records


Personality



Psychological and demographic traits combined into 16 segments


Targeting



260+ selects to improve targeting


© 2013 V12 Group. All rights reserved

8

Launchpad: Data Analytics

From

vehicle

ownership

to

charitable

giving,

marital

status

to

buying

interests,

our

advanced

analytics

and

marketing

intelligence

offer

a

descriptive

snapshot

of

your

database

as

it

is

today
.

This

provides

two

huge

advantages
:

valuable

intel

on

current

customers

and

the

parameters

for

finding

highly

receptive

new

ones
.



Find
hidden data patterns, and score and segment your data


Identify
the most descriptive traits and segments of your ideal customer


Understand
behaviors, target unique segments, and determine the mix of products or services that are most
effectively marketed together


Determine
what lifestyle levers impact value in a particular segment of your customer database


Build
application
-
specific models, identify and prioritize prospects, identify gaps, even reactivate dormant
customers





© 2013 V12 Group. All rights reserved

9

Launchpad: Data Enhancement

Data Enhancement offers 24/7 access to tools formerly available only to the pros:



Email and phone append


Considering a B2B or consumer telemarketing or email campaign? Give us a match
point like a postal address and we’ll hunt down a phone number or deliverable email address and return a
permission
-
based list with the highest possible match rates.



Email and phone reverse append


Only have a phone number or email address? Reverse the process and
enrich your B2B or consumer data with appends like a postal address, job title, SIC code and more.



Firmagraphics



B2B marketers, rejoice! In just minutes, you can add contact names, titles, SIC codes, primary
industry, phone, fax, sales volume, # of employees and more. Unlike lesser data providers, V12 Group can match
on just about any select.



Demographics



A full suite of demographic components complete your customer picture by matching your file
against 260+ elements including martial status, interests, home ownership and income.



© 2013 V12 Group. All rights reserved

10

Launchpad: Report Center

Launchpad’s report center tracks and measures all key activities in the platform enabling
you to easily view results in real
-
time:



See how your campaigns are
performing


View email opens and click
-
through to
mobile messages received, get a
clear picture of the performance of
each campaign


Test and optimize your campaigns
with A/B testing


Compare your social media activity
and your presence to that of your
competition


Use the results to set goals for
improvement


Measure your return on investment


Much more


© 2013 V12 Group. All rights reserved

11

Launchpad: Data Visualization

V12 Group’s interactive Data Visualization dashboards make it easy to see what works, what doesn’t,
and more importantly why and why not. From cost per lead to competitive intelligence, measuring
results to calculating risk, a smartly designed custom dashboard can make you a skilled
trend spotter
.
It also takes the headaches out of analyzing customer needs, market conditions or other key
performance indicators (KPI) including performance analysis, category analysis, competitive
intelligence, segmentation analysis and much more
.

© 2013 V12 Group. All rights reserved

12

Technology Partners

Launchpad works closely with leading technology companies to provide our customers
with resources to meet any of their business needs.


© 2013 V12 Group. All rights reserved

13

Affiliates & Organizations

Forrester is a global research and advisory firm serving the marketing
automation industry
.



Winterberry
Group is a consulting firm that works with advertising,
marketing, and information organizations to grow value.




Inc. 500/5000
names V12 Group the fastest growing marketing
company in the markets it serves.



DMA
is the world’s largest association dedicated to advancing and
protecting responsible data
-
driven marketing.



The
IAB educates marketers, agencies, and media companies about the
value of interactive advertising.

© 2013 V12 Group. All rights reserved

14