‘The Ultimate Resource For All Things Toronto’

gunpanicyInternet and Web Development

Jun 26, 2012 (5 years and 3 months ago)

288 views


Toronto.com is the number one online destination
source for advice on

Where to Go’ and ‘What to Do’
in Toronto

Authoritative Toronto source for entertainment
content and listings

Restaurants

Bars & Clubs

Movies

Attractions

Events

Hotels

Shopping

City Guides

Strong and trusted brand in business for 10+ years

Part of Torstar Digital (thestar.com, wheels.ca)
Toronto.com
‘The Ultimate Resource For All Things Toronto’
Traffic and Demographics
‘Our Users Enjoy the Best Our City has to Offer’

Toronto.com owns the GTA
1

7.2MM page views per month

929K unique visitors per month

72% GTA audience composition

Toronto.com visitors are highly
engaged

7.8 page views per unique visitor
1

3.5 minutes per site visit
2

Our users live active,
entertainment lifestyles
2

57% within the 25
-
49 age cohort

52% female vs. 48% male

63% HHI >$60K
1
Omniture

Jan ‘09;
2
comScore
-
Nov 2008
comScore Dec. 2008
-
Ontario
Toronto.com’s Market Strength

Toronto.com reaches
over 3x
the number of unique visitors
versus the competition
UV’s
2009 Marketing & Promotion Plans
‘We Dominate on Google’

Number
one in Google for
key
Toronto based
entertainment searches

Robust spend in SEM planned for 2009 to support
targeted key word searches

Prominent in Yahoo! & MSN searches
Online Search
Print
Event
Sponsorships
Social Media
Online
Advertising

Toronto
Star

Eye Weekly

Community newspapers

Content syndication with Metro and The Varsity

Facebook

MySpace

Winterlicious

Summerlicious

LG Fashion Week

Hot Docs Film Festival

Luminato

Thestar.com

Wheels.ca

Olive Media Network

One
-
of
-
a
-
Kind Show

TIFF

Beaches Int. Jazz Festival

Taste of the Danforth

Twitter

YouTube

Parentcentral.ca

Yourhome.ca

Healthzone.ca
Source:
1
Omniture 2008 Avg
.
2
Improving Ad Performance Online, OPA, Aug 2008
Category Targeting
‘Optimize your spend’
Category
Page
Views
(per month)
1
Restaurants
558K
Movies
458K
Shopping
314K
Attractions
270K
Bars
& Clubs
267K
Events
120K
Hotels
115K

Select
a category and target directly to
your customers

Improve your web exposure locally

Toronto.com receives the highest natural
ranking in Google across all key Toronto
categories

Integrate and focus your brand message

Sponsorship on branded content sites are
36% more effective than on portals
2
Listing & Microsite
‘Promote and highlight your business in your category of choice’

Premium listing separates yourself from
competitors in search results

Logo

Title & Business Information

Contact & information tools

Personalized microsite promotes your business

Contact information (phone, email, website, map)

Post special offers

Deliver an advertiser message

Photo gallery

Post your menu

Reservation links

Improve your visibility in Google
-
Microsites are SEO optimized so your business will
showcase naturally in Google organic search
Rank Words
‘Guaranteed top placement in relevant search results’
1.
Select & purchase search terms
relevant to your business
2.
Receive premier placement in search
results

Improve your ROI

Higher Click Through Rate (CTR)

Standout from the competition
Featured Advertiser
‘Feature your brand on our highly visited homepage & section pages’

Promote your business on our section
pages and stand out in your category

Feature your business alongside
editorial content on the site

Engage users with fresh offers from
your business

Maximum exposure and brand
awareness

Provides measurable results

Strongly deliver a message through
graphics and text
Sponsored Article
‘Integrate your message with our premier content’

Featured advertorial messaging in your
category of choice

Excellent placement where you are sure to be
noticed

Look and feel of editorial feature

Maximum exposure and brand awareness

Link directly to your sponsored advertorial

Position on the 3
rd
& 4
th
tab
*$300/advertorial writing service (optional)
**Max 4 businesses per advertorial position
Display Advertising Opportunities
‘Prominent visibility, target your audience, and measure results’
Superbutton
(237x90)
Leaderboard
(728x90)
Big box
(300x250)
Skyscraper
(160x600)
Tile Ads
(120x90)
Newsletters & Dedicated Email Blast
‘Segment & reach users in a targeted content area’

Targeted newsletters emailed to toronto.com
users who have chosen to receive them.

Place a targeted advertisement at users interested
in events, restaurants, & bars/clubs

Weekly Newsletters
1

The Weekender
(Events

30,000+ subscribers)

Nightlife
(Bars & Clubs

27,600+ subscribers)

Dining Out
(Restaurants

24,800+ subscribers)

Monthly Dedicated Email Blast
1

(Advertorial

16,800+ subscribers)
Sources:
1
Omniture
-
Dec 2008
.
Contests
‘Engage users and drive brand awareness’

Online contests designed, hosted and
maintained by toronto.com

Build a database of email subscribers

Prominent homepage placement throughout
toronto.com & newsletters (pending availability)

Measurable results
Seasonal Guides
‘Specialized content highlighting Toronto’s top events’

Position your business alongside seasonal editorial content highly
-
visited by our users

Higher user engagement, high traffic, premium exposure
activities
Seasonal
Guide
Dates
2009
Page Views
(Forecasts)
Winterlicious
Dec 17
th
-
Feb 11
th
3MM+
Valentine’s Day
Jan 8
th
-
Feb 15
th
300,000
March Break
Feb 9
th
-
Mar 20
th
220,000
Summer Festival
May 14
th
-
Aug
30
th
350,000
Patio
May 14
th
-
Sept 30
th
320,000
Summerlicious
Jun
1
st
-
Jul15th
2MM+
Pride
Jun 1
st
-
Jun 28
th
40,000
TIFF
Jul
14
th
-
Sept 19
th
1
50,000
Festive
Guide
Nov 1
st
-
Dec 31
st
250,000
Halloween
Guide
Oct 1
st
-
Oct
31
st
90,000
New Year’s Guide
Dec 1
st
-
Dec 31
st
200,000
Additional Local Opportunities
‘Broaden your reach and explore new opportunities in 2009’

Thestar.com is an award
-
winning news, information and
entertainment site that attracts visitors who are affluent,
educated, and influential
decision
-
markers

The ultimate resource for Toronto parents with information
on what to do with their families, along with local listings &
information

Yourhome.ca is the ultimate guide to home ownership in
Toronto, including décor and renovation trips and trends, local
listings, and finding tradespeople to help out with work around
the house

HealthZone.ca is the ultimate guide to health services &
information for busy Boomers and parents

Wheels.ca is Canada’s most comprehensive premium
automotive shopping resource. Visitors can read opinions from
renowned automotive columnists, configure a new vehicle or
search local car dealer profiles and event listings to find out
where to buy their next vehicle