Technical Web Analyst. Job description.

gunpanicyInternet and Web Development

Jun 26, 2012 (5 years and 3 months ago)

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Technical
Web Analyst.

Job description
.


























































© 2012

Fresh Egg Limited


2





CONTENTS



1.

Reporting to

3

2.

Summary

3

3.

Main responsibilities

3

4.

Key skills and experience

4




















© 2012

Fresh Egg Limited


3


This job description sets out the scope of the role
of
Technical Web

Analyst

at Fresh Egg, together
with the main duties of the post at the date when it was completed. It does not include or define all
tasks which the post holder may be expected to carry o
ut. Duties may vary from time to time without
changing the nature of the post or the level of responsibility. The post holder may also be required to
carry out any other duties as required by their line manager
.


1.

Reporting to

Head of Insight
.


2.

Summary

This

role

will be responsible for advanced implementations of Google Analytics, along with
auditing and troubleshooting existing configurations. The role will also involve technical
improvements to
Fresh Egg

tracking and analysis processes, liaising with clien
ts directly on
technical analytics projects and providing ongoing technical management of analytics accounts.


3.

Main

responsibilities

Project planning

o

Identifying client objectives and
mapping
suitable
analytics
solutions
,
ensuring that
all required
performance data can be reliably tracked and reported. This may involve
proposing technical solutions outside of pure analytics, e.g. working with social
media or paid search platform APIs

o

Leading
the
technical
aspects of analytics projects, ensuring an in
tegrated approach
with other service teams

R
eport
ing

o

Producing technical audit reports for corrective or advanced GA implementation
work

o

Writing up code change files for implementation work

o

Providing technical assistance to data analysts to produce
marketi
ng dashboard
s

via
Excel and various APIs (e.g. Google Analytics)

o

Performing ad
-
hoc analytics
consultancies for clients

and documenting the work

Client focus

o

Delivering
analytics audit reports
to clients and presenting findings in

person or via
conference c
alls

o

Representing
the Fresh Egg

Insight team in client meetings and pitch presentations
,
providing technical

analytics

input

o

Assisting in educating clients on the importance of online measurement &
providing
best practice guidance for technical aspects of
analytics

o

Providing training to clients ranging from product training for marketing teams to
implementation training for technical teams

Analytical and technical

o

Providing consultancy on campaign tagging and additional on
-
site tracking

o

Working with client

or 3
rd

party technical team
s

for analytics implementation work







© 2012

Fresh Egg Limited


4


o

Spotting potential to implement innovative new methodologies and improve
analytical
processes

o

Using available data sources to deep dive and troubleshoot
tracking and
measurement issues

o

Utilising and developing internal tools for debugging, data collection, reporting, etc.


Communication

o

Working closely with the commercial
and delivery
team
s

to identify and explore
opportunities
for advanced or corrective analytics work

o

Collaborating with

the design,
development
and SEO
teams for
multi
-
disciplined
project work

o

Collaborating with the search and social teams to
troubleshoot and
enhance client
reporting and performance measurement
through robust analytics implementation
s



4.

Key skills and
experience



Excellent working knowledge of JavaScript, browser technology, cookie behaviour and
server
-
side programming (ASP.NET (Visual Basic or C#), ASP, PHP (desirable but not essential)
and SQL)



Experience of working with analytical software (e.g. Googl
e Analytics), data
storage and
processing and advanced Excel

(VBA)



Understanding of (or passion to learn about) the technical aspects of web analytics, SEO &
conversion optimisation



Experience of gathering and understanding technical client requirements

an
d designing
suitable technical solutions



Experience of working with tag management systems (e.g. DC Storm, Tagman, QuBit)
(desirable but not essential)



Experience of building desktop or browser based tools/applications (desirable but not
essential)


5.

Key
behaviours



Enthusiastic and self
-
motivated, with the ability to lead technical projects proactively



Ability to relay technical knowledge to internal and external stakeholders with various levels
of technical knowledge and at all levels of seniority



Credibl
e and articulate, with excellent communication and interpersonal skills both client
facing and internally



Ability and eagerness to pass on knowledge to other team members



Ability to define and develop improved working practices



Innovative and creative,
w
ith a logical and methodical approach to problem solving



M
eticulous attention to detail
,

with
a
n

overall passion
for continual improvement