Game-Changing Trends How the airport revenue world will ...

gunpanicyInternet and Web Development

Jun 26, 2012 (4 years and 11 months ago)

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Game-Changing Trends
How the airport revenue world
will thrive in 2011 and beyond
2011 ARN Conference
Social Trends:
Behaviors and attitudes
in key realms of our lives
including family, community,
health, finance, work and leisure.
Trend 1
Personalized Creativity
Trend 2
Transparency
Trend 3
More Mobile
Gate Guru
Trend 4
Meaningful Experiences
2008
2010
2008
2010
Trend 5
Life Helpers
& Micro Segmentation
Personalized Creativity
Transparency
More Mobile
Meaningful Experiences
Life Helpers / Micro Segmentation
Trends into Action
1.Think about how you can offer an even more
personalized product, service or experience.
2.Make transparency your friend: Post on social
network sites and join in the conversation.
3.Google yourself: Know who is talking about you
…and answer them.
4.Raise your game.
5.Let visitors know how buying from you benefits the
community/environment.
6.Think Mobile: Gate Guru, Google Maps
7.Search Engine Optimization (SEO)
8.Don’t just sell products and experiences.
Sell meaningful products and experiences.
9.Market to health, safety, learning, togetherness,
friends/family.
10.Create experiences that invite
participation/togetherness.
11.Help make life easier for your captive audience.
12.Sell simplicity, ease-of-use, friendliness, streamline.
13.Stay on top of trends.
The Real Game-Changers
How the airport revenue world
will thrive in 2011 and beyond
2011 ARN Conference