Challenge with Online Recruitment jobs.ac

gunpanicyInternet and Web Development

Jun 26, 2012 (5 years and 1 month ago)

254 views

Online recruitment is one of the most successful
mediums for attracting international academic
and research staff and has proven to:
B. Building your online recruitment strategy
Your website should sit at the heart of an effective online
recruitment strategy:
A. The benefits of online recruitment
1. Cost Savings

Online recruitment is up to 90% cheaper than
traditional press advertising
2. Speed

Online job adverts can be posted anytime,
anywhere and you can start to receive applications
from quality international staff immediately
3. Global Coverage

Reach a much wider candidate pool than print
advertising, provide global coverage 24 hours a day
and shorten the recruitment cycle time
4. Flexibility

Ability to react to new opportunities quickly and
more text space compared to print
5. Accountability

Greater control over the recruitment process and
easy to measure the return on investment such as
the number of applicants, most effective media etc
Your

Website
Own brand

or Natural

Web Traffic
Social Media

(e.g. Twitter,
Facebook)
Talent Pool
Recruitment

Blog
Job Boards
(e.g. jobs.ac.uk)
SEO or

Pay-Per-Click

(e.g. Google Ads)
Project Brief

Online recruitment campaign to
attract high-quality academic staff to
University of Nottingham’s international
campus in Ningbo, China
Solution

Developed an engaging and
informative recruitment microsite
incorporating video and a travel guide
to appeal to an international academic
audience

Jobseekers were directed to the site
via online advertising on
jobs.ac.uk
,
international advertising on specialist
academic sites and via
Google
Pay-Per-Click
Campaign Statistics

Campaign ran from 8 March
to 14 April 2010

27,746 unique visitors

94,578 page views;
an average
of 2,489 page views per day

Visitors by country
• United Kingdom – 29%
• China – 15%
• USA – 10%
• Australia – 4%

1189 applications received

46% of successful applicants hired
came via jobs.ac.uk
C.
Case-study: Recruiting 35+ international staff for the new campus in Ningbo, China.
www.academics-in-china.com
Meeting the Global Staffing

Challenge with Online Recruitment
jobs.ac.uk
can help your institution attract high-quality applicants worldwide
Please contact our team on
+44(0)24 7657 4140
or
global@jobs.ac.uk


Reduce costs

Improve the quality of candidates

R
educe the time-to-hire
for institutions.