The Ever-Changing World of Search Engine Optimization

gulliblesquishInternet and Web Development

Nov 18, 2013 (3 years and 8 months ago)

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Welcome to our Client
Training
Webinar!
Grab a pen and paper and let’s begin.
Presented by Marc Horne
Co
-
Founder of DailyDealBuilder.com
twitter.com/
marchorne
facebook.com/
marcdhorne
Outline

What is SEO and SEM

Benefits of SEO, Keyword Research & Selection

Content Creation & Syndication

On
-
Page & Off
-
page Optimization

Action Steps / Resources

Tips on Raising Conversion Rates

Upgrades
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
What is SEO?

Search engine optimization (
SEO
) is the process of affecting the
visibility of a website or a web page in a search engine's "natural"
or un
-
paid ("organic") search results.

In general, the earlier (or higher ranked on the search results
page), and more frequently a site appears in the search results list,
the more visitors it will receive from the search engine's users.

SEO may target different kinds of search, including image search,
local search, video search, academic search, news search, and
industry
-
specific vertical search engines.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
… in layman’s terms

When someone searches Google or another search engine, SEO
helps you show up in the search results…

Your goal is to be #1 (or at least on the first page) of Google for the
keywords that make perfect sense for your business. If you get
the 1
st
page of Google, you are likely to also have the 1
st
page on
Bing and Yahoo.

The higher up you are ranked in the search engines, the more
organic traffic your website will get.

It starts by choosing your keywords, and then doing activities to
help you rank for those keywords.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
… in layman’s terms

Get more site visitors, more exposure, more leads, and a larger
impact.

Basic knowledge of SEO will continue to be a helpful skill set for
you.

Don’t try to “game the system.”
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Benefits of SEO

Low Cost Results (In Comparison to Paid Traffic):
Organic listings are
free. When you are listed at the top of the search engines for your primary
keywords, you don’t need to pay for traffic. One of the primary benefits of SEO is
that it can deliver you consistent traffic. You don’t have to pay money for every
person who clicks on your
ad.
Unlike paid ads, your traffic will not drop to zero
when it stops. SEO gets rid of the need to have thousands of ads across the web.

Brand Credibility:
People trust Google’s search results.

Increase in Traffic and Exposure:
With Analytics and reporting tools, you’ll
see a clear increase in traffic. This is a definite way to maximize your business
efforts. SEO will give you results (not immediately but fairly quickly) and as soon as
you start your SEO efforts, traffic will increase at a steady rate.

The Results are Permanent:
Unlike advertisements the affects of SEO are
permanent. They don’t suddenly stop if you stop paying for them.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Keyword Research & Selection

Choose 5
-
10 primary keywords. Put yourself in your target
market’s shoes. What would they type in Google?

10
-
50 secondary keywords

Use long
-
tail and short tail keywords

The lower the search volume, the easier it will be to rank for the
keyword
.

Be sure to include your primary keywords on your webpage and
the content that you create
.

Map out the top results for your chosen keywords. Study what
they have done to get that top spot.

Let’s take a look at the Google Keyword Tool…
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Keyword Research & Selection
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Track Your Keyword
Progress
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Grow
Your Search
Traffic through Content

Search Engines want you to release regular, remarkable content.

Coming
up
with
content
ideas.

Types of content: Videos, images, articles, press releases, podcasts,
social bookmarking, info
-
graphics, blog posts…

Mediums
to use for submission

Tools
to make it easier

Share your voice. The internet makes sharing our stories as easy as
possible.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Create a Blog

Wordpress
or
Blogspot

Syndication of related industry news

Be sure to add images to your posts

Create engaging
content and after posting share that content on
your social media pages and twitter.

Find authority figures to do a guest posts on your site. Ideally,
have them share their guest post with their own audience.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Grow
Your
SEO through Contests
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com

Regularly hold engaging contests to grow your audience.
Have clear goals in mind. Subscribers? New Users? Sales?
Branding? Etc…

Use Software:
ContestBurner
, Wildfire Apps,
wizehive.com/contest/, www.myreviewroom.com/Contests

Know your target market’s desirable items and offer
incentives accordingly.

Organic & Paid Traffic to jumpstart campaign (Google,
Facebook, Twitter, Yahoo, etc.). Issue press releases and gain
as much exposure as possible.
Grow
Your
SEO through
Backlinks
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com

When high page ranked websites link back to you, it can raise
your search results. “.
edu
” and authority websites are your
best bet from which to receive
backlinks
.

Authority blogs

Guest posting.

Press Releases

Q & A Websites

Quora
, Yahoo Answers

Social Commenting: Blogs, Articles, Videos, Forums, etc.

Understand ‘share
-
ability’: opinionated, humor, insider info..
Guest Posting

Email the editor & include examples of what you’d like to post,
your credentials, and any links to your writing.

Add
“Create Blog Posts” on your calendar a month in advance.

Post your first article and video on your blog and a ‘welcome to
my blog’ post.

Be
sure to add images to your posts and tag / label them properly.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Actionable Steps

YouTube video

Video

Post “Who we are, what we do, who we cater to video to sharing
sites such as YouTube.com. Include primary keywords.

Add a title on
YouTube. This is easily the most important step in
optimizing
your
YouTube
listing for SEO. Years ago, marketers used an
old SEO strategy called “title stacking.” Basically, it’s the
practice of listing
your keywords twice in a title, with slight variations.
This works in
YouTube.

For example, you might choose a title like “Political Copywriting Marc
Horne Writes
Political Copy.”
This tactic still works in
YouTube. Title
stacking gets you double relevancy
in
YouTube.
When you combine this
keyword double play with the
filename
trick, you get better results.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Actionable Steps

YouTube video

Description Tricks: First things first. You’ll want to include a link to your
main website somewhere in the first line
of your description. The closer
to the front, the easier your link will be to find.
You must include the
entire
URL, including the “http://” to make your link
clickable.
In the
body of the description, you can use the same voice
-
over script that was
used to produce the video. If it is well written, the script should be
loaded with
relevant keywords.

Last, after your video has actually posted, you’ll want to go back and edit
your description
again. At the tail end of you description, paste
the
YouTube
video’s actual
URL.
The reason we do this is that
YouTube
is
constantly being scraped by aggregators and automated content sites.
These aggregators automatically post the content to their sites,
including
the
URLs.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Other Actionable Steps

Video

Post

Who
we are
, what
we do
, who
we cater to video to
the
video sharing
sites such as YouTube.com. Include your
primary keywords.

Article


Who
we are
, what
we do
, who
we cater
to, and when
you’re launching.”

Press Release

Use above content to begin drafting up your
press release.

Images

Ranking for image search plan
.

Publish your blog

Guest post on authority sites

Optimize your website to include your primary keywords.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Search Engine Optimization & Traffic

Use Virtual Assistants for additional lead gen and off page SEO.

Release
press releases every couple of
weeks (when applicable).

Contact
local news sources. Be newsworthy.

Record
videos
,
podcasts
,
articles, etc as often as possible.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Set Up Your
Content Syndication Calendar
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
No one does a better job of explaining advanced
SEO strategies than these folks…
http://www.quicksprout.com/the
-
advanced
-
guide
-
to
-
seo/
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Raising Conversion Rates

Focus on your
Optin
Conversion Rate

add additional incentives,
update copy, and specifically tell the user what to do and why to
do it.

Sales Conversion Rate

Amazon color, countdown timer update,
Carefully craft your headlines and offer copy. Use high quality
and engaging images, & or
video


Repeat successful campaigns: Set yourself up to run multiple
deals with a merchant you lock in. Study previous deal and
maximize effectiveness.

Check all copy on site, including offer emails. Stay congruent.

Use Humor and model what works,
but stand apart.
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
New Popup Subscribe Form
Increase
optin
conversion rates
The New Offer
Layout
…will increase
your sales conversion rates
Slick Side Bar Deals
New All
Offers Page
Input social media URL’s in settings
Have them linked on your footer…
Shipped /Downloadable Upgrade
These upgrades will increase your
optin
and sales conversion rates!

No action required on your end.

We’ll need to manually activate them on your site.

If you want all 4 of these upgrades, we have made it as easy and
cost
-
effective as possible by slashing prices.

Activate all 4, or any of them separately, by visiting
http://dailydealbuilder.com/plugins/
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com
Questions?
Presented by Marc Horne
Co
-
Founder of
DailyDealBuilder.com