next year or two!

guineanscarletElectronics - Devices

Nov 27, 2013 (3 years and 10 months ago)

89 views

The Advocate: RFID is crossing the chasm
now, and will get to mainstream over
next year or two!


Joe White, COO



What does it mean to “Cross the Chasm”?


Technology must be proven and no longer in
question


Early Adopters have achieved their vision
delivering clear ROI’s


Application must be well defined and products
fit their needs


Solution must be easy to integrate


Early Majority wants to enhance their existing
processes with the technology (different than
the Early Adopters who are often willing to
build the solution ground up)


Technology must be considered ‘industry
standard’




The

Early Market

The

Mainstream Market

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

The

Chasm

Where are we now?
-

Technology Adoption Lifecycle

The characteristics of market adoption

Now

Small Scale Pilots &
Migration to Gen 2



Metro



Hong Kong Airport



McCarran Airport



Purdue Pharmaceutical



Abercrombie & Fitch



Sam’s Club



Boeing



Airbus



Impinj







Gen 1



Gen 2

Expanded Rollouts &
Certain Apps move to
Mainstream



Metro



Sam’s Club



American Apparel



Boeing



Airbus



DISA



Wal
-
Mart Expansion


NASA Kennedy Space
Center



Falabella



Willis Lifestyles


………..









1
st

Generation
Technology



MIT Labs



Wal
-
mart



Gillette



P&G



Alien



Matrics






Class 3
-

BAP

Gen 3

In fact the list of adopters is long……

Manufacturing

Supply

Chain

Energy/

Utilities

Food / Cold

Chain

Asset

Management


American Apparel


Falabella


Jones Apparel Group


Kimberly
-
Clark


Liverpool


New Balance


Staples


Walgreens


Wills Lifestyle


Aker Yards


Alameda County


AMT


Montreal Transit
Authority


ATI


Wah Chang


Canadian Rail


Correos


Cost Plus World Market


Crown


FEMA


Howard County, MD


Kimberly Clark


Kraft


Madison Abstract


San Bernardino Cty, CA


Shoppers Drug Mart


Sun Microsystems


SVG


U.S. Courts


Dole


Hawaii Dept. of
Agriculture


Ingersoll Rand


Kroger


Dow Corning


Endwave


Handleman Company


Mitsubishi Electric


Volkswagen


Daimler Trucks


Dairy Farmers of
America


Exel


H & M Bay Inc.


IGPS


KPN


Lexar


Megatrux Inc.


Raytheon


UPS


Van Ness


YCH


Yodabashi


Top 3 Financial Services Co.


Top 5 Financial Service Co.


Top 5 Healthcare Services
Co.


Aker Yards


Duferco


Qatar Gas


Sempra Energy


Tejas Tubular


Tenaris


Vale Inco


Boeing


British Airports
Authority


Hong Kong International
Airport


Lufthansa


McCarran International
Airport

Retail

Aviation /

Baggage
Tracking

IT Asset
Management

The

Early Market

The

Mainstream Market

Innovators

Early Adopters

Early Majority

Late Majority

Laggards

The

Chasm

Where are we now?
-

Technology Adoption Lifecycle

The characteristics of market adoption

Now

Gen 1



Gen 2

Applications will
cross one at a time!



Asset Tracking



Retail Item Level


Fashion



Asset Tracking



Supply Chain



Cold Chain/
Perishables



Aviation MRO &
Baggage Handling


What will be first???









Class 3
-

BAP

Gen 3

The Signs of Broad Industry Adoption


RFID Technology is going away in favor of RFID Solutions/ Applications


How far does the tag read?


How many Tags per second?


Does Gen 2 work?


Stand alone technology is going away in favor of RFID embedded


Introduction of Gen 2 silicon (Stable standard!)


Generic RFID Readers are being replaced with Application Specific form factors


‘fixed readers’ vs. forklift, in
-
store retail, POS, warehouse, etc


Clear ROI in focused applications


RFID Item Level in Retail Fashion (Apparel, Footwear, and Jewelry)


Asset Tracking (IT, Oil & Gas, Reusable Containers, etc)


Closed loop systems


IT driven RFID initiatives to validate technology is moving to Store Operations
driven and implementations based upon business value.


Customers are planning chain wide rollouts!!!!!


“The Advocate: RFID is crossing the chasm now, and
will get to mainstream over next year or two!”

Retail

Asset Management

Here and Now

2009 and Beyond

Aggressive Growth in
Defined Markets

Transp.

& Logist.

Govt.

Manuf.

Retail Item Level Visibility

Supply Chain Management

Cold Chain
-

Perishables

Aviation/Baggage Tracking

Leading Markets/Apps

Questions