Apama

guineanscarletElectronics - Devices

Nov 27, 2013 (3 years and 7 months ago)

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Vice President & General Manager

Apama Products

Mark Palmer

Progress Software and BGN Pioneers Retail
Automation With World’s First
“Live”

Item
-
Level RFID
Deployment in an SOA Environment

© 2006 Progress Software Corporation

2

The Role of the Progress Family of Products


OpenEdge:

Rapid time to market for business
applications


Apama
: Real
-
time automation and inventory
visibility


Sonic
: SOA
-
based connectivity for the
distributed enterprise


EasyAsk:
Turning browsers into buyers

Chief Information Officer

BGN (The Netherlands)

Jan Vink

Progress Software and BGN Pioneers Retail
Automation With World’s First
“Live”

Item
-
Level RFID
Deployment in an SOA Environment

Selexyz Dutch Bookstore

© 2006 Progress Software Corporation

4

Selexyz largest bookseller in Holland

© 2006 Progress Software Corporation

5

Company Overview BGN


#1 Bookseller in NL (18% market share)


#2 Dutch internet bookseller


16 Large consumer stores, 26 campus stores


3 Customer target groups:


Consumers


60%


Businesses


10%


Students



30%


Annual sales: > $ 220 million (2005)


Net profit: $ 4.3 million (2005)


750 employees


Shareholders: publisher, 2 VC’s, and

the management


Our oldest store dated 1753


© 2006 Progress Software Corporation

6

A Short History


1998: Perfect year, shareholders decide to divest



Consultant advised to invest in ‘one group’ philosophy



Investments in:


New software application


Central distribution warehouse


Remodeling two stores



2000: Almost bankrupt



2001 March:


No investments allowed


Focus on cash flow


Sells off bleeder


New management with retail knowledge



2002
-
2004: Results improve (negative wk)


Reduction employees: 35%



2005: Best year in history (T2G)


© 2006 Progress Software Corporation

7

To Manage Information in Real Time


Customer Satisfaction


Increase Supply Chain Accuracy


Link product
-

customer
-

internet


Information improvement for customer


Natural language, self
-
service

capabilities


Inventory


Stock reliability


Tighten store, supplier and corporate inventory information…


Leadership


Central infrastructure is ready for new business process
improvements


Real
-
time management information

© 2006 Progress Software Corporation

8

BGN

Legacy

Systems

Changing Application Environment

Change:

Natural


Search

Processing

Change:

Event

Stream

Processing

Change:

Transactional

Processing


Change:

Open

Database

Processing

Accidental

Architecture

© 2006 Progress Software Corporation

9

BGN

Legacy

Systems

Changing Application Environment

Progress

EasyAsk

Progress

Apama

Progress

Sonic ESB

Progress

Open Edge

10x

© 2006 Progress Software Corporation

10

BGN

Legacy

Systems

Changing Application Environment

Progress

EasyAsk

Progress

Apama

Progress

Sonic ESB

Progress

Open Edge

10x

Service Oriented

Architecture

© 2006 Progress Software Corporation

11

Stock

Internet

Brick & click

Redesign & integration

Customers

Individual marketing

Self service

Participation

Radio Frequency Identification

Extend the Business Case

© 2006 Progress Software Corporation

12

Why RFID?


Every single copy a unique identification


By using kiosks customer knows in
-
stock position
and location of book


Exact location in each store always known


Exact in
-
stock position near real time


Very fast and simple receiving process


Returns are send to the correct supplier


Semi automated replenishment process


Reduce out
-
of
-
stock


Real time customer order process


© 2006 Progress Software Corporation

13

Challenges We Faced Before We Started


All parties inclusive our own staff were
skeptical


Market claimed it could not be done


Finding the correct

partners


We wanted to be fast


Privacy sentiments


Price of tags


HF or UHF

© 2006 Progress Software Corporation

14

Just Go for It


We attended the ‘RFiD now!’ conference in NL,Oct05


We were amazed that nobody jumped at it (opportunities)


Books are simple, average price is high (justification)


We outsourced distribution to one party: CB


Sheer luck brought us CaptureTech


Salesmanship made Progress join in


UHF Gen2 came to the market on time


We did not look at obstructions but oversimplified on purpose

© 2006 Progress Software Corporation

15

Barcoding vs. Tagging

Existing Situation:


Barcode is not unique


Uncertain stock level


Operational focused

New Situation:


Tag
-
ID is unique


Reliable stock


Link with CRM
-
system

Partnership between CB and BGN

© 2006 Progress Software Corporation

16

CB
shipment of
the goods

Shipping
note with
RFID article
identification
will be sent
electronically
to receiver

Shipment

Store
Receipt
Check


Received
goods will be
matched
through RFID
with the ASN

Receiving

CB
produces
order

RFID Tag is
printed and
linked to a
book + check
of the tag

Order

Exit check

RFID tag
can be
used to
extend or
replace
EAS

Security

Check
-
Out

Through RFID
tag, product and
price details will
be made
available for the
POS. Tag killed
at POS

Check
-
Out

Stocking
Store
Shelves

Through
shelf plan
and RFID
check the
employee
knows where
to place a
book. Special
order pickup
notice sent
to customer

Stock

Centraal Boekhuis

Customer
Search &
Notification

Customer
special orders
are tagged and
held until
pickup.
Customer kiosks
power RFID
inventory search
and location

Locate

selexyz

Integrating Supply Chain into Retail

© 2006 Progress Software Corporation

17

Store Receipt Check

© 2006 Progress Software Corporation

18

Apama: Benefits in the Event Driven Process


Apama transforms event signals

(RFID receipts) into real
-
time business
updates and opportunities


Decreases manual error and labor savings
in unpacking and sorting


Directs ‘Special Order’ books to a holding
shelf


Identifies and addresses reconciliation
errors immediately, for example:


Post
-
dated orders: when actual activity
has been lost or no longer reconcilable


Receipts, overages, shortages reported
or tracked within central application


Invoice matching with quoted costs and
settlement


© 2006 Progress Software Corporation

19

Stocking Store Shelves

© 2006 Progress Software Corporation

20

Customer Search and Notification

© 2006 Progress Software Corporation

21

Progress
®

EasyAsk Search & Merchandising


Natural Language Search Engine


Text Search Engine


Guided Search & Refinement
Navigation Engine


Advanced Merchandising &
Marketing Manager


Federated Search &
Question/Answer


Ultra High
-
Speed Data Store

© 2006 Progress Software Corporation

22

Relevant Results


Refinement

Multiple Search

Techniques

(title, author, keywords, ID)


Advanced

Merchandising


Progress
®

EasyAsk User Interface Experience

Generated with EasyAsk Natural Language Query

© 2006 Progress Software Corporation

23

Centraal Boekhuis

Books

Tagged &
Packaged

Info

OpenEdge

“Nobis”

Back Office
Application

OpenEdge

RFID Services

EasyAsk

Natural

Language

Search

ASN

Processing

Sonic Enterprise Service Bus

OpenEdge

“Atlas”

Stock Tracking

CaptureTech

RFID Gate

BGN Central

Customer

Self
-
Service

Kiosk

WebSpeed

Customer
Info Portal

Shop Staff

Inventory Access

Apama ESP

ASN

Reconciliation

selexyz store

Advanced Shipping Notice
Issued

RFID

Tunnel

at store

Customer Orders

Await Pickup

Store Shelves

Cash Register

Books

Shipped

to Store

Sonic Enterprise Service Bus

© 2006 Progress Software Corporation

24

Pitfalls

1.
It solves all your existing IT problems

2.
Expectations to high

3.
It’s a technological trick

4.
It will automatically change

5.
RFID solves your BP black holes

6.
Smart shelving is the only RFID solution

© 2006 Progress Software Corporation

25

Changing How BGN Does Business


Ad
-
Hoc Customer Self
-
Service


Customers need the help of employees for
advice and guidance



Ad
-
Hoc Special Order Processing


Special order shipments not identified


shipped with general inventory


Special order handling is ad
-
hoc and error
-
prone



Inventory Identification is Estimated


Individual books not identified


Identification is by number of books shipped,
validated only by random test



Estimated Inventory Management


Books unpacked by hand


2,000 books a day makes shipment validation
impossible


Shipment errors are hard to detect


Accurate Self
-
Service


Selexyz shoppers have real
-
time insight into the
availability of a book


RFID tags will help customers and staff find
individual books more easily



Automated Special Order Processing


Special customer orders and general inventory
receipts handled automatically


Eliminates labor intensive ad
-
hoc process &
improves shopper experience



Inventory Identification at the Book Level


Books are tagged and tracked at the individual level


Random tests eliminated



Automated, Accurate Inventory Management


Shipment from Centraal Boekhuis handled
automatically


Errors handled immediately

The Old Way

The New Way

© 2006 Progress Software Corporation

26

Partners Involved

1.
Centraal Boekhuis



2.
Progress Software



3.
CaptureTech



4.
BGN

© 2006 Progress Software Corporation

27

Results for Now


We opened the first smart store end of April


2nd smart store to be opened beginning of
October


We processed 40,000 books in a few hours


Kiosk gives exact information on availability
and location of titles


If not on
-
stock: Order at kiosks


Daily check on item level the receipt of books


We scan the stock (manually) weekly


Daily shrinkage is traced on item level


Special orders (9% of business) are identified
before they go to the shelf

© 2006 Progress Software Corporation

28

Achievements


We will implement RFID throughout
BGN in 2007


Reliability stock from < 60% to > 96%


Additional sales growth: + 12%

(order possibility)


PR worldwide: Est. > $ 600.000


Improved intake process: 100%
checked (< 10 min)


Daily shrinkage is reduced by 60%


Costs are visible: Better ABC

© 2006 Progress Software Corporation

29

Next RFID Project: selexyz dominicaner


Historical Building


Traditional Product


Innovative Technology


Results 2006:


Two ‘SmartStores’ launched (incl. security)


New ‘selexyz’ brand introduced


April in Almere


October in Maastricht


Fully automated


Every book in store will be tagged (100k)

© 2006 Progress Software Corporation

30

2007 selexyz Plan


16 consumer stores upgrades to smart stores


80% of total stock tagged (> 2 million books)


Retail store processes RFID
-
covered (incl.
anti
-
theft)


Brick and click concept activated


Full natural search engine capability


Automated stock replenishment fast movers


Pilot: Loyal customer program based on RFID


Concept: Develop smart displays

Senior Director

EasyAsk Products

Lisle Holgate

Progress Software and BGN Pioneers Retail
Automation With World’s First
“Live”

Item
-
Level RFID
Deployment in an SOA Environment

© 2006 Progress Software Corporation

32

The Role of the Progress Family of Products


OpenEdge:

Rapid time to market for business
applications


Apama
: Real
-
time automation and inventory
visibility


Sonic
: SOA
-
based connectivity for the
distributed enterprise


EasyAsk:
Turning browsers into buyers

© 2006 Progress Software Corporation

33