F E A T U R E S - Arrow ECS

greydullNetworking and Communications

Oct 30, 2013 (4 years and 10 days ago)

69 views

AT
-
AR440

The Product

Physical Characteristics




1 x ADSL Annex A port



5 x 10/100 LAN ports (DMZ)



1 x PIC bay



1 x console/async



Automatic WAN back
-
up



Integrated hardware encryption



Dying gasp


Physical Characteristics

PIC Bay

1 x ADSL

5 x LAN

{

1 x ASYN

Key Software Features




Full routing protocol support



IPsec VPN


remote capability



Security functionality


stateful inspection firewall



ATM and IP QoS



IPv6 capable



Management


GUI and SNMPv3


Key Features Summary


Comprehensive hardware feature set:



ADSL on base



Modular router capability

Enterprise software feature set:



VPN



Security



QoS

Key Software Features




Full routing protocol support



IPsec VPN


remote capability



Security functionality


stateful inspection firewall



ATM and IP QoS



IPv6 capable



Management


GUI and SNMPv3


Key Features Summary


Comprehensive hardware feature set:



ADSL on base



Modular router capability

Enterprise software feature set:



VPN



Security



QoS




Selling Against the Competition

Features and Benefits




Affordable Business Class Solution



Flexible Future Protection



Secure Interoffice Communication



Efficient Communication



Reliability



Easy Management




Affordable Business Class
Solution


Expected business
-
class capabilities provided:



Business class scalable routing


OSPF and BGP



IP and ATM QOS



Secure VPN



Stateful inspection firewall


optional



IPv6



Secure management


SNMPv3



Affordable Business Class
Solution


Designed as an enterprise router:



Enterprise route protocols



Business class security and VPN



IP and ATM QoS

Affordable price:



Less than Cisco 17xx solution



Comparable with Efficient and SpeedTouch

Plus an integrated 5 port switch

Affordable Business Class
Solution


Product affordability:



Clearly positioned pricing



Less than other business
-
class product



More than SOHO residential product



WAN and LAN expandability through PICs



Hardware accelerated encryption in base



Reduced operational expenditure through ADSL WAN


Flexible Future Protection


Protection of investment:



300 MHz CPU


headroom



Evolutionary change to IPv4/IPv6



Interoperability


standards based



Legacy support


assisting transition



Customer choice:



WAN interface


PIC



WAN back
-
up technology



Secure Interoffice
Communication


Protection of business information:



Border protection using



Firewalls


stateful inspection and filters



DMZs



Logging



Protection of information in transit



IPsec VPN



Onboard hardware accelerated encryption





Reliability



Built on proven technologies:



AT routing


field time



Standards based software

Backup solutions:



VRRP



Three ADSL backup options



Modem via console or PIC



PIC Based WAN


Easy Management




Well structured and logical CLI



Web based GUI


default settings



Remote management


SNMP, Telnet and SecureShell



Secure management


SNMPv3



ATView Plus support


Key Competitors

Key Competitors



Cisco:



1701



1721



836 and 837 SOHO



Efficient: 5930 and 5935



SpeedTouch: 610 and 610i



Others


ZyXEL 6xx series, Netopia 4xxx


Key Competitors

Cisco 836/837



SOHO router



1 x ADSL, 4 x LAN

Competitive differences:



10 VPN tunnels



Enterprise route protocols optional/limited



No hardware encryption



No PIC, No IPv6


Key Competitors

Cisco 1701



SME router



1 x ADSL, 1 x ISDN, 1 x LAN

Competitive differences:



WAN or LAN flexibility


PIC



No integrated switch



Optional features


NAT
-
T, IKE, SSH


Key Competitors

Cisco 1721



SME router



2 x WIC (PIC), 1 x LAN

Competitive differences:



ADSL/back
-
up WICs


additional expense



No integrated switch



Optional features


NAT
-
T,IKE







Key Competitors

Efficient 5930/5935



SOHO router



1 x ADSL, 8 x LAN and inbuilt modem

Competitive differences:



Limited QoS



No enterprise routing capability



VPN tunnels


unlimited?



No PIC


Key Competitors

SpeedTouch 610/610i



SOHO router



1 x ADSL, 4 x LAN

Competitive differences:



Firewall


packet filtering



No enterprise routing capability



VPN tunnels


5



No IPv6


Key Competitors

ZyXEL 652



SOHO router



1 x ADSL, 4 x LAN

Competitive differences:



No enterprise routing capability



VPN tunnels


supports 10



No DMZ, IP QoS, IPv6



Dial back
-
up only



AT
-
AR440/1* Product Positioning

F

E

A

T

U

R

E

S


1 x ADSL

8 x LAN

Inbuilt Modem

Limited QoS

No IPv6

No AES

No OSPF or BGP

Unknown VPN
Tunnels

1 x ADSL

4 x LAN

No PIC

Max 10 VPN Tunnels

Limited QoS

No IPv6

OSPF & BGP Options

No VLAN Tagging

10 VPN Tunnels

1 x ADSL

5 x LAN

PIC slot

Integrated Switch

Full featured routing

66 VPN Tunnels

Tagged VLAN

Fully featured QoS

IP & ATM QoS

30 PVC’s

Dying Gasp

BGP option

OSPF

1 x ADSL

8 x LAN

No PIC

5 VPN Tunnels

Limited QoS

Packet filter firewall

VPN optional

No IPv6


2 x PIC/WIC

No integrated switch

Max 100 VPN Tunnels optional

IPv6

OSPF & BGP

No SNMPv3




Average Selling Price (USD)


Base Price Comparison Only

* Annex B

Efficient 5930/5*

Cisco 836*/7

AT
-
AR440/1*

SpeedTouch 610/i*

Cisco 1721

ADSL WIC & VPN

Key Selling Points




ADSL in base



Hardware accelerated encryption


standard



Integrated 5 port switch



Modular router



Dying gasp



Scalable enterprise routing


OSPF and BGP




Key Selling Points




Business Class Security


stateful inspection firewall



Business Class VPN


66 simultaneous tunnels



Extensive IP and ATM QoS



IPv6



Secure Management



Affordability







AR440S Annex A



AR442S (G.SHDSL)


Possible products:



AR443 ADSL2+


Family