INTERNATIONAL BUSINESS MANAGEMENT

gazeagraffeManagement

Nov 20, 2013 (3 years and 8 months ago)

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INTERNATIONAL BUSINESS MANAGEMENT


Course Objectives:

This course is 3credit hours and it is specialized and advance level.
It aims at enhancing and broadcasting the management analysis
and skills that the students have developed at the undergraduate
level
. Hence, the methodology of teaching is different. The
students are expected to be aware and equipped with the main
stream issues, theories and concepts, both of management and
international business. That is an essential part of course work and
pre
-
requis
ite for discussions on the key themes, projects and case
studies. It shall be divided into three parts having three stages. In
stage one taking about 1 ½ month, some of the key frame works
and theoretical paradigms shall be introduced. In stage two, which
shall be about one month some case studies of international
business (focusing on their products and services) shall be brought
to classroom discussion. The students shall be responsible for
generating original data and presentations using multi
-
media skil
ls.
In stage three, which shall be about one month long, students shall
be given group or an individual assignment for presentations. For
the fact that this is a specialized course, their participation
and
useful suggestions in any academic matters shall b
e encouraged.
Evaluation shall include active participation in class.


Course Outline:

1.

The challenges of international business, independencies,
globalization and competition.

2.

Developing an onternational perspective: the environments
and frameworks, some k
ey concepts.

3.

The management environment of international business,
political, economic, political
-
economic, ideological and
political
-
ideological, cultural, socio
-
cultural and attitudinal.

4.

Global strategic planning, implementation, control and
evaluation

5.

S
trategic organizational structure, production and logistics

6.

Marketing strategy

7.

Human resource strategy

8.

Future challenges in international business management

9.

Case study analysis of multi
-
national enterprises operating in
Pakistan, including Nestle, Coca Co
la, ICI, Honda, Pepsi,
Toyota, McDonalds, Hallmarks, Microsoft, Visa, Shell,
Yahoo, Citibank, Standard Chartered Bank, Bridgestone,
Sony, Novartis, Samsung, Siemens, British Council, DFID,
CIDA, UNICEF, Abba, U2, Walt Disney and others.


Reference:



Rugman,

A. M and Hodgerts, R. M, 1995, ‘ International
Business, a strategic management approach’, New York,
London, McGraw Hill.



Davidson and de la Torre, 1993, ‘Manaing the Global
Corporation

: case in strategy and management’, McGraw
Hill (any edition).


Inter
net source, business reports and company profiles, financial
reports, business financial and international pages of leading
English newspapers, magazines and journals.