Listening Questions and Note Taking Sheet

gaybayberryAI and Robotics

Nov 17, 2013 (3 years and 11 months ago)

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Level 3
Final

Practice Exam S12


1



Listening Questions and Note Taking
Sheet

Listening Task 1

Suggest
ed Time for Listening

Section: 40

minutes

Questions 1


7
:

Listen to the conversation and choose the best
answer. You will hear the
listening ONCE.


1)

Jean is going to change the title of her essay. (
Circle one
) T / F


2)

How many books does she need to use to write her essay? (
Circle one
)

a)

4


5 b)

5


10


3)

What is the address of the website
Jean

asks about?

www.


_____________________________________


Questions 4) , 5) and 6)

(
Circle the answers
)

Which 3 of the following will she include in her essay?

a)

short term contracts

b)

job security

c)

no health system for workers

d)

maternity leave

e)

fac
tories and farms

f)

economy and trade


7) When does she have to give in her essay?


a) in a few days

b) in one week

c) in two weeks













Level 3
Final

Practice Exam S12


2



Listening Task 2
:



Questions 8


17:

Listen to the lecture and answer
the questions that

follow. Use no more than
TWO

WORDS and/or numbers or letters. You will hear the listening ONCE.


TMS
-

A new medical engineering technique


Complete the outline below as you listen to the lecture.



Questions
8

and
9


Complete
the missing words: use

one

word

only



Stages of the lecture:

Part 1:



our knowledge of normal brain
8
) __
____
___________

Part 2:



the TMS technique and its function

Part 3:



the
9
) ________
_____
_______

o
f TMS

Part 4:



consequences and moral
questions of TMS



Questions
10
,
11

,
12

and
13

Choose the correct u
nderline
d word or

phrase

in each sentence
:




The brain
contains
10
)

100 billion / 100 million

neurons



Neurons communicate across a synapse



Connections are important for learning



TMS has an effect on our
11
)
mental / mental and physical

state



The magnetic pulse is used behind
12)
one ear / both ears



TMS
has been
used in the
We
st for
13
)

a short period / about 20 years


Questions
14
,
15
,
16

and 1
7

Choose four answers (a

f) fr
om the following list
:


The lecturer says that
TMS
:

a) treats health problems


b) helps relaxation





c) changes your mood



d) has no side
-
effects




e) can give you headaches



f) affects
y
our moral reasoning








Level 3
Final

Practice Exam S12


3




Listening
Task 3

Instructions:

Listen to the lecture. Take notes as you listen, then use y
our notes to answer
questions 18


27

in the Exam Paper. You will hear the listening TWICE.


































Level 3
Final

Practice Exam S12


4






Instructions:

Now, write your answers for all the listening questions
o
n
the A
nswer
S
heet
.


Level 3
Final

Practice Exam S12


1













English 3

Spring 2012

Exam Time: 2 Hours


Final Practice

Exam

Version A






Name


ID Number


Section


Teacher



Class Time






Listening 1

Dialogue:
A student consults her tutor

/ 7

Listening 2

Lecture:

TMS


a new medical technique


/ 10

Listening
3

Lecture:

Advertisements

/ 10

Reading 1

Understanding Graphics:
Life Expectancies

/ 5

Reading 2

Reading Comprehension:

Show of Hands

/ 15

Reading 3

Reading Com
p
rehension:
Joseph Conrad

/ 15

Total

/
62





Level 3
Final

Practice Exam S12


2



Listening Task 3: Lecture
Suggested time 10 minutes



Questions 18


27:

Answer the questions that follow. Use no more than THREE WORDS
and/or numbers or letters. Write your answers
on you
r answer sheet
.


The goal of advertising:
(18)
___________________


The companies sell one of three things, which are products,
(19
)
____________ and ideas .


Advertisements usually influence our
(2
0
)

_______________ and affect our feelings.


People are mostly influenced by advertisements they see on TV as
(
21
)
__________________% of


people buy things because they saw them advertised on TV.


Only
(22
)
____________________% of people are not influenced by advertising and buy for other


reasons
.


Steps in the advertising process
:


Step 1. Choose the advertising agency.


Step 2. Inform the agency about the product, let them know what the function of the product is.


They also have to know the
(2
3
)
_____
___________of the product and the
(2
4
)
___________.


Step 3. Produce a special report, which explains 4 things:


-

The advertising goals

-

(25)

___________ ___________

-

The product’s special selling points

-

The effects on the
(26)

______________after they see an advert


Step 4. To conclude the advertising deal. That means the company accepts the agency’s ideas


and plans.



How to measure the success of an ad? It is very easy to do. An advert is successful if people


(27
)
______
______________.






Level 3
Final

Practice Exam S12


3



Reading
Task 1
:


Understanding Graphics



Suggested Time: 5 minutes

Questions 28


32
:

Instructions:

Look at the
diagram

and answer the questions that follow. Use

no more than
TWO WORDS or NUMBERS or a LETTER
.
Then write
your answers

on the
Answer Sheet


The Water Cycle



1.

The process by which water falls is called __________.


2.

By which process does water enter the ground?



3.

True, False or Not Given:

There are three processes by which water rises as vapour.


4.

‘Precipitation’ is

a.

Water vapour

b.

Cloudiness

c.

Rain


5.

Which is the best summary sentence, a, b or c?

a.

The water cycle is a very important cycle since all living things depend on it.

b.

The water cycle consists of 3 stages: water rising, water falling and water
running on
or beneath the ground.

c.

The water cycle involves 9 elements:
oceans, lakes,
land, evaporation, transpiration,
precipitation, percolation, ground water flow and surface runoff.



Level 3
Final

Practice Exam S12


4



Reading Task 2



Suggested Time: 35 minutes

Instructions
:

Read the text below, then

use the information in the text to answer the questions
which follow.




Show of Hands Please!















A There is a new type of security system which is part of the field of biometric technology.
Biometric means taking measurements, or some kind of physical data from the human body. It
is a safer way to check the identity of a person in a world where t
here is an increasing number of
problems of identity theft.



B Biometric technology is changing the way of accessing information and the security systems
in many areas of life. Examples of biometric access systems are already in use in airports and
banks. These are firstly, the iris
-
recognition device and secondly, the voice
-
recognition device.
In the first case, a person’s eye is scanned with a device for identification in the immigration
department of the airport. The voice
-
recognition device is g
enerally used in banks or similar
institutions to make sure that only the bank employees get access to the data of customers.



C For a number of years the only biometric security system was fingerprinting, in which an
individual has a print made of th
e fingers of his right hand. This was originally done with ink
but now there is a cleaner technology. A small electronic device does the same as ink. It collects
the pattern of the finger tips and keeping these records on a digital file as a means of
iden
tification. Fingerprinting is used by the police and other security institutions such as the
FBI in America and Interpol. So, if security systems such as these are already used widely, why
is there a need for other types of newer technology to do the sa
me thing?



D It all depends on age of a person and their physical development. Taking fingerprints is only
useful with people aged between 15 and 60 years of age. This is because our hands are still
developing in the early teenage years and so the p
rints can still change up to the age of about 15.
For older people, their prints can start to wear and not be as clear as a younger person’s. Also,
for people who work with their hands, fingerprint recognition is not reliable. Therefore there is
some nee
d to look for some alternatives to fingerprinting .




Level 3
Final

Practice Exam S12


5



E According to Mr Prakash Ivanturi, the CEO of a company called iD1 Global, there are many
kinds of alternatives. “Companies have the technology to use these alternatives today. In
particular we
are interested in palm vein recognition. We have two or three pilot programmes
that have already started in the UAE.” The palm vein recognition device is about the size of an
ice cube and can be attached to a laptop (via USB), a security gate or a cash m
achine or ATM at
the bank. This technology is based on the fact that the haemoglobin profile of each individual is
different from another person’s and the device “reads” the hand print, and then stores it in a data
bank.



F The range of uses is huge


including hospitals that need to guard patient data, bank
customers and company employees. It is already used in Brazil, Japan and Turkey. Brazil’s
second
-
largest bank, called Bradesco, has installed these palm vein recognition devices into
about 4,000

ATM machines. Because of this, that there is no longer a need for ATM pin numbers
or passwords. iDI Global makes these for about $3,500 each and it is confident that this kind of
new technology will be successful in this region.



G Voice recognit
ion is much more complex than fingerprinting. This is because our voice is
created by 14 different organs in the body. To enrol for a voice
-
based recognition system, the
user speaks a few phrases on a mobile, landline phone or a microphone attached to a c
omputer.
From the voice, the software extracts a feature called Voice DNA or a voice print. A speech
sample of about five seconds gives about a thousand data points to create a good voice print.



H Voice recognition is now used more widely than before
. The company IBM already
provides a service called VoiceTrust. This is a password re
-
set service, where a user is able to get
a forgotten password by simply calling the service. They will then authenticate him by voice
biometrics and generate a new passw
ord is generated. This system includes various applications
which can detect emotion in the voice and which can identify whether the voice received on the
call is from a live person or a recorded voice. Emotion detection is a new field where research is
st
ill continuing. In the future, there will be applications to enable a whole range of emotions in
a voice. This will detect if a person is happy, stressed or angry. Currently, VoiceTrust can
successfully recognise six emotions but there is more research a
nd development in progress to
make this a true state of the art security system.



Adapted from the article “Show of Hands, please!” in Gulf News, May 15
th

2012.








Level 3
Final

Practice Exam S12


6



Reading Task 2
Comprehension

Suggested Time:
35

minutes



Questions 33


47:





Show of Hands, please!




Match the paragraph headings below with the letter of the paragraph.


33)

______


Emotions in biometrics

34)

____
__


The disadvantages of
fingerprinting

35)

______


Biometric technology in airports and banking

36)

______


Palm vein recognition technology in different countries



Comprehension Questions: Use not more than 2 words
. Write your answer on the answer sheet.


37)

What is the youngest age when
fingerprinting is possible?

_______________


38)

Give one example of a machine that the palm
-
recognition

device can be plugged into.





_______________

39)

How many different part of the body are involved in

producing the human voice?





_______________

40)

How muc
h does a palm
-
recognition device cost?



_______________



S
entence Completion:


Instructions:
Choose the phrase from the box below that best completes each sentence
.




41)

Biometric recognition technology uses...



a)

... data from the human body.

b)

...
fingerprinting.

c)

... the police and airports.


42)

Palm vein recognition technology ...


a)

... is not useful for younger people.

b)

...has not yet come to the UAE

c)

... reads the haemoglobin profile of the hand



Level 3
Final

Practice Exam S12


7



Summary

Complete the summary of the text using words
from the box. Use each word once only.

There is
one extra word.




emotions hands reliable fingerprinting examples airports



Biometric technology is now used in many security systems around the wo
rld. The oldest


method is
43
) _______________ but the more modern technique of reading the palm veins of


the hand is now being developed . This is much more
44
) _____________________ because it


is not related to a person’s age or job.



Other

45
) ____________________ of more complex recognition technology are iris recognition


and voice recognition. Iris recognition is used mainly in 4
6
) _______________ whereas voice


recognition can be used more widely. Although voice recognition is a
lso more complex, it can


detect a range of
47
) ____________.
















Level 3
Final

Practice Exam S12


8



Reading Task 3




Suggested Time: 35 mins

Instructions
:

Read the text below, then use the information in the text to
answer the questions
which follow.





_____________________________________________


A.

Literary success is hard enough to achieve in one’s native language and for a non
-
native speaker,
literary success in that language is extremely rare. Yet the English novels of Joseph Conrad
indicate that it is not impossible.


B.

Conrad was born as Jozef Te
odor Konrad Korzeniowski in 1857, in an area of present
-
day
Ukraine which was then a part of Poland. Poland was occupied by Russia at the time, and both of
Conrad’s parents took part in the struggle for independence. Conrad’s father, Apollo
Korzeniowski, w
as arrested by the Russian police in 1861 and as a result, the family was exiled to
the remote city of Vologda, which was located in northern Russia. The long winters and difficult
living conditions were too much for Conrad’s mother who died of tuberculosi
s when Conrad was
only 7. Four years later, the Russian government finally allowed the father and son to return to
Poland, but unfortunately, his father died of tuberculosis soon after that, leaving Conrad orphaned
at the age of eleven. Young Joseph was pl
aced in the care of his maternal uncle, who would be a
great support to him morally and financially for many years to come.


C.

Conrad’s early life with his parents almost certainly influenced his success with languages. His
father was clearly good at them as

he was skillful enough to translate written texts into Polish
from French and English. The father also encouraged his son Conrad to read widely in Polish and
French. Like many well
-
born Poles at the time, Conrad learned French early in life and most
proba
bly knew some Russian as well.


D.

Conrad’s uncle hired a student from Cracow University to continue his education, tutoring him in
Latin, Greek, geography, and mathematics. Joseph disliked the formality of lessons and he
declared that he wanted to be a sailo
r at the age of 14. At the age of 16, his uncle allowed him to
travel to France, where he began his career as a seaman. His French language skills were more
than adequate for his duties during the four years he spent in France. Unfortunately, his lifestyl
e
led him to debts and as he could not repay them, he was trying to commit
suicide by shooting
himself in the

chest. When he recovered, his uncle paid his debts, but Conrad had to leave France
and so he went to England.


E.

He signed on as a seaman on an Eng
lish steamer, at the age of 20. He didn

t know any English at
that time, but he did not need to speak it very much. Ordinary seaman on ships spoke many
different languages and developed their own mixed language to communicate. By reading in
English as much

as he could, he became good enough to pass all the written tests required to
became a captain of a ship. He sailed under the flag of Britain for 16 years, and he became a
British Citizen in 1886.


F.

Throughout his life, Conrad was more inclined to read and write in English than to speak. He
started to learn English at the age of 20, but despite his phenomenal skills in English writing, he
was very reluctant to speak it. A strong Polish accent persiste
d throughout his life which, as his
wife and children said, often made him hard to understand. French remained the language he
spoke with greatest fluency and no foreign accent, until the end of his life.


Level 3
Final

Practice Exam S12


9



G.

By the time his first novel was published in 1895,

there was no doubt that English was the
language in which he would write. His style was intriguing, but not foreign
-
sounding and he had
accumulated an immense vocabulary. In fact, he wrote with a directness and plain style that were
about 30 years ahead o
f his time. Some of his works, especially Heart of Darkness, written in
1902, and Nostromo, from 1904, still sound reasonably modern.


H.

Why Conrad became such a master of written English will always be a matter of debate. He
himself wrote that the rhythms
of the language matched some inner sense that had been with him
since birth. As he once wrote, “If I had not written in English, I would have not written at all.” He
never wrote professionally in either of the languages that he learned earlier, Polish and
French.


I.

Psychologists have guessed that Conrad associated these other languages with unpleasant
experiences, such as, his exile, his parents’ deaths, and his attempted suicide. Also, the
experiences that shaped Conrad’s earliest novels were lived in Engli
sh. English might have been
established in Conrad’s mind as the language of adult experience. These guesses make a lot of
sense. A large volume of research indicates that multilingual people tend to link some aspects of
life with one language and other asp
ects with another.


J.

By the time he died, at the age of 67, Conrad had a secure place in 20th century English literature.
He was a personal friend of such great writers as H.G Wells and Ford Maddox Ford. Some critics
attacked him for not being “really Engl
ish,” for using French base vocabulary instead of Anglo
-
Saxon stock, for example “arrest” instead of “stop”, or for letting some Polish influences show
through his English. Almost no one now remembers who these critics were, but Joseph Conrad
remains one o
f the greatest English writers of the 20th century.




Based on:
“Inside Reading, The Academic Word List in Context”

by Arline Burgmeier, Series
Director: Cheryl Boyd Zimmerman, OUP 2009,


http://
en.wikipedia.org/wiki/Joseph_Conrad

http://www.online
-
literature.com/conrad/


Reading Task 3 Comprehension

Questions 48


57:

Use no more than THREE words or a number or a letter.
Write the answers on the answer
sheet.


Main Idea

Instructions:
Write the letter of the correct answer
on the Answer Sheet
.



48.

What would be the best title for this text?



A.

Fame

in a Foreign Language: Joseph Conrad



B.

Adventures of Joseph Conrad



C.

How to Become a Writer in a Foreign Language



D.

Early Life of a Famous English Writer



Level 3
Final

Practice Exam S12


10



Matching Paragrap
h Headings

Instructions:

M
atch the headings below with the
correct
letter of the paragraph


49.

E
arly childhood

50.

Conrad’s seaman’s career in Brit
ain

51.

Hi
s problems with spoken English

52.

Con
rad’s remarkable writing style


Multiple Choice

Instructions:

Write the letter of the correct answer
on the Answer Sheet
.


53.

According to the text, where was Conrad born?



A.

in France



B.

in England



C.

in

Ukraine
,

which was a part of Poland when he was born



D.

in Poland, which

was part of Ukraine when he was born


54.

How many languages did Conrad speak?



A.
one



B.
two

C.


three


D.


four



55.

Why did he travel to France?




A.

to get married



B.

to learn French



C.

to
begin his career



D.

to avoid military service


56.

In Paragraph B
, the words ‘the family was exiled’ mean...




A.

they left the country because they wanted to



B.

they we
re sent out of the cou
nt
ry as a punishment





C.

they we
nt on holiday



D.

they were sent to prison


57.

According to
Conrad’s wife and daughter, it was hard to understand him

because:




A.

he had a strong Polish accent



B.

he had a French accent



C.

he didn’t know English very well



D.

his writing was better than speaking



Level 3
Final

Practice Exam S12


11




Short Answers

Questions 58 to 62

Instructions:

Use no more than FIVE WORDS to answer the following questions. Write
your answers
on the Answer Sheet.


58.

What happened to Conrad’s parents?
________________________


59.

How
did
Conrad’s father influence his success in languages?
________
__________


60.

Conrad started to learn English when he was working ________________________


61.


Conrad’s writing style was very _______________________


62.

Although Joseph Conrad was sometimes criticised for his way of writing, he is


c
onsidered

one o
f

_________________________ of the 20
th

century.








This is the end of the exam.





Level 3
Final

Practice Exam S12


1



Listening Transcript


Task 1




Listening Task 1: You have 40 seconds
to read the questions
1 to 7


… Listen to the following conversation. You
will hear the conversation only once. Answer the
questions while you are listening. A student

Jean

is
talking to her tutor Dr Wells
.

J= Jean W = Dr Wells

W: Good morning Jean.

J: Good morning Dr Wells. I’ve come to see you about my essay. Do you have

some free time
now to talk?

W: Oh yes, please come in and have a seat. I have about an hour to spare. What kind of help do
you need?

J: Well, I need to make sure that I’m going in the right direction with the essay.

W: OK then… well let’s start from th
e beginning. The theme is globalization but that’s a huge
area and there are so many possible topics within that. Have you decided on

the

title?

J: I have some ideas. I was thinking of the title:

Global trade and the situation of workers in the
developin
g world”. Do you think that will be OK?

W:

I would say that i
t needs to be more specific.

J: What do you mean?

W: You might refer to the specific parts of the world that you want to focus on. For example:
Global trade and the situation of workers of the
developing world in Asia




or wh
iche
ver part of
the world you
are

deal
ing

with.

J: Oh yes, I see.

W: That will help you, not only to focus your question but also, when it comes to looking for
source materials, it will limit the number of books or periodicals that you need to refer to.

J: Oh yes, that’s right. And another thing connected to that


How
many books or periodicals do
I need to read?

W: Start with the list of books that I gave you in last week’s lecture. There are about 5 books for
general background information on globalization. Then you need to search in the library or
online for the speci
fic topic you are interested in. I would say another 4 books or sources,

J: That seems like a lot!

W: Just remember you are not reading the whole book. For each book on the booklist you are
just referring to certain parts of it.

J: OK right. Oh and could
you tell me again the website address that is the main reference? I
think I deleted your email by mistake.

W: Yes, it’s
www.globalmarkets.com
. That’s spelled g
-
l
-
o
-
b
-
a
-
l
-
m
-
a
-
r
-
k
-
e
-
t
-
s (written as one
word) dot c
om. Anyway it’s better if I send you the address again.

J:

Thanks. And so… you said I need to focus on a few of the particular problems facing workers.

W: Yes, which aspects are you going to talk about?

J: I don’t know. There are so many that we heard abo
ut in the lecture last week. Maybe the
problem of short term contracts? And the lack of job security because the contracts are so short.
And then there’s the issue of no sick pay or health insurance for those who fall ill and have to
have medical care.

Oh and maternity leave for the women…of course. They need the time off
work after giving birth.… Compared to 50 years ago, women just stayed at home and looked
after their families. And now they are working in factories and farms all over the world
but
women are not getting the benefits of economic growth. Gosh it’s a really complex topic. It
seems like we’re just talking about the economy and trade but there are so many human aspects
to it.


Level 3
Final

Practice Exam S12


2



W: Remember, you should start with your plan and keep to
a small number of topics. Don’t try
to deal with everything. For example, do you want to discuss all workers or do you want to focus
on women in particular? Whatever you do, you need to support all your ideas with particular
examples to make it acceptable.

J: Oh, yes otherwise it will be too long and too general I suppose. OK so I won’t focus on
women at all. I will do workers in general. So I’ll cross out the maternity leave that I mentioned
before and just concentrate on job security and health related is
sues. Just one more thing… when
is this essay due? Do we have 2 weeks to finish it?

W: I would spend a few days getting your plan and resources together and after one week, you
can show me the outline and then by the second week, it should be given in.

J:

So, I’d better get going. There’s a lot to do. Thanks very much Dr Wells

W: Not at all.




You now have 40 seconds to transfer your answers to your Listening Answer sheet.


Listening Task 2. You have 40 s
econds to read questions

8 to 17


Listen to the following lecture. You will hear the lecture only once. Answer the questions while
you are listening.

TMS


In our lecture today I will talk about medical engineering technique called TMS. TMS affects our
brain and can produce some surpris
ing changes in our health, and even our moods and the way
we think.

In the first part I will describe what we know about our normal brain activity and describe some
basic functions of the brain. Then I will explain the technique called TMS and how we can
benefit from it. Finally I will look at some negative aspects the moral or ethical questions of
using this technique.


So, firstly, how does our brain work?


The brain consists of about 100 billion neurons


yes that’s one hundred billion.

These neuro
ns are able to communicate with each other across a tiny empty space called a
synapse. Synapse is spelled S
-
Y
-
N
-
A
-
P
-
S
-
E. Neurons and their connections are essential
because of two basic reasons. First, they help you to learn new things and secondly, they
enable
us to do the hundreds of actions we do each day.

However, if the pattern of the synapses is changed, then your mind can be changed too! In the
modern medical world, scientists are using techniques like TMS to affect our brains and our
bodies.


Now
, what is TMS exactly?


TMS is an abbreviation for Trans
-
cranial magnetic simulation. Researchers use a magnetic pulse
on your head


on the area just above and behind your right ear. Basically, TMS produces an
electrical current that stops brain cells f
rom working normally for a short period of time. It is not
exactly new in some western countries. For example it has been used for about 20 years in
Canada and the United States. However, a device which changes the workings of the brain

Level 3
Final

Practice Exam S12


3



doesn’t sound ver
y safe, does it? So why do scientists want to change the way our brains work?
Well, the main reason is that it can be used to treat certain mental health problems.


What are the medical problems that TMS helps?


In Canada it is used to treat depression and post
-
traumatic stress disorder or PTSD. These are
the most common mental health problems which are often treated with normal medicine. Normal
medicine simply attempts to relax the patient but does not offer a c
ure so it is not really changing
the medical problem.

But neuro
-
engineering techniques like TMS are not only being considered for health conditions


they

are

also being
us
ed to
make other kinds of
changes in mood, such as improving creativity or
concentr
ation.
This could have great benefits as a kind of therapy for people who have high
-
level
jobs or even sportsmen or women that need a constant source of artistic or creative energy.

In this way they are li
ke a device from a science
-
fiction movie
. Researchers and engineers are
already thinking of the possibility of producing a unit or device to be attached to the head. These
hopefully will become more affordable to be used not only in hospitals but also at home. The
device can
stimulate your brain

for
to change your
mood or
increase your confidence.

In our final part, we look at the disadvantages of using TMS and the moral questions of using a
technique which can change your brain and cause side
-
effects. Some of the side
-
effects are
usually mild, o
r not serious. For example, headaches, feeling light
-
headed and a strange tingling
in the face.


These are disadvantages which can be acceptable. However, there are other effects which are
more serious. As I said before, scientists know that TMS can change

your mood


from sad to
happy for example, but it can also change the way you think and behave. In other words, it may
change your moral understanding of situations and your ideas of right and wrong.


For example, a group of volunteers were given TMS a
nd then they were given a situation and
they had to give their judgement about it. The imaginary situation was as follows: Let’s say that
your friend was going to cross a bridge that you knew was unsafe but he did not know this.
Would it be right to let hi
m cross the bridge? All the volunteers did not consider the moral
question bu suggested that if the friend was able to cross the bridge safely, then there was no
other problem involved.



Our moral reasoning is part of our identity and is extremely import
ant for us. So the question is:
should the medical world be allowed to use a technique which has medical benefits but has some
very serious affects on our minds? This topic of brain
-
changing techniques is one which needs to
be researched more and it will n
o doubt be an ongoing debate.



(fade out)....

I will go into this question in more detail in our next lecture…..


Adapted from “Scientists show that they can change people’s moral judgements” on
http://www.mercola.c
om

December 29 2010





Level 3
Final

Practice Exam S12


4




You now have 40 seconds to transfer your answers to your Listening Answer sheet.


Listening Task 3.


You will hear p
art of a lecture on ‘Advertising
’. You will hear the lecture twice. Take notes



Advertising

Good afternoon.

Today, I would like to talk to you about the subject of advertising. During this lecture, I will
discuss 4 areas of advertising and I will use the terms advertising, advertisements, adverts and
ads often as I go through my talk.

Now t
he main goal of
adver
tising is to sell things, or more correctly to make people buy things.

Firstly, I will discuss how advertisements get us to buy things. So, part 1 will be about why we
buy.

Secondly, I will give you some statistics about different types of advertising. So,

part 2 will be
about statistics.

Thirdly, I want to look at how the advertising process works. So, part 3 is about the advertising
process.

Fourthly, and finally, I will talk about how we can tell if an ad is successful or not.

So... let me start with
part 1.

This section is called "Why we buy things".


Companies usually sell one of three things. The first thing is products. For example, bread. The
second thing is services, and banking is a good example of a service. The final thing is ideas.
This inclu
des adverts trying to make people give up smoking or drive safer. Advertising agencies
put adverts on TV, in magazines and newspapers or on the Internet to try and influence our
emotions. And this is how ads work. They make us feel good when we buy a produ
ct or make us
feel bad if we don't buy it. So... we usually make a decision to buy a product based on emotion,
not information.

So to repeat that final idea ... advertising works because it influences our emotions. It affects our
feelings.

Now for Part 2 .
.. statistics about advertising. Let me give you some figures about advertising.
Please note them down carefully.

Experts tell us that 34% of people buy because they saw an advertisement on television, that is
34% buy because of TV ads. 25% of people buy b
ecause they saw an ad on the Internet, .. .21%
buy after reading an advertisement in a newspaper or magazine. Finally only 13% buy because
of advertising on the radio. The remaining 7% of people buy for other reasons.

To sum up. Advertising affects 93% of

our spending decisions.


Let me move to part 3. Let's look at how the advertising process works. I think there are 4 main
steps to this process.

The first step is to choose an advertising agency. A company or business chooses an agency to
think of the bes
t way to sell a product. The agency makes sure that as many people as possible
see the product, so they will want to buy it.

The second step is to inform the agency about the product. The company must provide the
advertising agency with all the information

it needs to sell the product. The agency needs to
know what the product is for; in other words, what the function or job of the product is. They
also have to know what packaging the product needs. Packaging is spelt P
-
A
-
C
-
K
-
A
-
G
-
I
-
N
-
G,
packaging. Examples
of packaging are boxes, bottles or packets. And of course, the information

Level 3
Final

Practice Exam S12


5



that every consumer wants
-

how much will the product cost? Will it be cheap or expensive?

The third step is for the advertising agency to produce a special report. This report expl
ains 4
things. Please note down the 4 things

the advertising goals: what the company wants the advert to do;

the target audience
-

audience is spelt A
-
U
-
D
-
I
-
E
-
N
-
C
-
E. These are the people who the company
wants to buy the product;

the product's special selli
ng points; what will make it interesting to consumers;

the effects on the consumers after they see the advert. Has the ad made people interested in the
product?


The fourth step, the final step, is to conclude the advertising deal. This means the company

accepts the advertising agency's ideas and plans. The agency records the advert for TV or radio.
It puts adverts in magazines and newspapers. Lastly, the ad agency decides where and when to
show the ads, so as many people as possible can see them.

Before
I move to the final part of my talk, let me restate the 4 steps I mentioned in part 3. The 4
steps for the process are: 1 the company chooses an agency, 2 it informs the agency about the
product, 3 the agency produces a special report, and 4 the company an
d the agency conclude the
deal.

Let me now move to part 4 of my lecture. In this last part, I want to very quickly look at how we
can tell if an advertisement is successful or not. How can we be sure if the ad is doing its job?


I think it is very easy to
do this. The true test of how effective, or successful, an ad is, is how
well the product sells. Did the public buy it? An advertisement is successful if consumers buy the
product. The advertising has done its job well if it has been able to persuade peopl
e to buy more
of the thing advertised.

Next week, in my lecture, I will discuss another aspect of advertising. I hope to see you then.






That is the end of the listening part of the exam. Use yo
ur notes to answer questions 18
t
o 27

in
your exam paper.

Write

your answers on the Listening Answer Sheet. Proctors, please give out
the exam.






Level 3
Final

Practice Exam S12


6



Level 3 Teachers’ Answer Key

V1

Follow key strictly

Send amendments to
peter.smith@uaeu.ac.ae

Upper lower case irrelevant except where indicated by
bold underlined first letters

1st Marker tick correct answers in red and signs


no need to total

2
nd

Marker amend with different colour


total components and overall and sign

Accept US and UK dating s
ystems and spellings

Listening

1


T

List.
Task
1

18


to sell things

List.
Task
3

2


b


19

services


3


globalmarkets.com


20


emotions


4


a


21


34


5



b


22


7


6


c


23


packaging


7


c


24


cost


8


activity

List.
Task
2

25


target audience


9


benefits


26


consumers


10


100 billion


27


buy the product


11

mental and physical





12


one ear





13


about 20 years





14


a
(
in





15


c

any





16


E order





17


f any order
)













Level 3
Final

Practice Exam S12


7




Reading

28

Precipitation

Read.
Task
1

45


examples


29

percolation


46


airports


30

F(alse)


47


emotions


31

c/rain


48


A

Read.
Task 3

32

b


49

B


33

H

Read.
Task
2

50

E


34

D


51

F


35

B


52

G


36

F


53

C


37

15


54

D


38

l
aptop/ security gate/ cash machine
(ATM)


55

C


39

14


56

B


40

$3,500


57

A


41

a


58


They died of tuberculosis

[5
words
max]

42

c


59


He was good at languages

[5
words
max]

43

fingerprinting


60

as a seaman

[5
words
max]

44

reliable


61


intriguing/modern/ahead of his time/
plain and direct

[5
words
max]




62



the greatest writers


[5
words
max]


Total:

1
st

Marker signature:

2
nd

Marker

signature:


Level 3
Final

Practice Exam S12


1



Level 3 Students’
Answer Sheet


Name: _________________

ID:

________________

Section: ________________

Teacher: ___
_
________

Listening

1


List.
Task
1

18


List.
Task
3

2



19



3



20



4



21



5



22



6



23



7



24



8


List.
Task
2

25



9



26



10



27



11






12






13






14






15






16






17















Please circle v
ersion:

A B


Level 3
Final

Practice Exam S12


2



Reading

28


Read.
Task
1

45



29



46



30



47



31



48


Read.
Task
3

32



49



33


Read.
Task
2

50



34



51



35



52



36



53



37



54



38



55



39



56



40



57



41



58



42



59



43



60



44



61






62




Total:

1
st

Marker signature:

2
nd

Marker

signature: