Mobility - NYS Forum

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Dec 10, 2013 (3 years and 6 months ago)

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Webmasters’ Guild Workgroup

Friday, May 7, 2010

Tim Roche

Regional Account Executive

781
-
354
-
6025

troche@pyxismobile.com

Webmasters’ Guild Workgroup

Friday, May 7, 2010

How can The State of New York meet or
exceed the mobile application needs of
its’ citizens, motorists, employees, and
partners in 2010?

State of New York

Web Guild

The Question

Webmasters’ Guild Workgroup

Friday, May 7, 2010


Mobile Trends & Future Expectations


Considerations and Approaches for strategically
delivering mobile applications


What Matters most to
New York State


Q & A Discussion


Next Steps

Today’s Agenda

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Mobility Tenants…


Mobile Applications, enabled by the proliferation of smart phones,
represent a disruptive technology, much like the Web Browser of 15
years ago


Several approaches exist for enabling mobile applications, with
advantages and disadvantages to each


A Mobile Application Platform is proven to be most economic, long
-
term
approach for large enterprises/complex needs

Webmasters’ Guild Workgroup

Friday, May 7, 2010

From February, 2009…

…To January, 2010

+50 Million Users / +150,000 Apps / +3 Billion Downloads

First Blackberry, then iPhone

Webmasters’ Guild Workgroup

Friday, May 7, 2010


Android outselling iPhone so far in 2010


60,000 Android units shipped every day (22M units annual run rate)


Vast proliferation of devices, manufacturing capacity


Number of applications expected to surpass 100,000 by October, 2010

Now Android, and Then What?

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Smart Phones will soon outsell PCs


Smart Phone
Marketshare

3Q09

4Q09

Research In Motion

51.0%

43.9%

iPhone OS

29.5%

23.9%

Android

5.3%

19.3%

Microsoft Windows Mobile

5.1%

5.1%

4 Platforms comprise 93% of all Smart Phones in the US

Smart Phone Trends Are Clear

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Eric Schmidt, CEO, Google
-


Our smartest engineers

are right now building mobile
applications. They start with mobile
-
centric applications, not desktop centric
applications."

Paul Bloom, Chief Technologist, IBM
-

Mobility and the associated analytics will change
virtually every enterprise business process … It will change the relationship between
enterprises and their customers, their employees and their partners, enabling them to
do business in more intelligent, efficient ways.
"

Information Week Cover Story, 2009
-

“Two
-
thirds of companies are deploying or planning to
deploy mobile apps ... The questions they face are what to provide access to, how to do
it, who should get access, and from which types of devices.”


Mobile Applications Available

Phone

Mar 2010

2009

Apple

150,000

15,000

Blackberry

5,700

<1,000

Android

30,000

<1,000

Smart Phone Application Trends

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Advantages


Can support wide spectrum of devices, including “feature
-
phones”


Fast time to deployment


Relatively simple support model, using same or similar tools already used for
website/app development


Good for users who have occasional use, very simple workflows, non
-
mission
critical applications

Disadvantages


Generally poor and inconstant user experience, especially with complex or
multi
-
threaded workflows, typically resulting low adoption rates


Limited or no integration with smart phone features (GPS, voice, video,
camera, screen features, …)


Slow performance, lacks off
-
line/disconnected use


Battery life is compromised

Mobility
-

The Browser Approach

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Advantages


Full control, flexibility over User experience, branding


Fast time to market when delivering on a limited scale (i.e., single
platform, limited or no integration, secure access/authentication not
needed)

Disadvantages


Expensive to maintain over time and as application
needs/complexities grow


Challenge to respond to changing user needs and device
advancements (updating, extending applications once deployed)

Mobility
-

The Custom
-
Build Approach

Webmasters’ Guild Workgroup

Friday, May 7, 2010

“Mobile developers spend approximately
20%

of their time with actual development,
leaving a bulk of their time


the remaining
80%



for adapting their applications for
deployment across multiple smart phones &
networks.”

Source: Jupiter Research

What’s Wrong with This Picture?

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Advantages


Rich user experience, optimized for mobile


“Plumbing” already in place, tested, validated


Fastest time to market if more than one device, application needed (and/or
complex back end integration required)


By far the lowest total cost of ownership when multi
-
device, multi
-
app needs
exist


Platform provides a rich environment and infrastructure, allowing company to
focus on the applications themselves


Rapid development/deployment with follow
-
in applications

Disadvantages


Typically more expensive up
-
front cost than other alternatives, especially for
less complex requirements


Some limitations may exist with UI for most advanced needs over custom
build

Mobility


The Platform Approach

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Critical features for app development

Strong Medium Weak

Browser based

Custom build

Platform build

Security

Native look and feel

Speed to deploy 1 app 1 device

Speed to deploy to multiple devices

Speed to deploy multiple apps

Accommodation of new OS and device upgrades

Ability to custom configure

Ease of configuration and reconfiguration

Multiple workflow support

Data integration

High quality user interface

Multiple language support

Automatic software updates

Reporting and analytics

Cost to develop 1 app 1 OS

Total cost of ownership multiple devices, OS

Ability to develop gaming apps

Mobility Approaches

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Custom Development:

-
Requires separate experienced teams of 2
-
3 senior technical FTEs per device OS

-
Time and expense related to build out of infrastructure (the iceberg)

Ongoing Maintenance:


-
Depending on application, requires 1
-
3 technical FTEs per device OS to support

iPhoneSkillset

Objective C

Blackberry Skillset

J2ME

Android Skillset

Java

Custom Build can exceed 3X Pyxis Mobile’sTotal Cost of Ownership over 3 years

Windows MobileSkillset

.NET CF, C#

Custom Build vs. Platform Build

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Data/Information


Integration Toolkits


Validation


Transmission


Encryption


Offline Cache/Sync


Enterprise Features


User Authentication


User Management


Workflows


Transaction logging


Local data safeguarding

The “application” is the tip of the iceberg,
the true
value lies below the surface:

Rich, Native Client Support


Devices


Interfaces


Screens


Features


OS updates


Management


Usage, performance
reporting


Administration tools


Local language, support

Value of a Platform

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Usage Tracking, Reporting, & Analytics

Webmasters’ Guild Workgroup

Friday, May 7, 2010




Location
-
based mobile applications can change the way the public sector,

& citizens conduct business to improve efficiency, workflow, traffic, & safety.


Examples:

1.
Allow motorists to take photos of potholes, capture the GPS coordinates, and
upload to back
-
end systems…sending an alert to appropriate party’s mobile device

2.
Device detects current GPS location, sends alert of oncoming traffic and re
-
routes
your trip accordingly

3.
GPS can detect motorist tendencies and accurate data can be collected and
analyzed for future planning projects



Mobility for NY511

Webmasters’ Guild Workgroup

Friday, May 7, 2010

NYC311 Prototype

-

Built in 3 days by one Pyxis Mobile consultant

-

Supported on three (3) device platforms

-
iPhone

-
BlackBerry

-
Windows Mobile


-
Note
: a recorded video of a demo is available

Mobility for NYC

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Healthcare: Google Health

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Nutritional Content: Good Guide

Webmasters’ Guild Workgroup

Friday, May 7, 2010

Mobile Use

User Community

Back
-
End Integration

Overview

Business Challenges

Results



Course Management and Assignment access



Donations and Student Pay Card Management



University news feeds



Enable advanced CRM capabilities



Real
-
time student alerting, for weather and other


emergency notifications



iPhone, Blackberry, Android




~ 20,000 Students



~ 20,000 Parents



~ 2,000 Faculty and Staff



~ 250,00 Alumni




BlackBoard



SunGard Banner



Laundry View



RSS Feeds


Northeastern University has developed the myNEU portal to centralize all


of the information relevant to the University.


They wanted a mobile solution that could leverage all of the work that was


put into myNEU.


They are a leading University with a tremendous focus on using


technology to stay competitive in higher education.


Students were asking for mobile capabilities, several departments within


the University were in varying stages of building/deploying a mobile


application for the iPhone, and they needed to centralize their mobility


efforts on one platform.


Northeastern wanted to provide students with a mobile


solution that would give them mobile access to key data such


as class schedule, assignments, news, alerts etc.


They wanted the solution to work on multiple device types and


they didn’t want to have to build & support solutions for each


of those devices.



myNEU Mobile is the first of the mobile solutions that


Northeastern has deployed to students.



Using a single Pyxis Mobile platform, they are now expanding with


mobile solutions for Admissions, Alumni, Athletics and more.

Higher Education

Webmasters’ Guild Workgroup

Friday, May 7, 2010

-

Lottery

-

Bridge & Roadway Inspections

-

Sex Offender Awareness

-

Teachers taking class attendance displaying results in real
-
time

-

Restaurant inspection process

-

Theatre & Cultural

-

Volunteer access & sign
-
up

Other Use
-
Cases in Govt

Webmasters’ Guild Workgroup

Friday, May 7, 2010

DEMONSTRATION

Tim Roche

Regional Account Executive

781
-
354
-
6025

troche@pyxismobile.com