Justin Peterson MK300 10/16/11

gabonesedestructionSoftware and s/w Development

Feb 17, 2014 (3 years and 1 month ago)

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Justin Peterson

MK300

10/16/11


Designed by PR professionals, for PR
professionals:



Media Database



Press Release

Distribution



Media Monitoring



Media Analysis


Global database of traditional and social media
contacts



Targets influencers and knows:


Who to contact


When to call


What to pitch



World’s largest database of social media contacts



Provides contacts who drive decision
-
makers in industry



Provides influence rating of competitors




CRM tools for PR management



Organize, share, and monitor media relations
activities



Manage multiple campaigns simultaneously



Bacon’s Media Directory



Access to thousands of reporters and news outlets




Search Engine Optimization



Enhance keywords to increase visibility to influencers



Permanently archive Press Releases (PR’s)



Social Media Distribution



Create content in one place and publish to all social
media platforms



Gain insight from professionals to write PR’s



Custom newsrooms integrated to brand website to
increase visibility



Traditional Distribution



Web, wire, email



Wide scope of distribution channels



PR Measurement



Measure scope of PR and see who is publishing PR



See who opens emails
-
narrow campaign efforts



Gauge reception of PR in marketplace




Social Media



Converse with the fans
and nay
-
sayers

to
promote brand




o

Track viral success of stories
-
see comments

from blogs all over Internet


Social Media



Track volume of buzz
around keywords of
campaign



SCRM, with integration to
SalesForce.com



Basic Analytics



Snapshot of media

coverage vs. competition



Understand patterns of

coverage throughout and after the campaign



Customizable dashboards display charts of interest



Presentation
-
ready display of data and charts


Advanced Analytics



Evaluate campaign’s impact and reach through
scoring



Estimate how memorable the campaign was



Determine how many people were influenced by key
messages




Social Media Analysis



Monitors blogs and makes sense of it all



Determines the themes, topics and trends of
conversation



Reports frequency, mix and tone of coverage