Supporting Movie Contents Marketing using Bayesian Networks

frogsspiffyAI and Robotics

Jul 18, 2012 (5 years and 4 months ago)

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The 23rd Annual Conference of the Japanese Society for Artificial Intelligence, 2009

Supporting Movie Contents Marketing using Bayesian Networks
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Kaori Ochiai Tetsuya Shimokado Chihiro Ono Hideki Asoh Yoichi Motomura
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KDDI
Shochiku Co. Ltd. KDDI R&D Laboratories Inc. National Institute of Advanced Industrial Science and Technology
Abstract: A supporting movie contents marketing system using Bayesian networks is developed. This system is used in
marketing section in Shochiku co. ltd. and discussed as personal construct models for movie evaluation tasks in this paper.


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The 23rd Annual Conference of the Japanese Society for Artificial Intelligence, 2009
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[Ono 07] C. Ono, M. Kurokawa, Y. Motomura, H. Asoh: A
Context-Aware Movie Preference Model Using a Bayesian
Network for Recommendation and Promotion. User
Modeling 2007, 247-257, 2007

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