STRATEGY FORMULATION & ACTION PLAN FOR TRAINING & COMMUNICATION

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Nov 12, 2013 (3 years and 8 months ago)

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STRATEGY FORMULATION & ACTION
PLAN FOR TRAINING & COMMUNICATION


West Bengal , Bihar , Orissa , Chhatishgarh , Jharkhand



GOALS : STRENGTHENING LOCAL SELF
GOVERNANCE AND ACCELERATING RURAL
DEVELOPMENT



PAINS OR GAPS



LACK OF INFORMATION OF FLAGSHIP PROGRAMMES



GRAM SABHA IS NOT PROPERLY FUNCTIONING DUE TO
LACK OF PEOPLES’ PARTICIPATION




REPORTED LEAKAGES IN THE FUND FLOW AND UTILASATION



NO SYSTEMATIC GRASSROOT LEVEL PLAN



NO IEC PLAN AT GRASSROOT LEVEL



NO CAPACITY BUILDING ON IEC ASSESSMENT ON IEC HAS
BEEN DONE



NO CONVERGENCE AND CO
-
ORDINATED ACTION AMONG
THE LINE DEPTTs.

OBJECTIVES OF THE T & C STRATEGY PLAN



TO INCREASE THE REACH & THE COVERAGE OF FLAGSHIP
PROGRAMME THROUGH BETTER DISSEMINATION OF THE
INFORMATION




TO ENHANCE THE PEOPLE’S PARTICIPATION





TO STRENGTHEN THE GRAM SABHA FOR


PLANNING & IMPLEMENTATION




TO REDEFINE THE ROLE OF THE TRAINING INSTITUTES (
NIRD , SIRDs & ETCs )



TO INITIATE AN INTEGRATED TRAINING & COMMUNICATION
PROGRAMME



TO EVOLVE THE PROCESS OR MECHANISNM FOR ACTIVE
INVOLVEMENT OF ALL THE DEPARTMENTS & PARTNERS.

TARGET GROUPS


TARGETTED RURAL PEOPLE , WITH GREATER
EMPHASIS ON WOMEN , VULNERABLE &
MAGINALISED



PANCHAYAT AND RURAL DEVELOPMENT
FUNCTIONARIES ( BOTH ELECTED AND
SELECTED )



ALL PROGRAME FUNCTIONARIES OF LINE
DEPTTS. & CIVIL SOCIETY PARTNERS /
STAKEHOLDERS



MEDIA PROFESSIONAL & GROUPS

i

OBJECTIV
ES


PROGRA
MME



GAPS

STRATEGY


ACTION


RESPONSIBLE
AGENCIES


TO
INCREAS
E THE
REACH &
THE
COVERA
GE OF
FLAGSHI
P
PROGRA
MME
THROUG
H
BETTER
DISSEMI
NATION
OF THE
INFORM
ATION



To increase the
flow of
information to the
grassroot




Campaign



Mobile van with
information




Radio





Frequent Miking




Picture Posters




folk culture




TV Serial on
best practices and




Song & Drama




Bhajan Mandali



door step

Information




DFP & PIB






AIR





Gram
Panchayat




Expert Artist &
PIC




Prasar Bharati





Song & Drama
Division, Ministry
of I& B







Local SHGs





Toll free Help
-
line








BSNL , SIRD




OBJECTIVES

PROGRAM
ME


GAPS

STRATEGY

ACTION

RESPONSIBL
E AGENCIES

TO
ENHANCE
THE
PEOPLE’S
PARTICIPAT
ION

NREGA





Activating
Gram Sabha







Introducing
Mahila Sabha

Before Gram
Sabha















Invovement
of civil
siciety




developing
volunteers




Motivating
the women

Through
Puppet
Show ,
drama
therapy




Campaign
for
occurrenc e

of Gram
Sabha
through
radio and
folk singer







Information
& Culture
Deptt.






NYK



Song &
Drama
Division


Local folk
teams






Radio


( AIR )

Doordarsh
-

an


DFD

DAVP





n

OBJECTIVES

Strategy

RESPONSIB
LE
AGENCIES

TO
STRENGTH
EN THE
GRAM
SABHA
FOR
PLANNING
&
IMPLEMEN
TATION



Training &
capacity
building for
PRI
functionaries




Campaign





Orientation
Trg to
members








Door to door
campaign




letters to the
voters




Compulsory
meeting




Incentives on
performance




Mass
-
campaign




Cultural
Activity






DAVP



SIRD



Local Self
Govt.






NYK



Anganwadi
workers ,
Social
Welfare
Deptt.




Informa

-
tion &
Culture



Local
drama
groups




Song &
Drama
Division






AIR



LINE
DEPTT.







OBJECTIVES

PROGRAM
ME


GAPS

STRATEGY

ACTION

RESPONSIB
LE
AGENCIES

TO
REDEFINE
THE ROLE
OF THE
TRAINING
INSTITUTES
( NIRD ,
SIRDs &
ETCs )



Increasing the
institutional

capacity



Development
of tools and
techniques for
IEC and Trg.
modules




Evaluation of
Trg. And
Programme
Delivery





Database
of available
local Trg .
Institute




TNA of
various
stakeholders
under
various
schemes



Special teg
on IEC




Increasing
online ,
onsight &
other modes
of training
delivery



Process
Doccumentat
ion



DRDC



Line
Deptts.





NIRD ,
SIRDs , other
partners








P & RD
(outsour
-

cing )



MoRD





SIRD



DRDC



DFD

di

OBJECTIVES




GAPS

STRATEGY

ACTION

RESPONSIBL
E AGENCIES

TO INITIATE
AN
INTEGRATED
TRAINING &
COMMUNIC
ATION
PROGRAMM
E



Facilitatng in
drawing up
Communication
& Training
Action Plan



Development
of Guidelines



Development
of Participatory
planning



to conduct
annual impact
assessment of
Trg and IEC




IEC wing of
MoRD


NIRD



SIRDs



Partners






ato

OBJECTIVES

PROGRAM
ME


GAPS

STRATEGY

ACTION

RESPONSIBLE
AGENCIES

TO EVOLVE
THE
PROCESS OR
MECHANISN
M FOR
ACTIVE
INVOLVEME
NT OF ALL
THE
DEPARTMEN
TS &
PARTNERS.


Convergence of
all the line
Deprtments



To develop
one co
-
ordination
committee at
Natioal , State ,
District and
Block level ,
monitored by
MoRD




Identification



Joint Action
Plan for
specific role
and
responsibilities
of different line
departments
and partners



MoRD



State
Governments




TIME LINE



Total Duration for this Action Plan : 3 years



All preparatory Activities : First 6 months



Pilot Testing for IEC , Training & Convergence :
Second six months



Scale
-
up of Action Plan : 2
nd

Year


Mid
-
term Assessment & Corrective Measures:
At the end of 2
nd

year


Independent Ownership of new strategy by
the stakeholders : 3
rd

year

Outcome



People better informed



Better choice to People



services better utilised ,



Functionaries are empowered



better programme Delivery

Rural
Develop
-
ment



People’s
Participation



Monitoring
&
Evaluation

Proper
Implemen
tation


Proper
planni
ng


Inform
-
ation
dissem
ination

Co
-
ordination
with the line
department

Social justice







THANK YOU