Interactive Mobile Broadcast

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Nov 12, 2013 (4 years ago)

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© bmcoforum 2008

Interactive Mobile Broadcast



Prof. Dr. Claus Sattler

Executive Director

Starter Group D
-
COD#1

(Digital Content Distribution)




7. July 2008, Paris

© bmco 2003

Page
1

About
bmco
forum

1.

Regulation and spectrum
lobbying

2.
End
-
to
-
end Interoperability

3.
Bearer technologies

4.
Broadcast network
structure and coverage
expectations

5.
Generic business models

7.
Content formats and
services


8.
Outlook 2010

”Broadcast Mobile Convergence Forum“ is an



to accompany and support the development of an open market for
mobile broadcast services


international non
-
profit industrial association

110+ mobile broadcast focussed
industry companies and consortia
from all parts of the value chain!


Merged with IPDC Forum


Co
-
founder and secretariat
member of EMBC

Work items 2008

© bmco 2003

Page
2

Approaches to Mobile TV

Step1: Simulcasting existing TV channels

Step 2: Special made for mobile channels

Step3: Interactive mobile TV channels

Step 4: Apps and content downloads

© bmco 2003

Page
3

Step 1: Simulcasting existing TV channels

Mobile TV

Content

TV programs

Streaming vs.
Download

Display
broadcast
stream in real
time

User Interface

TV player

Interactivity

No

Broadcast time

Full day

© bmco 2003

Page
4

Step 1: Simulcasting existing TV channels

From the content point of view the costs of simulcasting
existing TV channels to mobile devices are manageable.

_
Content rights

_
Re
-
coding


© bmco 2003

Page
5

Step 1: Simulcasting existing TV channels

Problems:


Obtaining mobile rights might be extremely expensive

_
Temporarily replacing specific content generating rights issues
by other content, e.g. Formula 1


Content of existing TV channels is not adapted to the usage
scenario of mobile TV

_
Shorter time of attention due to usage environment

_
Display size much smaller


Long shots (sport, landscapes)


Tickers (news)

_
Different peak times

Stationary TV usage

Mobile TV usage

© bmco 2003

Page
6

Step 2: Special made for mobile channels

Set up a new channel re
-
purposing existing content


1.
Best of …


2.
Loops


3.
Mobile distribution before stationary distribution


4.
Additional soap backstage content


5.
Zooming in




© bmco 2003

Page
7

Step 2: Special made for mobile channels

Create a new channel with specific mobile TV content


1.
Live programming guide, referring to other mobile TV
channels



2.
Special sport channels using user generated content



3.
Special full programme channel


La3 Live (A live programming guide: an innovative
way in the future to influence customers behaviour)

La3 Sport (special mobile TV content)

© bmco 2003

Page
8

Step 3: Interactive Mobile TV Channels

Mobile TV

Interactive formats
(interactive TV &
streaming media)

Content

TV programs

TV programs, live
streams, additional
infos
(at least SMS number)

Streaming vs.
Download

Display
broadcast
stream in real
time

Display broadcast
stream and data in
real time

User Interface

TV player

Browser

Interactivity

No

Telephone call,
SMS/MMS, Voting,
Internet access, etc.

Broadcast time

Full day

Full day

© bmco 2003

Page
9

Music voting &

downlads &

e
-
commerce

Voting

with

thumbnail

buttons

Step 3: Interactive Mobile TV Channels

Live update

of goals

& additional

information

Interactive

Radio

with

live aggregators

Advertisement

with

additional

information

Quiz show live

participation

Live update

of auction

& direct

bidding!

Head End

Rendering

on all devices!

Catalog

ordering

Information

with

Web links

Chat

with

Community

options

Music

download

Source: GMIT

© bmco 2003

Page
10

Music voting &

downlads &

e
-
commerce

Voting

with

thumbnail

buttons

Step 3: Interactive Mobile TV Channels

Live update

of goals

& additional

information

Interactive

Radio

with

live aggregators

Advertisement

with

additional

information

Quiz show live

participation

Live update

of auction

& direct

bidding!

Head End

Rendering

on all devices!

Catalog

ordering

Information

with

Web links

Chat

with

Community

options

Music

download

Source: GMIT

© bmco 2003

Page
11

Step 3: Interactive Mobile TV Channels

Unreadable

video

overlays

Non
-
integrated
voting services

Simulcasting approach

One
-
button

premium SMS
voting (

)

Instant Premium

Downloads (

)

Optimized video

for mobile
reception

Optimized

rendering

of textual

information

Community

(

)

Interactive broadcast approach

© bmco 2003

Page
12

This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

VIVA Get the clip: Vote for your favourite music clip

© bmco 2003

Page
13

This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

VIVA Get the clip: Vote for your favourite music clip

© bmco 2003

Page
14

This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

VIVA Get the clip: Vote for your favourite music clip

© bmco 2003

Page
15

This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

VIVA Get the clip: Vote for your favourite music clip

© bmco 2003

Page
16

Step 3: Interactive Services Implementation

_
Application framework based interactivity

_
Metadata based interactivity








_
Browser based interactivity (Adobe Flash Lite, SVG Tiny
1.2),

_
MPEG LASeR, 3GPP DIMS/OMA RME)

_
API based interactivity (JSR
-
272)




© bmco 2003

Page
17

Step 4: Apps and content downloads

Mobile TV

Interactive formats
(interactive TV &
streaming media)

Apps & content
download

Content

TV programs

TV programs, live
streams, additional
infos
(at least SMS number)

Application
programs, application
specific content

Streaming vs.
Download

Display
broadcast
stream in real
time

Display broadcast
stream and data in
real time

Store broadcast
streams and data,
display them from
storage

User Interface

TV player

Browser

Browser based
application

Interactivity

No

Telephone call,
SMS/MMS, Voting,
Internet access, etc.

Telephone call,
SMS/MMS, Voting,
Internet access, etc.

Broadcast time

Full day

Full day

Scheduled

© bmco 2003

Page
18

This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

© bmco 2003

Page
19

This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

© bmco 2003

Page
20

This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

© bmco 2003

Page
21

This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

© bmco 2003

Page
22

bmco
forum work on interactivity

_
Step 1: Interactivity uses cases


Objectives:

_
Describe use cases (technological neutral)

_
Marketing potentials to content and services
industry

_
Input for step 2


Work item: Content Layout and Services


Status: Close to finalise

_
Step 2: Generic interactivity feature and tools for

implementation


Objectives:

_
Define generic features and tools

_
Relate them to the use cases in step 1

_
Input for step3


Work item: Content Layout and Services

© bmco 2003

Page
23

bmco
forum work on interactivity

To be decided in detail:

_
Step 3: Discuss implementation aspects of inter
-

activity feature and tools (profiles, schedule etc.)


Objectives:

_
Profiles

_
Schedule


Work item: Interoperability


After step 2 has finished

_
Step 4: Look for partners for standardisation


Work item: Interoperability

© bmco 2003

Page
24

Interactive Mobile Broadcast Use Cases

_
Information
-
specific use cases


Static show
-
related information


Dynamic programme
-
related information


TV channel dependent information


Brand advertising

_
Action
-
specific use cases


Jukebox


Voting during live TV


Answering a lottery question of a live TV channel


Participation in a quiz show


Betting


Ordering an advertised product


E
-
commerce in a music channels


Booking a car test drive


Chatting with the live TV channel

© bmco 2003

Page
25

Generic Interactivity Feature and Tools

_
Transport


Transport of interactive content via broadcast media


Transport of interactive content via mobile channel


Continuous updates


Short tune in times

_
Rendering (UI)


…..

_
Interactivity/Miscellaneous

_
….

© bmco 2003

Page
26

Contact

Broadcast_Mobile_Convergence Forum

(
bmco
forum)


Prof. Dr. Claus Sattler

Attilastr. 61
-
67

D
-
12105 Berlin

Fon +49_30_255 680
-
10

Fax +49_30_255 680

99

claus.sattler@bmcoforum.org