Technical Decision Maker - Cisco

fortnecessityusefulSoftware and s/w Development

Dec 14, 2013 (3 years and 9 months ago)

97 views

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

1

Putting People at the Center of Collaboration

Collaboration Architecture

Your Logo

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

3

Customer Executive/Technical Decision Maker
Deck


Title
: The New Collaboration Experience


Target Audience: Technical Decision Makers,
CTO


Focus


4 Core Sections
:

1.
Future of Workspace


Barriers to workspace and how can customer overcome the barriers

2.
Why Cisco


Helps you position why you chose Cisco as the preferred vendor to your
customer

3.
Why You


Recommendations on what you want to highlight to customers to
win the deal, such as your success stories, services you offer etc.

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

4

The Future of the Workspace

People don’t want computers.
They want to relate, share,
communicate, enjoy, learn,
discover, analyze and
create.

Gartner





© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

5

The Future of the Workspace

People

Want to

COLLABORATE

with Other
People


© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

6

Barriers to Collaboration

PLACE

TIME

TOOLS

MEDIA TYPES

EXPERTISE

LANGUAGE

SEMANTICS

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

7

Collaboration is Equal Parts

Process, Culture and Technology

Collaboration isn’t just about technology

We’re using collaboration to change the way we work

Process

Culture

Technology

“ Real
-
time competence sharing is necessary in a complex and demanding
industry. It is all about integrated operations and people in a seamless
collaboration, independent of organization, time, and place.”







-
Helge

Lund, CEO of Statoil

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

8

Text

Voice, Video

Number
of Participants

Collaborative Tools

One

Many

Expanding Collaboration to include Broader, Richer Interactions

Changing the Way We
Work


Documents

IM

Email

Personal

Telepresence


Voicemail


Discussion Forums

Streaming

Video

Wikis

Blogs

Contact Center

Conferencing


Social Networking

Desktop Video

Group
Telepresence


Video Events

Social Video

Voice

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

9

Collaboration

The Opportunity and The Challenge

Collaboration doesn’t fit into traditional IT silos

Desktop

Voice

Applications

Infrastructure

Network

Video

ERP
/CRM

BPM

?

Security

Scalability

Performance

Effective

Adoption

User

Requirements

Workflow

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

10

Secure

Inter
-
Company

Flexible

Deployment Models

Enterprise

Social Software

Pervasive Video

Interoperable,

Open Architecture

Integrated

Experience

Cisco Strategic Direction

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

11

Integrated Collaboration Architecture

Network Services

Medianet Services

Collaboration

Services

Client Services

Collaboration

Applications

Devices

Transport

Signaling

QoS

Auto
-
Discovery

Transcoding

Auto
-
Configuration

Transrating

Resource Control

Transcribing

Workflow

Scheduling and
Calendaring

Session Mgmt

Presence / Location

Recording/Playback

Authoring

Real
-
time

Data Sharing

Real
-
time

Messaging

Search

Semantic Processing

Social Graphing

Metadata Tagging

COMMUNICATION

CONTENT

Client Services

Framework

Medianet Services

Interface

Lightweight APIs

Messaging

Enterprise Social Software

Conferencing

Telepresence

IP Communications

Customer Care

Desktop

Mobile

In
-
Room

Security Services

Identity

Policy

AAA

Encryption

Federation

Provisioning

Maintenance

Administration

Operations

Management Services

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

12

IP COMMUNICATIONS

MOBILE APPLICATIONS

CONFERENCING

CUSTOMER CARE

Cisco Collaboration Portfolio

MESSAGING

ENTERPRISE SOCIAL SOFTWARE

TELEPRESENCE

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

13

Why Cisco?

Wide Variety of Collaboration Needs

Wide Variety of Collaboration Technologies

Mobile, Office, Home,
Inter
-
Company

Cloud

On
-
Premises

Smartphones,
Tablets,
Laptops, Thin Clients

Video, Voice,
Web,

Social, Business Apps

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

14

ANY CONTENT

ANYWHERE

ANY DEVICE

Why Cisco?

INTEGRATED COLLABORATION EXPERIENCE

Wide Variety of Collaboration Technologies

Wide Variety of Collaboration Needs

Video Handled as

Easily as Voice

Flexible Access

from all Clients

Richest Experience

in Any Location

Secure Intra
-

and Inter
-
Company Communications

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

15

Taking the Next Step

Multiple Points to Get Started

Customer

Care

Telepresence

Conferencing

Messaging

Enterprise

Social Software

IP

Communications

Replace an

Aging TDM PBX

Virtualize
Customer
Support

Reduce Travel
Expenses

Shift to Cloud
Efficiencies

Improve
Interactions
with Suppliers

Increase
Sales
Productivity

Start at Any Point, Go at Any Pace,

Based on Business Priorities

Use on premise call control with SaaS conferencing to
lower costs, while delivering higher audio quality

Increase value and reduce operating expenses for

Cisco TelePresence by leveraging call control. Improve
customer, partner and internal productivity through

one button integration of WebEx and TelePresence.

Strengthen customer relationships by integrating Customer Care with
video communities to provide pre
-
recorded video expertise.

CISCO COLLABORATION APPLICATIONS

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

16

A fundamental principle of Cisco collaboration architecture that


Uses standards where available:

XMPP and for messaging and presence

CMIS for access to existing content sources

OpenSocial for sharing gadgets and social data

H.264 Basic Profile Support for Video


Provides gateways where necessary:

Video transcoding capabilities provided by a medianet

XMPP <
-
> SIP/SIMPLE


And delivers programmatic access to underlying services:

Client Services Framework

Well
-
defined XML APIs

Medianet Services Interface

Interoperable, Open Architecture

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

17

Interoperable, Open Architecture

Driving Open Standards

Encouraging Industry
-
Wide Interoperability from the Start


ViPR
:
V
erification
I
nvolving
P
STN

R
eachability


Five
IETF

Submissions in November 2009:


Primary
RFC
: draft
-
rosenberg
-
dispatch
-
vipr
-
overview 282


International Multimedia Telecommunications Consortium


Telepresence

Interoperability Protocol (TIP)


http://tiprotocol.sourceforge.net/



A Titanium Sponsor of the
XMPP

Standards Foundation (
XSF
)


Seven
RFCs

-

http://xmpp.org/rfcs/


Nine Drafts
-

http://xmpp.org/internet
-
drafts/


282 Extensions
-

http://xmpp.org/extensions/


Extensibility driving innovation

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

18

Interoperable, Open Architecture

Any to Any Media Transformation

Any to Any Video Collaboration

Media
transcoding
, scaling and
transrating

for seamless communications and bandwidth optimization

MXE 5600

TelePresence

Server 8710

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

19

Interoperable, Open Architecture

Programmatic Access to Underlying Services for Developers

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

20


Reality of enterprise de
-
perimeterization

requires measures up and down the stack


No better point from which to enforce security

policy than within the network

Session encryption

Knows who you are

Knows where you are

Can ubiquitously grant/deny access to resources

Allows for increased visibility and monitoring of

events from multiple points of presence


Allows you to collaborate with confidence


Different solutions available built upon core foundation

Secure Intercompany

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

21

Secure Intercompany

Bridging Islands of UC Productivity with Intercompany Media Engine

Performs certificate based authentication with remote enterprises

TLS based signaling between enterprises with SRTP media

Full set of Unified CM SIP Inter
-
cluster trunk capabilities

supported in Intercompany Media Engine trunk

Unified

CM

PSTN

Gateway

PSTN

Gateway

Unified

CM

INTERNET

PSTN

Customer

B
HQ

Customer

A
HQ

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

22

Secure Intercompany

VCS Expressway Deployment

H.323

SIP

SIP
and H.323 call control

SIP
-
to
-
H.323 gateway

IPv4
-
to
-
IPv6 gateway

BW management

Provisioning

Management

Scheduling

Exchange, Domino

Active Directory

Up
to 720 ports

Full
transcoding

H.261,263,264

AAC
-
LD, AAC
-
LC

G.711/723/728/729

G.722/722.1

MCU

TMS

VCS Control Cluster

VCS
Expressway
Cluster
for
B2B and
remote
offices

Registers to
Expressway cluster

INTERNET

VCS

Expressway

VCS

Control

Other Enterprise
or Branch Office

Enterprise

Remote Worker in
Home or Branch Office

B2B: DNS
-
based
routing of calls

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

23

Secure Intercompany

Intercompany Cisco
TelePresence

Intercompany Services Available for Private
and Public Meeting Rooms Include

Secure End to End
Meeting Sessions

Scalability for Point to Point
and Multipoint Meetings

Scheduling and
Directory Services

Intercompany

Cisco
TelePresence

Exchange
services

POP

CUBE

CUBE

CUBE

CUBE

MPLS
VPN

MPLS
VPN

Customer A

HQ

Customer A

Branch

Customer B

HQ

Customer B

Branch

Public Cisco

TelePresence

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

24

Secure Intercompany

Cisco Cloud
-
Based Collaboration Solutions

Cisco WebEx Collaboration Cloud

Integrations with Enterprise Network and Applications

Conferencing

IM
and Presence

Email

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

25

Pervasive Video

Real Time Quality of Experience

Begins with a Solid Foundation


Disciplined network architecture end
-
to
-
end


Sufficient bandwidth availability


QoS

technologies and techniques


Multicast enablement and multipoint control

Medianet

Simplifies Delivery


Auto
-
discovery and auto
-
configuration


Intelligent codec selection


Transcoding

and
transrating

of media in flight


Resource control and monitoring


Transcription and translation of media in flight

Must be preserved in a virtualized environment


Making the service delivery model opaque


Accounting for delivery of real
-
time media to the virtual desktop




© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

26

Pervasive Video

Medianet

Optimizes the Network for Rich Media

Video Monitoring

System Management

Resource Control / Admission Control

PfR
-

RSVP Integration

Identity

Location Services

Energywise

Services

Autoconfiguration

Medianet


Service

Interface

Medianet


Service

Interface

Metadata

Codecs

Metadata

Codecs

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

27

CUPC

MS Office

Video

Desktop Virtualization
Software

Virtualized

Data
Center

WAAS

ISR

ACNS/
WAAS

Nexus

Branch

Data Center
Network

Cisco

WAN


Microsoft OS

Virtualization Aware Network

ACE

VDS

Broker

End
-
to
-
End Security,

Management
and Automation

Virtualization

Endpoints

Cius

Business Tablets

Virtualized

Collaboration Workplace

Wyse, Devon IT,
iGEL

Hypervisor

FC

FC

Virtual
CUCM

Virtual
QUAD





Pervasive Video

VXI

End to End System Architecture

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

28

Unique experiences are made possible using

our
distinctive architectural building blocks:


Interoperability via open protocols and APIs


Real
-
time Communications


Policy
-
based Security


Network
-
enriched Context

Combined in different ways, they accommodate various

working styles

as
we’ve done in our own products:


Cisco Quad for those who prefer a social experience


Enterprise Instant Messaging for users who live in IM


Cisco Mail for those who prefer to work from the inbox


Integrated collaboration architecture allows community members from
each to reach out to others, escalating to voice and video when
appropriate
-

although initial interaction might have begun on the desktop

Enterprise Social Software

Enabling Dynamic Communities

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

29

Content

Management

Social Tagging

People,
Communities,
Information,
Search

Click to:


Call, IM, Meet

Personal

Dashboard

Directory

Profile

Blogs, Wikis,

Forums

Video

Community

Team Space

UC
-
Eenabled

Browser

Policy and

Security

Micro
-
Blogging

Enterprise Social Software

Cisco Quad

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

31



WebApp Container

Portlet

View

Controller

Model

Cisco

Unified

CM

Cisco

Unity

Connection

W
i
k
i

B
l
o
g

P
e
o
p
l
e

C
o
m
m
u
ni
ty

O
r
g

F
o
r
u
m

A
c
t
i
v
i
t
y

Sub
scri
ptio
n

T
a
g

B
o
o
k
m
a
r
k

T
o
p
i
c

C
o
m
m
e
n
t

Social
Graph

Tag
Cloud

M
e
t
r
i
c
s

V
i
d
e
o

Audi
o

Docum
ent

Text Index

External

CMS

Web 2.0 Interfaces

Jabberwerx

CSF Media

Browser


OpenSocial


Social graph


CMIS


Social tagging and
bookmarking


RDF
/
SPARQL


Any
portlet

functionality

Business Applications:
CRM, ERP, Workflow, etc.

BOSH

SIP/RTP

SOAP

REST

IMAP or SOAP

SOAP

JDBC

JCR

CMIS

REST

REST

REST

HTTP/
COMET

Cisco

Unified

Presence

Email/

Calendar

EPM

Cisco

Show and

Share

Cisco

Pulse

Enterprise Social Software


Quad Open Standards Based Integration

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

32

Location

Bookmarks

Music

Photos

Games

Video

Digital

Work

Activity

Streams

Events

Process

Exception

Content

Hash
-
tags

Project

Activity

Community

Network

Group

Publics

+

Object

Data

Interaction

Augmentation

Sharing

Analytics

+

+

+

+

Digital

Life

Social Object

Enterprise Social Software


Social Objects Create Ties that Bind

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

33


Easy search based on

user tags and indexing


General and timeline commenting


Custom views based on user profiles


Transcript display and search

-
Integrates with Cisco

Media Experience Engine

for automatic speech
-
to
-
text

-
Searchable video transcripts


Subscribe to specific

topics of interest via RSS


Open platform for simple integration
with applications or mash
-
ups


Enterprise Social Software

Cisco Show and Share:
Search, Comment, and Transcribe Video

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

34


Not on premise or cloud or
hybrid

but
on
-
premise
and

cloud
and

hybrid


Meet the needs of each individual customer


Get the benefits of both worlds where appropriate


Tie to data center offerings and borderless network best practices


Deliver consistent end
-
user experience across all modes

Flexible Deployment Models

ON PREMISE

ON DEMAND

HYBRID

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

35

Flexible Deployment Models

Collaboration Delivery Options offering Customer Choice

Private
Cloud

Enterprise


>10,000 employees

On Premise

Hosted Private
Cloud

Enterprise


>10,000 employees

Dedicated, Managed

Virtual Private
Cloud

Enterprise


>1,000 employees

Shared hardware,

dedicated VMs

SaaS

Cloud

Enterprise


>10 employees

Multi
-
tenant software

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

37

Flexible Deployment Models

Bringing together Borderless Networks, Data Center, and Collaboration

BORDERLESS NETWORKS

Service Provider Cloud

Enterprise Private
Cloud

Unified Service Delivery

Iaas

Managed
/

Cloud
Services

IP

NGN

Data Center/

Virtualization

Data Center/

Virtualization

Salesforce.com

“Others”

SaaS

Provider
Cloud

Hosted


Collaboration

Enterprise
Apps

Infrastructure Automation

Data Center/Virtualization

Collaboration

Apps on
Prem

Collaboration

as a Service

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

38


Anywhere on any device with any content


But continual connectedness with increasing amounts of information
leads to overload


How to focus on the important stuff?


How to keep the flow of work going?


How to get hold of people and information as needed (“on
-
demand”)?


How allow content to find you?


If content is king, then context is the power behind the throne

Context: information about an end user's
environment, community, process and/or
identity that is used to enrich a core
function

Integrated Experience

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

39

Integrated Experience

Session Management & Context

CUBE

Unified CM SME

SIP Trunk

Cisco IME

Mobile

Enterprise
Apps

Social

Networking

3
rd

Party PBX

3
rd

Party PBX

3
rd

Party PBX

Vendor 1 Vendor 2 Vendor 3

Preserve

collaborative sessions

Manage transfers
outside the applications

Utilizes network
intelligence

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

40

Integrated Experience

Presence & Context

Jabber
Technology Based upon
XMPP

Standards

3rd

Party

Apps

Federation

Partnerships

CAXL

Messaging

APIs

WebEx Connect

Cisco UC

Presence

Integration

Reusable
service for many application environments

Only
dual protocol standards based
solution w/SIP
-
SIMPLE

Enables
federation and interoperability across organizations

Extensibility allows for composite presence information

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

41

Integrated Experience

Metadata Tagging with Cisco Pulse for Context

For Managers

For Developers

For Employees

Open Social Web Services API

Profile Data

Presence Server

Policy Engines

eMail

Web

Blogs

Wikis

Documents

SaaS Apps

Recorded

Audio/Video

Conference

Calls

Future

Provides tagging of video,

voice and data following
enterprise
ontologies

Network is positioned

to capture information

of interest as it traverses
between systems

A complementary
approach

People and

Media Search

Collaboration

Analytics

Third
-
Party

Collaboration Apps

Pulse Connect

Pulse Collect

Pulse Collect

Pulse Collect

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

42

The Future of the Workspace

© 2009 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Presentation_ID

43

Where We’re Headed

Collaboration Without Boundaries

COMPANIES

INDIVIDUAL
TOOLS

PEOPLE

CONTENT

FORMATS

INTEGRATED EXPERIENCE

PLACE

TIME

TOOLS

MEDIA TYPES

EXPERTISE

LANGUAGE

SEMANTICS