IPTV Network

Copyright 2009 Fiberhome. Reproduction is forbidden unless authorized. All rights reserved

烽火通信科技股份有限公司

FonsView IPTV Solution

-



The Innovation of IPTV

FiberHome International

FiberHome

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Index

2

IPTV facing challenge

1

2

FONSVIEW IPTV

Solution

3

FONSVIEW IPTV

components

4

Conclusion

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Streaming video industry market in
China

3

•
DTV is main stream in the current market, base on users number and market size.

•
The Internet video is explosively growing, but market size is small, business model is not
clear.

•
Though IPTV market raises quickly, but size remains small.

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

IPTV vs DTV

4

•
CATV start from 1990s, is very stable and full of services.


•
As a new emerging market, IPTV utilizes mass new technologies, but needs to
improve stability .

DTV PPV

SDTV

VOD

CLID

GAMES

HDTV

HD PVR

MPEG/IP

DRM

ADSL 2

SOC STB

MPEG 4

VDSL 2

featurs

technology

1980

1985

1990

1995

2000

2005

2009



complex
integration
and regression
testing

•
Head end

•
Network

•
Client

•
Middle
ware

•
Operation

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

IPTV vs DTV in service

Features

IPTV

DTV

Image quality

Channel Change

Diversity of services

Profitable

OPEX

Reliability

Market share

Advantage to DTV at this moment

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Impact of internet video streaming


New experience from Internet Video

Traditional IPTV weakness

•
More content sources, covering wide range of users and greater
selectivity

•
Powerful content search engine.

•
User
-
generated content.

•
Social networking and other Internet applications are linked
closely together.

•
Diversity of user terminals

•
Facing the explosive growth in the content, the old EPG content
based search mechanism can not meet the demand

•
The o
ld

content storage and caching mechanism can not handle
long
-
tail

content storage and quickly update mass contents

•
Old fixed bandwidth content distribution system, can not meet the
various
terminal
s

environment

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Operator’s point of view

The innovative IPTV system

•
Build “walled garden”
，
provide QoS for
end users

•
Provide localized content, provide better
index mechanism

•
Better content dispatching, provide
multi
-
terminals viewer experience.

•
Import content from internet.

If Operators support internet video

•
internet video streaming consumes large
bandwidth.

•
Increase big investment in network for
internet video content dispatching.

•
The long return period of investment in
current internet video.

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Challenges of IPTV operator

Better user

experience

•
Increase QoE (video quality, lead time)

•
Fast content search

•
Support multiple terminals, seamless play content.

Increase

Reliability

•
Insure stability and continuity

?,
Insure QoS

Lower OPEX

•
Reduce complicated system, fast deployment

•
Easily expand new services

•
Real time monitoring of operations

Raise profit

•
Increase sales of commercial

•
Connect to more content and value
-
added services.

•
Enhance DRM

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Index

9

IPTV facing challenge

1

2

FONSVIEW IPTV

Solution

3

FONSVIEW IPTV

components

4

Conclusion

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Fonsview IPTV solution

10

FONSVIEW

IPTV

Improve user
experience

•
Enhance QoE

•
Multi
-
Screen

•
Content from Internet

•
Quick content index

Virtualization

•
High reliability

•
Scalable

•
Easy deploy
service,

Rich profit model

•
Customized
advertising
dispatching

•
Open interface, easily
connect to other
service platforms

Lower OPEX

•
user centric monitoring
system

•
Open interface for
cloud computing

•
Standard IPTV,
seamless integrate 3
rd

party AP.

Next IPTV solution

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Enhance QoE technology

(Quality of Experience)

•
Fast Channel Change(FCC
）
ⴭⴭ

Ch慮n敬 獷it捨

㰠ㅳ

•
Forward Error Correction
（
F䕃
）
-ⴭ-

偯捫整clo獳

㰠㔥

慵瑯
r散ev敲y

•
Expected Residual Time
（
䕒T
）

㰠㄰ね1

…

Broadcast TV

FEC
stream

Edge router

DSLA
M

FONSVIEW Remote Media
servver

（
䉵楬搠楮d兯Q⁳e牶er
）

S楧湡氠a湤⁒nP
Pocket, Resend and
FCC Pocket

FONSVIEW STB

（
Build in QoE client
）

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Seamless multi
-
screen experience

•
Head end system use H.264/SVC
，
浥mia 獥sv敲 provid敳edi晦敲敮t bi琠r慴攠景r
di晦敲敮琠瑥t浩n慬s

•
HTTP
-
based streaming provide good scalability for seamless connection base on
network condition

…

FONSVIEW

Media server

Access network

720p/30f

HTTP/RTP/RTSP

Content

480p/25f

HTTP/RTP/RTSP

CIF/15f

HTTP/RTP/RTSP

H.264/SVC

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Connect to Internet video

•
Through Transdcode gateway and MRSS/OPML, import internet video content into
IPTV network, expands the IPTV content.

•
To protect IPTV investment, Internet video content can go through IPTV and play on
Multi
-
terminals.

Internet

…

FONSVIEW
Transcode gateway

IPTV
Network

FONSVIEW
Centrol

media
server


Content
provider

FONSVIEW
Remote media
server


MRSS/

OPML

Flash/
WMV

TS/UDP

FONSVIEW
EPG


FONSVIEW
Media
management

FONSVIEW
Terminals

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Virtualization technology

Virtual
content

Virtual
storage

Virtual
servers

•
Load balance of storage space
，
䕸p慮d 獴sr慧攠獩z攠敡獩ey
，
GB,TB,PB,EB,ZB…

•
Easily accessed by any terminals at any place once content upload to server.

•
Load balance of computation
，
provid敳ehigh r敬e慢ili瑹 慮d 獣sl慢ility, 敡eily 數e慮d
the streaming bandwidth
，
Gbps,10Gbps, n*10Gbps…

•
Fast new service deployment, bring service to different market segment in one time.

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Storage Virtualization

Load balance

•
Capacity balance
—
Optimize storage
space in several server, and access
time.

•
Bandwidth balance
—
optimize all the
I/O flow of storage server


Expandability

•
Hot swap
–

easily expand space

•
Storage management
—
automatically
optimize content storage and access


Reliability

•
Data security
—
Unique backup
technology

•
Data integrity
—

Auto Move bad data
block.

……

streaming

streaming

FONSVIEW media server

25%

25%

25%

25%

30MB/s

30MB/s

30MB/s

30MB/s

120MB/s

Bandwidth
balance

Capacity
balance

FONSVIEW storage

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Content Virtualization

Storage of content

•
Multiple level storage buffer

•
Fragment Content
–
increase
dispatching performance


Accessing of content

•
Uniform content index

•
Multi
-
formats , Multi
-
terminals
—
Automatic trans
-
code to match
terminal


Integrity

•
Auto maintain content integrity

Content

Provider

UGC

user

FONSVIEW
Content
system

1

n

2

1

n

2

1

n

2

1

1

2

Central node

Edge node

Edge node

FONSVIEW media management

program 1

program
2

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Computation Virtualization

Load balance

•
Global Service Load Balance

•
Avoid overload of server and
network.

•
Shorten the response time


High expandable

•
No bottle neck

•
Online service expansion.


High reliability

•
Continuously service with
redundant nodes

•
Auto recovery of breakdown nodes

……

Streaming
server

FONSVIEW

streaming sys.

1

2

3

FONSVIEW streaming

1

2

3

1

2

3

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Open interface

Storage and content

Transcode

Editing

DRM

Recording

Dispatch

Streaming

EPG

Raw data

Dispatch

Transactio
n

SP
management

Customer

Management

VOD

Time shift

Broadcast

Advertisin
g

SOA

software structure

•
Simplify Service integration.

•
Increase efficiency


IPTV2.X standard interface

•
Integrate with IPTV2.X

components

•
Create new business for service
provider


Web2.0 open interface

•
Integrate with internet video web
site.

•
Fast developing internet app for
service provider


MRSS/OPML/
HTTP

SOAP

RTSP

HTTP/FTP

OPEN API

OPEN API

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Cloud based service platform

Physical
layer

Virtualization

Cloud service
(PaaS,IaaS)


FONSVIEW abstraction layer

SP
-
A

Media
Storage&
encrypting

SP
-
B

Content

Edit&
Transcoding

SP
-
C

Distributing&
Streaming


FONSVIEW
streaming SS


FONSVIEW
storage SS

FONSVIEW
content SS

•
Through cloud computing, provide different scale of virtualized service
to customers

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Standardized IPTV system

•
Follow IPTV 2.X standard
，
獥慭汥獳sy 楮i敧牡瑥搠w楴i″
rd

party IPTV 2.X components.

User,Service
,CP/SP…

management

Backend

FONSVIEW
Operation
management

FONSVIEW

Value added sys.

VAS Platform

Portal

FONSVIEW

OAM system.

FONSVIEW Media
asset management

CDN

EPG

Terminal
management

FONSVIEW

Service Network

FONSVIEW IPTV 2.X

Set top box

IF
-
S3

IF
-
S4

IF
-
S2

IF
-
S6

IF
-
S1

IF
-
C3

IF
-
MO

IF
-
MV

IF
-
ME/IF
-
MC

AAA

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Manage user’s experience

•
In IPTV operations, 70% error occurred in last mile.

•
FONSVIEW real time user monitoring system solve the problem.

Home
network

Last mile

Headend

Core
Network


DSLAM


IPTV service failure


Current system focus

FONSVIEW

Real time

Monitoring

End to end

monitoring

Lost packet

detection

Sys.
Recovery

STB

Reset&Reboo
t

Network

Error

VOD

QoS

Network
Access

PVR

>70% FAULT RATE

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Personalized advertizing
dispatching

FONSVIEW

Advertising platform

Different categories

Different regional

Customers

Content

provider

IPTV

operator

Cash flow

Advertisements

New advertise chains

Commercial agent pay
directly to operators

Commercials

agent

Commercials

buyer

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Index

23

IPTV facing challenge

1

2

FONSVIEW IPTV

Solution

3

FONSVIEW IPTV

components

4

Conclusion

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Fonsview IPTV components

24

Service

Management

Platform

Terminal

Content

Delivery

Network

Edge Node

…

…

Edge Node

FV
-
SS

Central Node

FV
-
NMS

FV
-
TMS

FV
-
MAM

FV
-
EPG

FV
-
OSS

FV
-
STB(SD
)

FV
-
STB(HD
)

FV
-
STB(PC)

FV
-
STB(M)

FV
-
VAS

System platform

•
FV
-
MAM
----

Content managment

•
FV
-
OSS
----

Operation supporting

•
FV
-
VAS
----

Value added service

•
FV
-
TMS
----

Terminal managment

•
FV
-
EPG
----

Electronic program
guide

•
FV
-
NMS
----

Network managment


Delivery network

•
FV
-
SS
----

Content Delivery


FV
-
SS support different network
structure.


Terminal

•
FV
-
STB
----

Set top box

•
Support SD, HD STB,

•
PC based Soft STB

•
Browser plugin

•
Mobile device player

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Content Delivery Network FV
-
SS

25

Edge Node

…

…

Central Node

Edge Node

Service

Platform

FV
-
SS

Terminals

IPTV

Mobile TV

Internet TV

Delivery

Netowrk

Standard system

•
IPTV2.X standard
，
TI卐AN/佉TF
†

•
Follow standard network protocol,
easy to expand


High reliable, scalable system

•
Load balancing, no bottle neck

•
Scalable storage and streaming

•
Support various network topology


Open system

•
Content format transparent

•
WAN,LAN,MAN different network.

•
MPEG SD/HD
，
H.㈶2
，
HTTP
，
WMV
，
Fl慳a
，
3GPP…etc

•
Support IPTV
，
In瑥rn整 TV, Mobil攠
T嘠d敶i捥

Single platform support multiple terminals

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Terminal device FV
-
STB

26

All kind of devices fulfill user’s demand

SD Set top box

•
IPTV2.X

standard

•
MPEG
-
2/4, H.264, AVS…etc

•
Live streaming, VOD, time shift.

•
Value added service

•
Remote upgrade and management

HD Set top box

•
All SD set top box functions

•
Support 720P
，
㄰1ぐ

vid敯 獴s敡e

•
Java virtual machine game

•
Local record and play back

Soft player

•
Support web embedded and stand
alone application mode.

•
Running on PC and mobile device.

SD Set top box

HD Set top box

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Media Asset management FV
-
MAM

27

Automatic work flow

•
Core is workflow engine based

•
Flexible censorship

•
Based on user policy, automatic
distribution of content, rapid
publish to clients

Powerful metadata management

•
Manual input metadata and
automaticlly import metadata

•
Personalized advertising
management

Open application interface

•
Follow IPTV2.X standard, support
3
rd

party software integration.

•
Web service interface, integrated
with internet application

Release power of media, and increase value of content

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Program guide system FV
-
EPG

28

Help user find favorite program quickly

Promote hot spot

Preview

Quick index search

Customized user interface

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Value add
-
on service platform

FV
-
VAS

29

•
FV
-
VAS provide value
-
added
services: Games, financial
management, e
-
newspapers,
living information ... ...

•
FV
-
VAS integrated Web 2.0,
give user unique service.

Attracting user, largely increase operator’s revenue

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

Index

30

IPTV facing challenge

1

2

FONSVIEW IPTV

Solution

3

FONSVIEW IPTV

components

4

Conclusion

烽火通信科技股份有限公司

©2009 Reproduction is forbidden unless authorized. All rights reserved

----
Why choose Fonsview IPTV

Good user’s experience

•
Enhanced QoE and complete user management and excellent user’s
experience.

•
Seamless multi
-
screen experience and extended service model

•
Fast program indexing



A

C

B

Low OPEX

•
Customer centric monitoring system reduce the OPEX

•
Cloud computing base service, Service oriented architecture.

•
CTC IPTV2.X standard compatible, easy upgrade from current IPTV

Reliability and flexibility

•
No single point failure and non
-
stop service

•
No bottle neck
，

lin敡e 數e慮獩on o映却Sr慧攠慮d 却S敡浩ng.

D

Nice profit model

•
Target advertisement increase profit

•
Open and Standard interface, easily integrated with 3rd content and service
provider.

Copyright 2009 Fiberhome. Reproduction is forbidden unless authorized. All rights reserved

烽火通信科技股份有限公司

Thank You
！

www.fiberhome.com.cn