Copyright 2009 Fiberhome. Reproduction is forbidden unless authorized. All rights reserved
烽火通信科技股份有限公司
FonsView IPTV Solution
-
The Innovation of IPTV
FiberHome International
FiberHome
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Index
2
IPTV facing challenge
1
2
FONSVIEW IPTV
Solution
3
FONSVIEW IPTV
components
4
Conclusion
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Streaming video industry market in
China
3
•
DTV is main stream in the current market, base on users number and market size.
•
The Internet video is explosively growing, but market size is small, business model is not
clear.
•
Though IPTV market raises quickly, but size remains small.
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
IPTV vs DTV
4
•
CATV start from 1990s, is very stable and full of services.
•
As a new emerging market, IPTV utilizes mass new technologies, but needs to
improve stability .
DTV PPV
SDTV
VOD
CLID
GAMES
HDTV
HD PVR
MPEG/IP
DRM
ADSL 2
SOC STB
MPEG 4
VDSL 2
featurs
technology
1980
1985
1990
1995
2000
2005
2009
complex
integration
and regression
testing
•
Head end
•
Network
•
Client
•
Middle
ware
•
Operation
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
IPTV vs DTV in service
Features
IPTV
DTV
Image quality
Channel Change
Diversity of services
Profitable
OPEX
Reliability
Market share
Advantage to DTV at this moment
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Impact of internet video streaming
New experience from Internet Video
Traditional IPTV weakness
•
More content sources, covering wide range of users and greater
selectivity
•
Powerful content search engine.
•
User
-
generated content.
•
Social networking and other Internet applications are linked
closely together.
•
Diversity of user terminals
•
Facing the explosive growth in the content, the old EPG content
based search mechanism can not meet the demand
•
The o
ld
content storage and caching mechanism can not handle
long
-
tail
content storage and quickly update mass contents
•
Old fixed bandwidth content distribution system, can not meet the
various
terminal
s
environment
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Operator’s point of view
The innovative IPTV system
•
Build “walled garden”
,
provide QoS for
end users
•
Provide localized content, provide better
index mechanism
•
Better content dispatching, provide
multi
-
terminals viewer experience.
•
Import content from internet.
If Operators support internet video
•
internet video streaming consumes large
bandwidth.
•
Increase big investment in network for
internet video content dispatching.
•
The long return period of investment in
current internet video.
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Challenges of IPTV operator
Better user
experience
•
Increase QoE (video quality, lead time)
•
Fast content search
•
Support multiple terminals, seamless play content.
Increase
Reliability
•
Insure stability and continuity
?,
Insure QoS
Lower OPEX
•
Reduce complicated system, fast deployment
•
Easily expand new services
•
Real time monitoring of operations
Raise profit
•
Increase sales of commercial
•
Connect to more content and value
-
added services.
•
Enhance DRM
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Index
9
IPTV facing challenge
1
2
FONSVIEW IPTV
Solution
3
FONSVIEW IPTV
components
4
Conclusion
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Fonsview IPTV solution
10
FONSVIEW
IPTV
Improve user
experience
•
Enhance QoE
•
Multi
-
Screen
•
Content from Internet
•
Quick content index
Virtualization
•
High reliability
•
Scalable
•
Easy deploy
service,
Rich profit model
•
Customized
advertising
dispatching
•
Open interface, easily
connect to other
service platforms
Lower OPEX
•
user centric monitoring
system
•
Open interface for
cloud computing
•
Standard IPTV,
seamless integrate 3
rd
party AP.
Next IPTV solution
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Enhance QoE technology
(Quality of Experience)
•
Fast Channel Change(FCC
)
ⴭⴭ
Ch慮n敬 獷it捨
㰠ㅳ
•
Forward Error Correction
(
F䕃
)
-ⴭ-
偯捫整clo獳
㰠㔥
慵瑯
r散ev敲y
•
Expected Residual Time
(
䕒T
)
㰠ね1
…
Broadcast TV
FEC
stream
Edge router
DSLA
M
FONSVIEW Remote Media
servver
(
䉵楬搠楮d兯Qe牶er
)
S楧湡氠a湤⁒nP
Pocket, Resend and
FCC Pocket
FONSVIEW STB
(
Build in QoE client
)
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Seamless multi
-
screen experience
•
Head end system use H.264/SVC
,
浥mia 獥sv敲 provid敳edi晦敲敮t bi琠r慴攠景r
di晦敲敮琠瑥t浩n慬s
•
HTTP
-
based streaming provide good scalability for seamless connection base on
network condition
…
FONSVIEW
Media server
Access network
720p/30f
HTTP/RTP/RTSP
Content
480p/25f
HTTP/RTP/RTSP
CIF/15f
HTTP/RTP/RTSP
H.264/SVC
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Connect to Internet video
•
Through Transdcode gateway and MRSS/OPML, import internet video content into
IPTV network, expands the IPTV content.
•
To protect IPTV investment, Internet video content can go through IPTV and play on
Multi
-
terminals.
Internet
…
FONSVIEW
Transcode gateway
IPTV
Network
FONSVIEW
Centrol
media
server
Content
provider
FONSVIEW
Remote media
server
MRSS/
OPML
Flash/
WMV
TS/UDP
FONSVIEW
EPG
FONSVIEW
Media
management
FONSVIEW
Terminals
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Virtualization technology
Virtual
content
Virtual
storage
Virtual
servers
•
Load balance of storage space
,
䕸p慮d 獴sr慧攠獩z攠敡獩ey
,
GB,TB,PB,EB,ZB…
•
Easily accessed by any terminals at any place once content upload to server.
•
Load balance of computation
,
provid敳ehigh r敬e慢ili瑹 慮d 獣sl慢ility, 敡eily 數e慮d
the streaming bandwidth
,
Gbps,10Gbps, n*10Gbps…
•
Fast new service deployment, bring service to different market segment in one time.
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Storage Virtualization
Load balance
•
Capacity balance
—
Optimize storage
space in several server, and access
time.
•
Bandwidth balance
—
optimize all the
I/O flow of storage server
Expandability
•
Hot swap
–
easily expand space
•
Storage management
—
automatically
optimize content storage and access
Reliability
•
Data security
—
Unique backup
technology
•
Data integrity
—
Auto Move bad data
block.
……
streaming
streaming
FONSVIEW media server
25%
25%
25%
25%
30MB/s
30MB/s
30MB/s
30MB/s
120MB/s
Bandwidth
balance
Capacity
balance
FONSVIEW storage
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Content Virtualization
Storage of content
•
Multiple level storage buffer
•
Fragment Content
–
increase
dispatching performance
Accessing of content
•
Uniform content index
•
Multi
-
formats , Multi
-
terminals
—
Automatic trans
-
code to match
terminal
Integrity
•
Auto maintain content integrity
Content
Provider
UGC
user
FONSVIEW
Content
system
1
n
2
1
n
2
1
n
2
1
1
2
Central node
Edge node
Edge node
FONSVIEW media management
program 1
program
2
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Computation Virtualization
Load balance
•
Global Service Load Balance
•
Avoid overload of server and
network.
•
Shorten the response time
High expandable
•
No bottle neck
•
Online service expansion.
High reliability
•
Continuously service with
redundant nodes
•
Auto recovery of breakdown nodes
……
Streaming
server
FONSVIEW
streaming sys.
1
2
3
FONSVIEW streaming
1
2
3
1
2
3
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Open interface
Storage and content
Transcode
Editing
DRM
Recording
Dispatch
Streaming
EPG
Raw data
Dispatch
Transactio
n
SP
management
Customer
Management
VOD
Time shift
Broadcast
Advertisin
g
SOA
software structure
•
Simplify Service integration.
•
Increase efficiency
IPTV2.X standard interface
•
Integrate with IPTV2.X
components
•
Create new business for service
provider
Web2.0 open interface
•
Integrate with internet video web
site.
•
Fast developing internet app for
service provider
MRSS/OPML/
HTTP
SOAP
RTSP
HTTP/FTP
OPEN API
OPEN API
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Cloud based service platform
Physical
layer
Virtualization
Cloud service
(PaaS,IaaS)
FONSVIEW abstraction layer
SP
-
A
Media
Storage&
encrypting
SP
-
B
Content
Edit&
Transcoding
SP
-
C
Distributing&
Streaming
FONSVIEW
streaming SS
FONSVIEW
storage SS
FONSVIEW
content SS
•
Through cloud computing, provide different scale of virtualized service
to customers
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Standardized IPTV system
•
Follow IPTV 2.X standard
,
獥慭汥獳sy 楮i敧牡瑥搠w楴i″
rd
party IPTV 2.X components.
User,Service
,CP/SP…
management
Backend
FONSVIEW
Operation
management
FONSVIEW
Value added sys.
VAS Platform
Portal
FONSVIEW
OAM system.
FONSVIEW Media
asset management
CDN
EPG
Terminal
management
FONSVIEW
Service Network
FONSVIEW IPTV 2.X
Set top box
IF
-
S3
IF
-
S4
IF
-
S2
IF
-
S6
IF
-
S1
IF
-
C3
IF
-
MO
IF
-
MV
IF
-
ME/IF
-
MC
AAA
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Manage user’s experience
•
In IPTV operations, 70% error occurred in last mile.
•
FONSVIEW real time user monitoring system solve the problem.
Home
network
Last mile
Headend
Core
Network
DSLAM
IPTV service failure
Current system focus
FONSVIEW
Real time
Monitoring
End to end
monitoring
Lost packet
detection
Sys.
Recovery
STB
Reset&Reboo
t
Network
Error
VOD
QoS
Network
Access
PVR
>70% FAULT RATE
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Personalized advertizing
dispatching
FONSVIEW
Advertising platform
Different categories
Different regional
Customers
Content
provider
IPTV
operator
Cash flow
Advertisements
New advertise chains
Commercial agent pay
directly to operators
Commercials
agent
Commercials
buyer
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Index
23
IPTV facing challenge
1
2
FONSVIEW IPTV
Solution
3
FONSVIEW IPTV
components
4
Conclusion
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Fonsview IPTV components
24
Service
Management
Platform
Terminal
Content
Delivery
Network
Edge Node
…
…
Edge Node
FV
-
SS
Central Node
FV
-
NMS
FV
-
TMS
FV
-
MAM
FV
-
EPG
FV
-
OSS
FV
-
STB(SD
)
FV
-
STB(HD
)
FV
-
STB(PC)
FV
-
STB(M)
FV
-
VAS
System platform
•
FV
-
MAM
----
Content managment
•
FV
-
OSS
----
Operation supporting
•
FV
-
VAS
----
Value added service
•
FV
-
TMS
----
Terminal managment
•
FV
-
EPG
----
Electronic program
guide
•
FV
-
NMS
----
Network managment
Delivery network
•
FV
-
SS
----
Content Delivery
FV
-
SS support different network
structure.
Terminal
•
FV
-
STB
----
Set top box
•
Support SD, HD STB,
•
PC based Soft STB
•
Browser plugin
•
Mobile device player
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Content Delivery Network FV
-
SS
25
Edge Node
…
…
Central Node
Edge Node
Service
Platform
FV
-
SS
Terminals
IPTV
Mobile TV
Internet TV
Delivery
Netowrk
Standard system
•
IPTV2.X standard
,
TI卐AN/佉TF
†
•
Follow standard network protocol,
easy to expand
High reliable, scalable system
•
Load balancing, no bottle neck
•
Scalable storage and streaming
•
Support various network topology
Open system
•
Content format transparent
•
WAN,LAN,MAN different network.
•
MPEG SD/HD
,
H.㈶2
,
HTTP
,
WMV
,
Fl慳a
,
3GPP…etc
•
Support IPTV
,
In瑥rn整 TV, Mobil攠
T嘠d敶i捥
Single platform support multiple terminals
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Terminal device FV
-
STB
26
All kind of devices fulfill user’s demand
SD Set top box
•
IPTV2.X
standard
•
MPEG
-
2/4, H.264, AVS…etc
•
Live streaming, VOD, time shift.
•
Value added service
•
Remote upgrade and management
HD Set top box
•
All SD set top box functions
•
Support 720P
,
1ぐ
vid敯 獴s敡e
•
Java virtual machine game
•
Local record and play back
Soft player
•
Support web embedded and stand
alone application mode.
•
Running on PC and mobile device.
SD Set top box
HD Set top box
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Media Asset management FV
-
MAM
27
Automatic work flow
•
Core is workflow engine based
•
Flexible censorship
•
Based on user policy, automatic
distribution of content, rapid
publish to clients
Powerful metadata management
•
Manual input metadata and
automaticlly import metadata
•
Personalized advertising
management
Open application interface
•
Follow IPTV2.X standard, support
3
rd
party software integration.
•
Web service interface, integrated
with internet application
Release power of media, and increase value of content
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Program guide system FV
-
EPG
28
Help user find favorite program quickly
Promote hot spot
Preview
Quick index search
Customized user interface
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Value add
-
on service platform
FV
-
VAS
29
•
FV
-
VAS provide value
-
added
services: Games, financial
management, e
-
newspapers,
living information ... ...
•
FV
-
VAS integrated Web 2.0,
give user unique service.
Attracting user, largely increase operator’s revenue
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
Index
30
IPTV facing challenge
1
2
FONSVIEW IPTV
Solution
3
FONSVIEW IPTV
components
4
Conclusion
烽火通信科技股份有限公司
©2009 Reproduction is forbidden unless authorized. All rights reserved
----
Why choose Fonsview IPTV
Good user’s experience
•
Enhanced QoE and complete user management and excellent user’s
experience.
•
Seamless multi
-
screen experience and extended service model
•
Fast program indexing
A
C
B
Low OPEX
•
Customer centric monitoring system reduce the OPEX
•
Cloud computing base service, Service oriented architecture.
•
CTC IPTV2.X standard compatible, easy upgrade from current IPTV
Reliability and flexibility
•
No single point failure and non
-
stop service
•
No bottle neck
,
lin敡e 數e慮獩on o映却Sr慧攠慮d 却S敡浩ng.
D
Nice profit model
•
Target advertisement increase profit
•
Open and Standard interface, easily integrated with 3rd content and service
provider.
Copyright 2009 Fiberhome. Reproduction is forbidden unless authorized. All rights reserved
烽火通信科技股份有限公司
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!
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