7–11 April 2014
The Application Park is back for the third time. At HANNOVER
MESSE 2014 the 500 m² Application Park display in Hall 17
once again provides the opportunity to exhibit at HANNOVER
MESSE with our all-inclusive “carefree” presentation package.
Exhibitors at the Application Park are typically systems inte-
grators, robot manufacturers and industrial image processors.
The open-plan layout of the Park (no partition walls) makes it
a crowd-puller every time.
Here exhibiting companies will be demonstrating their solu-
tions live, enabling visitors to see and compare rival systems
New for 2014: in collaboration with our partner, technical
Vereinigte Fachverlage, we are incorporating
Motion Control and Power Transmission for Robotics into
the Application Park.
So book now to make sure of your place at the Application
k for HANNOVER MESSE 2014!
Alfred Becker, Managing Director, Becker Automatisierungstechnik
“The idea of creating a platform for systems integrators at HANNOVER MESSE in the
form of an open-plan park makes perfect sense to us – and suits us admirably. Going
head to head with our competitors, we successfully presented our solutions, made new
business contacts and cultivated existing partnerships. So we’ll deﬁ nitely be exhibiting
at the Application Park in Hall 17 again next year, and we’re already looking forward to
HANNOVER MESSE 2014.”
Application Park Robotics, Automation & Vision
The central platform for robot manufacturers, systems houses and industrial
At a glance. The modules making up the display.
Live demonstration area for innovative
Impressive innovations should be seen in action: live
demonstrations of your automation solutions are the best
way to get the keen interest of potential customers.
Robotics, Automation & Vision Forum
High-calibre guest speakers from industry and the scientiﬁ c
community will be giving talks on various aspects of robotics
& automation as well as industrial image-processing tech-
nology. You too are invited to contribute to the Forum. Simply
tell us the subject of your talk when you register. The media
partner for the Forum is the industry trade journal Industrie-
HANNOVER MESSE provides a top service for companies
making their ﬁ rst move into robotics. Robotics expert
Christian Teuber (Volkswagen AG) will be on hand to advise
ﬁ rst-time customers on all aspects of robotics. His advice
is free, supplier-neutral, and tailored to individual business
needs. This service is available throughout the year, and is
speciﬁ cally designed to meet the needs of industry.
Presentation of the ROBOTICS AWARD
You are invited to enter for the ROBOTICS AWARD, a prize
given for the best applied robotics solutions on display at
the Application Park. The award will be presented under
the auspices of Lower Saxony’s Minister for Economic Aff airs,
Labour and Transport, Olaf Lies. Submit your innovation for
the award, and you will have another opportunity to present
your business to industry professionals and journalists
at the prize presentation in the Application Park Forum on
8 April 2014, beginning at 3.30 p.m.
Dr. Horst G. Heinol-Heikkinen, Managing Director, Asentics GmbH & Co. KG, Siegen
“The compact layout of the Application Park off ers visitors an eff ective and effi cient way to
get a good overview of the latest technologies used in factory automation today. And it’s
an ideal platform for Asentics, allowing us to show visitors the huge potential of industrial
image processing in the immediate context of robotics and automation. We also like the
way they have integrated a variety of forums into the Application Park, with high-calibre
speakers covering a whole range of interesting topics, plus suggestions and information on
the latest trends and developments within the industry. All in all a highly eff ective format,
for visitors and for exhibitors!”
■ Professionally managed – from overall graphic concept
tricity supply, you will be looked after by Deutsche
Messe and partner agency Planprozess. We’ll keep you
informed and remind you of important upcoming dates.
■ Live demonstrations throughout the Park grab the atten-
on of trade visitors, the press and media.
■ The integrated Robotics, Automation & Vision Forum
racts additional visitors and journalists.
■ As an exhibitor at the Application Park you are auto-
tically entitled to give a 20-minute talk in the Forum.
■ The Robotics Consultation with robotics expert Christian
Teuber from Volkswagen AG is being held once again at
the Application Park.
■ Extensive media coverage, not least for the presentation
e ROBOTICS AWARD on the Tuesday of the show
under the auspices of Olaf Lies, Lower Saxony’s Minister for
Economic Aff airs.
■ Catering service with cold drinks, coff ee specialities and
■ 2 hostesses in attendance to look after exhibitors in the
ge and catering area.
Register now to secure your place! Registration forms
can be downloaded from: www.obs.messe.de.
Your presentation package: all-inclusive and carefree
Great off ers for you.
Tel. +49 511 89-31132
Tel. +49 511 89-32122
Tel. +49 511 89-0
Fax +49 511 89-32626
Your contacts for
Total cost € 4,400 € 6,600 € 9,200
Registration fee (included in total cost
able at the time of registration)
€ 320 € 320 € 320
The ﬂ oor areas quoted are approximations only. It is not possible to guarantee an exact square meterage because the exhibits vary considerably in size, and
because some latitude is necessary in order to allocate the available ﬂ oor space within the Application Park in the most attractive way. VAT at the current rate
will be added to all prices.
In the meantime, make a date for the Robotation Academy
in Hannover on 5 December 2013! The follow-up event to
the 2013 ROBOTICS AWARD should not be missed. In addition
to the three top-placed entrants in the 2013 AWARD – KUKA
place), EEP Maschinenbau (2
place) and Zürcher
place) – other knowledgeable speakers
from the scientiﬁ c community and industry will be off ering
fascinating insights into innovative automation solutions.
Those taking part include Dr. Wenzel from Reis Robotics,
Mr. Tontsch from Yaskawa Europe, Mr. Biesek from IBG
Automation and Dr. Franke from the German Institute for
Food Technologies. The Congress program and registration
forms can be found at: