Mobile Commerce

flosssnailsMobile - Wireless

Dec 10, 2013 (3 years and 8 months ago)

85 views

Mobile Commerce

Presenting By:



Mohamed
Moutassim

Mohamed
yassin




Myassing@gmail.com


Outline:


What’s
M
obile Commerce?


Services of mobile commerce


Mobile payment


Mobile Commerce
Application


Challenges of Mobile commerce


Advantages and disadvantages of
Mcommerce


Conclusion


Introduction:


Mobile Commerce



also known as



M
-
Commerce




MCommerce


M
-
commerce is the buying and selling of goods and
services through wireless handheld devices.


M
-
Commerce is the process of paying for services
using a mobile phone or personal organizer
.


M
-
Commerce is the use of mobile devices to
communicate, inform transact and entertain using
text and data via a connection to public and private
networks
.

What is M
-
Commerce?

Mobile Commerce


Is the ability to conduct commerce using a
mobile device.



such as :

»

Mobile phone.

»

Personal digital assistant (PDA).

»

Smartphone.

M
-
commerce benefit


Your Internet offerings are easier and more
convenient to access
.




You get considerable flexibility while
conducting business
.




Transaction and personnel costs are reduced
due to widespread automation of back
-
office
operations
.




Field staff is more effective as they have
flexible access to back
-
office data
.




Benefit for business


For a small business could benefit from m
-
commerce
.


Selling a product or service


Improving productivity


Electronic Commerce

Prentice Hall © 2006

9

Mobile Commerce


Attributes of M
-
Commerce


Ubiquity


Convenience


Interactivity


Personalization


Localization





M
-
Commerce Services and Applications available:


Mobile

ticketing


Content

purchase

and

delivery


Information

services


Mobile

banking


Mobile

Browsing


Auctions


Mobile

Purchase


Mobile

marketing

and

advertising


Mobile ticketing


Tickets can be sent to mobile phones using a
variety of technologies. Users are then able to
use their tickets immediately, by presenting
their phones at the venue.


Tickets can be booked and cancelled on the
mobile device with the help of simple
application downloads


Content purchase and delivery


Mobile content purchase and delivery mainly
consists of the sale of ring
-
tones, wallpapers,
and games for mobile phones.



The convergence of mobile phones, portable
audio players, and video players into a single
device is increasing the purchase and delivery
of full
-
length music tracks and video.

Information services:


News


Stock quotes


Sports scores


Financial records


Traffic reporting


Mobile banking (M
-
Banking)


Banks

and

other

financial

institutions

use

mobile

commerce

to

allow

their

customers

to

access

account

information

and

make

transactions,

such

as

purchasing

stocks,

remitting

money



Main article: Mobile browser Using a mobile
browser

a World Wide Web browser on a
mobile device

customers can shop online



Mobile

Browsing

Mobile purchase


Some merchants provide mobile websites
that are customized for the smaller screen and
limited user interface of a mobile device.



Mobile marketing and advertising


Companies have reported that they see better
response from mobile marketing campaigns
than from traditional campaigns.

M
-

commerce


Entertainment


Music


Games


Graphics


Video


Pornography



Communications


Short Messaging


Multimedia Messaging


Unified Messaging


e
-
mail


Chatrooms


Video
-

conferencing



Transactions


Banking


Broking


Shopping


Auctions


Betting


Booking & reservations


Mobile wallet


Mobile purse


Information


News


City guides


Directory Services


Maps


Traffic and weather


Corporate information


Market data

Mobile Commerce Application


Google


Android


Google Android Market



Apple


Apple store


The
App Store

is a digital
application distribution
platform for iOS
developed and
maintained by Apple.

Mobile payment


Is an alternative payment method. Instead of
paying with cash, cheque or credit cards,


A consumer can use a mobile phone to pay for
a wide range of services and digital or hard
goods such as:



Music, videos, ringtones, online game



Transportation fare (bus, subway or train)



Books, magazines, tickets


Mobile Payment

Customer requirements:


a larger selection of merchants with whom they can trade


a more consistent payment interface when making the
purchase with multiple payment schemes, like:



Credit Card payment



Bank Account/Debit Card Payment

Merchant benefits:


brands to offer a wider variety of payment


Easy
-
to
-
use payment interface development

Bank and financial institution benefits


to offer a consistent payment interface to consumer and
merchants


Payment via Internet Payment
Provider

WAP
GW/Proxy

SSL tunnel

GSM Security

SMS
-
C

User

Browsing (negotiation)

Merchant

CC/Bank





M
-
Commerce
Challenges


Slow data transfer speeds on second
-
generation cellular networks, resulting in
higher costs to customer


More Web sites need to be designed specifically for small wireless devices.


Keyboards and screens on cell phones are still tiny and awkward to use.



Limitation


Memory


Power supplies


Small screen size


Lack of
Javascript

and cookies


Types of pages accessible


Speed


Size of messages


Cost




Advantage and disadvantages of M
-
commerce


Advantages



Offers many payment options



Push advertising, direct marketing
.



More efficient and extensive service offered
.



The Internet is going mobile



Can be easily setup


Disadvantage


Expensive cost


Larger screens won’t be displayed is clear


Slow speed


Limited for longer message


It hard way to fill the data.


Security is not protected


Conclusion


The

core

of

m
-
commerce

is

the

use

of

a

terminal

(
telephone,

PDA,

PC

device
)

and

public

mobile

network

to

access

information

and

conduct

transactions

that

result

in

the

transfer

of

value

in

exchange

for

information,

services

or

goods
.

Mobile

Commerce

refers

to

any

transaction

with

monetary

value

that

is

conducted

via

a

mobile

telecommunications

network
.



References:


http://en.wikipedia.org/wiki/Mobile_commerce


http://en.wikipedia.org/wiki/Mobile_web


http://en.wikipedia.org/wiki/Mobile_payment


http://en.wikipedia.org/wiki/Micropayment


http://en.wikipedia.org/wiki/Mobile_commerce


Thank You So Much