Leveraging Technology to Increase Ridership and The ... - CalACT

fishecologistMobile - Wireless

Dec 12, 2013 (3 years and 6 months ago)

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Leveraging Technology to Increase Ridership and
The Passenger Experience

Jeff Lougheed

Regional Manager

Trapeze Group

Mississauga, Ontario
-

Canada

Agenda


Emerging Technologies



Benefits for Fixed Route


Operational Challenge



Electronic

Mapping

Camera

GPS
Antenna

Cellular Modem

Computer

Mobile Devices

Technology Changes

Mobile Devices (aka SmartPhones)

In 2011,
Smartphone
and tablet
sales will out
pace Personal
PC’s.
-

Deliotte


3G and 4G (LTE) networks



Transfer data

up to 30 times faster



Greatly reduced capital costs



Built, maintained and improved by
large, well funded private companies

Improved Public Networks

Technology Changes


Smart Phones and Tablets utilize
commercial operating systems



Simply tools for development based
on global standards



Built, maintained and improved by
large, well funded companies.

‘Open Platforms’

Technology Changes

Agenda


Emerging Technologies



Benefits for Fixed Route


Operational Challenge



Benefits to fixed route….

Technology Changes

Benefits

Limitations

Interactive

Voice
Response



available 24/7


Multi
-
language


Accessed

through touch
tone phone



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-
bus



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rd

party
components


World Wide Web


Similar to IVR



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planning,

mapping, customer
service)





Limited to desktops for
‘optimal’ performance’



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WWW t牡r晩挠



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browsers

Call Center
Automation


Improved
consistency of
information



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time for CSR’s



Only available

when
call center is open

Mobile Applications



Accessible anywhere, anytime



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Currently, eco systems are fragmented




More difficult to determine ‘which works’ with regards
to apps’




A couple years before Smart Phones / Tablets are the
primary mobile devices

Fixed Route Operational Challenge

Riders want self serve information in real
-
time:



Where is the closest bus stop to where I am standing right
now?



When exactly is the bus coming?



How can I get from here to Point B?



Can you let me know if ‘my’ bus is going to be late?

Affordable Fixed Route Solutions

Technology:

Mobile Device Application with GPS





Affordable Fixed Route Solutions

Where is the closest bus stop to where I am standing right now?

How can I get from here to Point B?




Affordable Fixed Route Solutions

Technology:

Mobile Device Application with GPS

When exactly is the bus coming?





Affordable Fixed Route Solutions

Technology:

Mobile Device Application with Mapping

Can you let me know if ‘my’ bus is going to be late?





Affordable Fixed Route Solutions

Technologies:

Web Personalization & SMS

Stop 1234

----------

Route 1: 8:40am 5 minutes late

Route 22: 8:45am On Time

Route 1: 8:55am Cancelled

Route 16: 9:10am On Time


Benefits to Fixed Route Continued…


Improved mobility for new riders


Enable new riders to easily maneuver the transit
network


Increase the likelihood of a positive experience
and repeat usage



Improved Customer Satisfaction


Increased sense of security


Reduced delay (and anxiety that results from…)

in the event of an incident


Better perceived service reliability






Access to
real
-
time
information
has been
identified by
the FTA as a
way to
increase
ridership.