Travel Experiences Update Magazine A monthly publication with ...

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Jun 26, 2012 (5 years and 4 months ago)

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Travel Experiences Update

Magazine

A monthly publication with e
xperiential
t
ravel advertorials

Marketing includes:
SEO, social media, mobile, email,
Flickr,
YouTube
,
green initiatives,
reader
stats
, “
Recommend

to friends & family”


What do we do?

We p
ublish and market experiential travel content

under the banner of
our magazine,
Travel Experiences Updates.

Publish

= The monthly Travel Experiences Update and again for 12 months in an individual update

Marketing:

Traditional distribution of magazines, pl
us individual travel content SEO and social media


What makes us different &
so
much more effective?

1.
We publish a
dvertorials = An
advertisement plus editorial



2 for the price of one

2
. In addition to traditional distribution of the magazine, we also i
mplement several
viral distribution channels

through
the use of
Google, S
ocial media, RSS feeds,
M
obile,
E
mail ( See our unique viral distribution panel below and try it out
with the examples supplied)

3. We supply you with
monthly reader stats

of your ind
ividual advertorial

for 12 months

4. We
SEO

each

individual
advertorial
,

not the whole magazine
. In other words, we market you, not the magazine.

5.
Target different markets
:
Experiences include 22 different travel experiences


allowing you to target more

travelers

who have specific interests.
Promote all the experiences that your establishment
offers


Example: A luxury beach front
hotel with a spa and a golf course


1. As a luxury travel experience 2. As a beach experience 3. As a golfing
experience
4
. As a spa and wellness experience 5. As a food and wine experience


each with its own advertorial

targeted at that
specific market.

6. Advertorial
formats

include:

( All advertorials also appear on our website )


a. Advertisement plus editorial


b.

Photographic promotion

linked to Flickr and Google images search


c. Advertisement plus editorial and video linked to Youtube


d. Advertisement plus editorial plus QR code linked to mobile promotions


There are
2
VERY IMPORTANT
key indicators

that h
elp
travelers

to make a
decision to buy

your travel product
included in our advertorials:

7
. Recommendations to friends and family

8
. Promotion of your green initiatives on all your advertorials. (You do not need accreditation)

ADVERTISEMENT + EDIT
ORIAL + Recommend to friends, SEO & Social media



THE

EXPERIENCE
S


An opportunity to advertise and market your establishment as various different experiences. Travel
Experiences Updates publish and market advertorials for the following travel expe
riences:


Green travel experiences

Luxury travel experiences

Exceptional luxury

Spa and Wellness

Once in a lifetime

Coach travel experiences

Train travel experiences

Safari travel experiences

Cruise travel experiences

Culture and Heritage


Eco & Respon
sible tourism experiences

Golf travel experiences

Accessible travel

Family travel experiences

Over 50′s travel experiences

Beach travel experiences

Self Drive Travel experiences

Gay & Lesbian travel experiences

Adventure travel experiences

Extreme adventure



Food & Wine experiences

Budget travel

Romantic Travel experiences

Business Trave
l

Ski and Snow sport





DISTRIBUTION


Distribution:

Min
25 000 Free magazines
monthly
(Download promotion to over 250 000 travel recipients
.

Mainly
North America and Europe with 30 000 in South Africa
)


PLUS
NEW DISTRIBUTION CHANNELS

Viral distribut
ion of individual advertorials directly from the magazine for 12 months:


OUR UNIQUE
VIRAL MARKETING PANEL WHICH APPEARS ON EVERY ADVERTORIAL


1. Recommend to friends and family

(The

main criteria for a
travel
buying decision)

2. Facebook

(Average

user ha
s 130 friends, 80% of them are known to the user, 500mil users


mobile & PC )

3. Twitter

(190

million users


Mobile & PC )

4. LinkedIn

(50

million business orientated users)

5. Stumble Upon

6. Digg

7. Email a friend

(includes
a user
-
friendly
secure emai
l

for readers who don’t use Social media
)

8. News Updates

(via

E
mail,

Skype. Twitter, Facebook

, Google)


TARGET MARKET


Travellers interested in
specific travel experiences

Travellers who use Google to search for
specific travel experiences

Travellers w
ho use Facebook, Twitter and LinkedIn for additional search, and recommendations to and from friends
and family.

Travellers who base their decision to "buy"
travel experiences

based on what friends recommend.

Travellers who are concerned about green issues

and their carbon footprint when they travel.

Some travellers are not social media savvy and prefer to use a secure email to recommend to friends and family.

Link advertorial
s

to booking facilities.

Travel Experiences form part of a multibillion dollar tra
vel industry


UNIQUE FEATURES


Unique f
eatures
that

increase your advertising ROI

-

a magazine that publishes AND markets your experiential
travel advertorial for 12 months!

1. Standalone, downloadable free magazine. (No need to try and read on the

net.
Many countries do not have fast
i
nternet access. Many of today’s

online magazines
have travellers waiting
2
-
4 mins to open a page directly on the net.
You only

have
8 seconds

or less

to impress a client on a computer screen!

)

2. Magazine format conforms t
o the latest eye tracking research to help increase

on
-
screen readability.

3. No scrolling, enlarging or pixilated images and logos. 53% of readers will

not scroll and enlarge. Pixilated images and
logos harm your brand.

4. Your advertorial can be linked t
o a video (includes YouTube promotion
. Video is a key component in travel
promotion
)

5. Your advertorial may take on a photographic format (up to 6 pages)
.
Nothing sells tourism like good photographs.
Image cuts across language and

cultural barriers
.

6. Ea
ch advertorial gets individual SEO
-

we don't promote the whole
magazine
, we promote your
individual

advertorial.

7.
In addition, e
ach advertorial gets
individual
:

a. Recommend to friends and family

(more travellers make decisions to travel based on recomm
endations)

b. Email a friend

c. Facebook

d. Twitter

e. LinkedIn

f. Stumble Upon

g. Digg

h. Optional green initiatives

(many travellers base their decision to travel on your green initiatives)

i.
Monthly reader stats

for 12 months
(advertorial

promotions
)

E
ach advertorial is published twice
-

once in the monthly
TRAVEL EXPERIENCES UPDATE

with all the experiences and
then
archived
for 12 months in the
individual

Travel Experiences Updates.

All the editorial content for each advertorial appears on
the

website

for

12 months. Some content may be linked to
Flickr and YouTube.


Each monthly publication can be read on PC or MAC PLUS a Kindle version


RATES & EXAMPLE PAGES


Advertorials can be placed in different formats


advertorial promotions and advertorials

1
.
An advertorial promotion



includes monthly stats, video and photo promotions


up to 6 pages

2.
An Advertorial



a full page advertisement plus a full page editorial


2 page limit

3. All advertorials
are also
archived

in individual experiential update
s for 12 months.

Example: If you submit a luxury travel advertorial, it will be published in the monthly Travel Experiences Update along
with all advertorials submitted within that month and in the Luxury Travel Experiences Update for 12 months.

4. All ad
vertorials feature SEO, Social media, green initiative and email marketing






RATES

ADVERTORIAL PROMOTIONS

Advertorial promotion with stats, video, photo options. Includes a free quarter page special deal
advertisement

Example 1:

6 page full advertorial

promotion, with monthly stats

The following are the 3 components for a photographic advertorial promotion, all included in the single rate

In the magazine
:
www.world
-
travelguides.com/Jo
hnChaseSafaris.exe

(Apologies, not optimized 3MB)

Where you see the viral marketing panel in the advertorial, t
ry out the social media and email links to see how they
work
.


On the website
:
http://safari.world
-
travelguides.com/wildlife
-
safaris/john
-
chase
-
safaris

On The website
:
http://safari.world
-
travelguides.com/multimedia/john_chase_sa
faris


Example 2:

4 page advertorial promotion, with monthly stats , all included in the single rate

1.
In the magazine
:
http://www.world
-
travelguides.com/BreakersSpa.exe

(This is a Spa and We
llness Example)

2
. On the website:

http://spa
-
wellness.world
-
travelguides.com/2010/07/the
-
spa
-
at
-
the
-
breakers
-
palm
-
springs

Try out the social media and
email links to see how they work
.


Rate per advertorial:


1. Pages:
Rates are charged per promotion


you are not paying per page in the magazine. Photographic
promotions may end up being up to 6 pages in the magazine with the average advertorial being ar
ound 3
-
4
pages. Photo promotions include a slide show promotion

on the web site
. Video promotions include a separate
video promotion

on the website
. These are in addition to the basic advertisement and editorial content.

2. The Advertorial promotion is pu
blished in the monthly Travel Experiences Update Magazine & in the
relevant
travel experience update magazine for 12 months. The full Advertorial promotion also appears on our website
for 12 months.

3. This rate includes the free ¼ page special deal ad lin
ked to a mobile ad using a QR code

4.
Content types:

-

A full page advertisement plus 1
-
3 pages of editorial


-

A full page photograph with logo and buy line Plus 1
-
3 pages of editorial

-

A photographic promotion with 6
-
8 photographs Each photo with 60
-
90
word editorial (Includes a free info
Multimedia slide show, hosted for 12 months)

-

A short video Plus 1
-
3 pages of editorial

-

Duration: 12 months


5. Includes monthly reader stats for 12 months

6. Includes social media panel with Facebook, Twitter & Lin
ked In

7. Email a friend

8. Optional green initiatives


RATES

$ 920.00 per/annum/ promotion USD


R 3 499.00 per/annum/ promotion ZAR
-

Southern Africa Rate


South Africa, Zambia, Botswana, Namibia,
Mozambique, Seychelles, Mautitius, Swaziland, Lesotho




RATES


STANDARD ADVERTORIALS

1 Page advertisement, 1 page editorial. Includes a free quarter page special deal advertisement


Example:

http://www.world
-
travelguides.com/PointHotel.exe

(This is a Beach experience Example)


1. Limited pages:
2 Pages

2. The Advertorial promotion is published in the monthly Travel Experiences Update Magazine & in the
relevant
travel experience update magazine for 12 months.

3. This rate includes the free ¼

page special deal ad linked to a mobile ad using a QR code

4.
Content types:

-

A full page advertisement plus 1 page of editorial


-

A full page photograph with logo and buy line Plus 1 page of editorial

-

Duration: 12 months


5. Includes social media pan
el with Facebook, Twitter & Linked In

6. Email a friend

7. Optional green initiatives


RATES:


$
37
9.00 per/annum/ advertorial USD

R 1 799.00 per/annum/ advertorial ZAR
-

Southern Africa Rate


South Africa, Zambia, Botswana, Namibia,
Mozambique, Seychelles, Mautitius, Swaziland, Leso
tho




MONTHLY
TRAVEL EXPERIENCES UPDATE
SCHEDULE 2011


We publish and market advertorials for the following travel experiences :

Green travel, Eco & Responsible tourism experiences, Adventure travel experiences , Extreme adventure ,Luxury travel
experi
ences, Exceptional luxury , Golf , Spa and Wellness, Accessible travel experiences, Culture and Heritage, Food &
Wine experiences , Budget tra
vel , Once in a lifetime , Family travel experiences , Coach , Train, Over 50′s, Safari
travel experiences, Romantic Travel experiences , Beach experiences , Self Drive Travel, Business Travel , Ski and Snow
sport , Cruise travel experiences, Gay & Lesbian

travel experiences
.


R
efine your target market with an advertorial or an advertorial promotion from Travel Experiences Updates


PLEASE NOTE: YOU WILL SEE DIFFERENT PDF’S FOR EACH TRAVEL EXPERIENCE. PLEASE DO
NOT DOWNLOAD ALL OF THEM. THEY ARE ALL THE SAME, EXCEPT F
OR
DETAILS OF THE SPECIFIC
TRAVEL EXPERIENCE!



Safari travel experiences



http://www.world
-
travelguides.com/SafariExperiences.pdf

Luxury travel experiences
-

5 star


http://www.world
-
travelguides.com/LuxuryTravel.pdf

Exceptional luxury travel ex
periences



deluxe 5 star / 6 star.



http://www.world
-
travelguides.com/ExceptionalLuxury.pdf

Eco & Responsible tourism experiences



http://www.world
-
travelguides.
com/ResponsibleEcotourism.pdf

Adventure travel experiences



http://www.world
-
travelguides.com/AdventureTravel.pdf


Air adventures, Land based adventures, Water adventures, Ocean a
dventures

Extreme adventure experiences



http://www.world
-
travelguides.com/ExtremeAdventure.pdf

Golf travel experiences



http://www.world
-
travelguides.com/GolfTravel.pdf

Spa and Wellness experiences



http://www.world
-
travelguides.com/SpaWellness.pdf

Food & Wine experiences



http://www.world
-
t
ravelguides.com/FoodWine.pdf

Ski and Snow sport



http://www.world
-
travelguides.com/SkiTravel.pdf

Cruise travel experiences
-

http://www.world
-
travelguides.com/CruiseTravel.pdf

Green travel experiences



http://www.world
-
travelguides.com/GreenTravel.pdf

(Specifically

green establishments,
green accreditation)

Romantic Travel experiences



http://ww
w.world
-
travelguides.com/RomanticTravel.pdf

Family travel experiences



http://www.world
-
travelguides.com/FamilyTravel.pdf

Self Drive Travel



http://www.world
-
travelguides.com/Selfdrive.pdf

Culture and Heritage travel experiences



http://www.world
-
travelguides.com/CultureTravel.pdf

Once in a lifetime travel experiences



http://www.world
-
travelguides.com/OnceinalifetimeTravel.pdf

Accessible travel experiences



http://www.world
-
travelguides.com/Access
ibleTravel.pdf

Train travel experiences



http://www.world
-
travelguides.com/TrainTravel.pdf

Over 50′s travel experiences



http://www.world
-
travelguides.com/over50sTravel.pdf

Beach experiences



http://www.world
-
travelguides.com/BeachTravel.pdf

Business

Tra
vel



http://www.world
-
travelguides.com/BusinessTravel.pdf

Coach

travel experiences

-

http://www.world
-
travelguides.com/Coa
chTravel.pdf

Budget
travel experiences



http://www.world
-
travelguides.com/BudgetTravel.pdf

Gay & Lesbian

travel experiences



http://www.world
-
travelguides.com/GayLesbi
an.pdf



Debbie le Roux

Tourism electronic marketing and publishing

advertise@world
-
travelguides.c
om


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