REPORT: HOW TO
DOMINATE ON& OFF-
LINE WITH YOUR BLIND
AND SHUTTER BUSINESS
11/1/2011
Introduction to the Blind and Shutter Business
Recipe for
S
uccess in the
B
lind and
S
hutter
B
usiness:
One part knowledge
Two parts on-line presence
Three parts Focus: Follow One Course Until Successful
Take all ingredients and apply liberally to your life. When you feel
like giving up, don’t.….that’s when your greatness will appear.
Steven K. Dale
Page
1
How Do I Get Started And What Do I Need?
What Does This Business Look Like?
PLUS:You’ll Learn My Strategic Partner Network System.
Marketing
Plan
:
This includes
DVD’s,
marketing materials, and proven
strategies used by over 300 top
window covering retailers for
success.
On
-
Line
Strategy
:
W
ebsites,
videos,
Google maps, social media are all
included.
Buying
Power
:
We have relationships
with many top suppliers, you pay what
the big box stores pay.There is NO
middleman!
Off
-
Line Strategy
:
L
earn the amazing
strategic partner network systems. It’s
free and simple.
This one marketing technique is very simple and effective. I’ll show you
how to develop an email list using on-line tools and send e-post cards to
Realtors, Interior Designers, Window Replacement Contractors, Remodeling
Contractors and Flooring Shops. Soon they will be sending you business for
free… Or the occasional Starbucks gift card. It’s so simple!
Hello, my name is Steve Dale, and I sell blinds and shutters. I
offer Free
Estimates, Free Measuring and Free Installations. 60% of my business comes
from my website, on-line videos, Google places/maps and articles. I work
under 20 hours a week. I work from homeand I can beat Home Depot, Lowes,
Sears, Costco and any other big box store on price, service and selection.
I’ll give you my marketing plan for FREE when you purchase a website package
from us.
You’ll learn how to market to decorators, designers, realtors, contractors,
buildersand homeowners using post cards and e-post cards.
I’ll show you a way to send an email to every Realtor in your market for
pennies.
The blind and shutter business is profitable, fun and in demand.
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2
What Products Do I Sell?
# 1 Product…….. Plantation Shutters
Experts agree plantation shutters are the most profitable and fastest
growing window covering product line in the industry.
How Much Do Shutters Cost?
Order Sq
.
Feet
Your Sq
.
Ft. Cost
Wholesale Cost @ $11
Retail Price @ $2
2
Profit
50
$11
$550
$1,
1
00
$5
50
150
$11
$1,650
$3,300
$1,650
200
$11
$2,200
$4,400
$2,200
My average shutter order is 135 sq. ft. @ $22 sq.ft. retail cost is $2,970. Your cost is $1,485, and your
gross profit is $1,485. An average installer can install 135 sq. ft. in less than 4 hours. This chart is in no way
an earnings claim. This is based on my personal experience.
How do other retailers compare on cost?
Your Retail Home Depot Lowes Costco
Page
3
$22
Sq
.
Ft
$28 Sq
.
Ft
$29 Sq
.
Ft
$38 Sq
.
Ft
You can charge whatever you like. I like to stay under $22 and have volume.
What other products do you recommend I sell?
I recommend you carry a full line of blinds, shades and shutters. Wood blinds and faux
wood blinds are big sellers, so are cell shades, roller shades and woven woods. You’ll have
access to: Levolor, Graber, Hunter Douglas, Timber, Comfortex, Norman Shutters &
Norman Window Fashions, Sunland Shutters, San Benito Shutters, J.C. Window Fashions,
Remedy Blinds& Shutters and more. If you need help choosing suppliers, we’ll give you a
recommended sample list. I recommend spending $300-$1000 on samples.
Your Website Package Includes:
• Marketing Package Included.
• WordPress Website to include:
• Keyword/Domain research.
• Photo Gallery, 240 Photos
• Free professionally written
report
• Blog complete with entries and
videos
• Site Optimized to Mobile
Media
• YouTube channel with 5custom
videos
• 20 hours of back linking
• Google Places/maps
• Google accounts:
Including:Maps/Places/YouTub
e/Gmail
• 10 custom Photographs
• Your company info distributed
to over 140 local directories
• Yahoo, Bing/Windows Live
accounts
• Social Media set up.Facebook
fan page with logo
• LinkedIn&Twitter Account
$7,129 Value for $3,995
Order Form
(Please Type or Print)
NEW Client Info Date_________
Name:_____________________________________________________
Home Address:_______________________________________________
City:_____________________________ State:__________ Zip________
Phone:(______)__________________ Cell:(______)_________________
E-Mail Address:_______________________________________________
PROGRAM COST
Website Package
FREE Basic Package.
$3,995
TYPE OF PAYMENT: CREDIT CARD Visa /M/C CVC CODE
CREDIT CARD NO: EXP. DATE:
NAME ON CREDIT CARD:
BILLING ADDRESS:
SIGNATURE:
Order Direct: Call 949-768-6695
Free iPad 2 with purchase. Includes
a Pre-Built 2 minute Presentation,
240 photos and instructions. This is
the best In-Home selling tool EVER
Expires Nov 30 2011
Page
1
Client’s Signature:___________________________ Date:___________________
Please tell us how you heard about us:
Terms and Conditions:
Must be initialed and signed before we can start.
I understand I’m purchasing a new website with SEO services for my business from ExSeed Marketing and Steven
K. Dale (Consultant). I agree to maintain the site at $25 per month paid to S.Logic, a 3
rd
party website hosting
company. S. Logic and ExSeed Marketing are in no way affiliated with each other. If hosting fees are not
maintained, S. Logic will turn off the site until fees are paid. Yes_______ No________
ExSeed Marketing is an SEO/Website development company based in Mission Viejo, CAYes___ No___
As with any new website, we cannot guarantee any placement on Google, Yahoo or Bing. We will do our best
using the newest SEO techniques to get your site optimized. Yes_______ No________
When you hire ExSeed Marketing and Steven K. Dale (Consultant) to help you start a window covering business
you are not purchasing a franchise, business opportunity or dealership. You are hiring a professional window
covering consultant to work with you and consult with you on the development of your business. Yes_______
No________
I _________________________ understand that I am only hiring ExSeed Marketing/Steven K. Dale (Consultant)
to help me the in the window covering business. I understand that I am not purchasing a franchise, business
opportunity or dealership of any type. I understand that I will make all my own decisions and agree to do my
best to develop my new business. Yes_______ No________
I will be sending you a document to determine your goals. This document will help me help you. I look forward to
working with you. Steven K. Dale, Consultant.
Client’s Signature Date
Please scan order form and terms and conditions and send to steve@myblindbiz.com
.
Or call to place order. 949.768.6695
Page
2
Order Form for SEO Services
Product
Price
w
ithout
Website
Price
w
ith
Website
Website
$2
,
995
Included
SEO Services
Keyword/
Domain Research
$249
Included
5 Video Set w/YouTube Set
up
$
,
1495
Included
Back Linking (20 Hrs
.
)
$400
Included
Google Places Setup W/O
Videos
$1
,
495
Included
Social Media Set Up
$495
Included
Total
$
7,129
$3
,
995
Price List/Order Form for SEO Services
Service
C
ost
Total
.
Order Direct!Call 949-768-6695
Prices subject to change without notice
Website hosting is $25 per month. Or @ $199 a month to include, hosting, 1 New Video, Google Places, Yahoo,
Bing Maps updates. 20 Back links, blog posting with new video, and ranking report. Call for details.
TYPE OF PAYMENT: CREDIT CARD Visa /M/C CVC CODE:
CREDIT CARD NO:
EXP. DATE:
NAME
ON CREDIT CARD:
ADDRESS ON CREDIT CARD:
SIGNATURE:
Page
3
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