Over the last few days, I have gone through a very interesting process, so interesting in fact that I
knew you could learn a lot from it, so here I am divulging the entire process hoping it will spark
some ideas for you to use in your online efforts.
Read on to see the entire process of creating a new product, through to branding , to brand research
and marketing to sales, the entire process from whoa to go! (and some research secrets revealed) I
will supply links where you can repeat this entire process using free resources.
Nothing to buy here, just the exact process I use to create very successful product/websites.
Holidays are a great thing :) Some time to relax and new ideas start flowing! I just returned from 2
weeks in Indonesia.
(Pic of my girls helping me come up with new idea's !! more of our
holiday pics on facebook
Back in 2005 I released this magic keyword research tool called BrainStormGenerator.
Back in the day we all used the keywords supplied by overture, and we all did very well with this
data, making 1000's of sites based on this data and did very well indeed. Though when Overture
was turned off, there were other sites to gain this data, but most were using historical data gathered
from Overture originally, so we were using old data. The software still performed ok, though not to
the quality we expect, so I let this software slide for a while.
For some reason this software found a dormant spot at the back of my brain, even with the advent
of the brilliant
free Google keyword research tool
staring me right in the face, with the ability to get
search volumes for individual countries for local listings, just TONS of data see image.
Image above shows data for all countries, what is even better I can get this same data for in
Plus this data shows trends.
Even with all this data staring me in the face, obviously knowing we can automate this process
easily it just didn't occur to me, for some strange reason to use this as the source of data for my
keyword research software. I think it was the captcha entry required that was blocking me.
While sitting beside the pool I had one of those “Oprah” moments LOL. Doh, my software is
intelligent to solve captures now.... DOH!!
That night I emailed my coders back in my office stating.
We need to totally revamp the BG software.
Use google keyword research tool for our data.
User has the option to choose global keyword search volume results, or by country.
Supply beside these results data supplied by google tool
Supply competition for Each keyword/phrase in google search engine
and similar in “quotes”
And similarly for global from .com or from specific country if specified.
Use the same filters as used before, for our adwords people to use to milk the gems from.
Export to txt or csv as before.
While continuing to work on the new Brute Force Seo EVO II software, they completed this task
while I was away, slaving over new ideas at the beach or beside the pool.
The resulting software is so much better than it was before using all the data google now supplies
us, especially knowing how well my customers are doing with local seo listings and for their local
seo clients. I knew we are on a winner.
So now I get back home with a back log of work to catch up on and not sure how to introduce this
new brilliant software to the market? Honouring my commitment to all my “
Brute Force SEO
members, they get all my new software as part of their membership, so that's a no brainer, they get
it pretty much instantly and will be a very nice surprise for them as a gift on returning from
holidays. Not to mention saving them even more time and making it so much easier to find
excellent niches to target now.
So here I am, I want to get this software to them asap. Though have not got the best strategy in
place to release it to the market to profit from it the most for my organisation and my very loyal
My original email to my design and copy team was to
the existing brainstormgenerator site.
I then left it for a day and continued catching up on my backlog of work. Then it struck me, there is
very little of the original software left, its really a brand new product. So out with the old and I need
to rebrand this software.
Ok, cool.. but what do I call it? Of course I'll run with my existing very successful brand “Brute
Below is not the best or perfect way to do it, but its exactly how I came up with my new brand
Opened a text file and started jotting down some ideas.
Words copied from my text file
rebrand BF to
Brute Force Sniper
Brute Force google spy
brute force research
brute force Niche Research
brute force niche assasin
brute force niche generator
brute force niche spy
brute force niche dummy
Brute Force Niche Exploder
I wasn't too happy with these, so chatted to one of my support team in MSN messenger.
I went to my registrar
bruteforcekeyworddominator.com though then noticed the double dd's in the domain name, which
doesn't look good, and will not type in a browser easily.
One thing Col noted was that we need the word “keyword” in the name to really get this simple
point across. So I fired up the software that we are looking for a name for, and entered the term
and got these results in 2 mins
See the term
? How nice is that,
33,100 searches per month
in google and only
4 million competing terms in google.com
, and only 152,000 competitors in google in Quotes.
(Nothing better than using the actual software to find a great domain for itself LOL)
SWEET!! Using my Brute Force SEO Tools this niche is a no brainer for us. I have to be confident
stating this publicly, before I even try to rank for it, but I know I'll get very high listings for this
term very easily over the next 2 to 6 weeks. The date today is 11
September 2009 , so you can
check my sites progress in google when you read this.
Based on this keyword research the domain
Its got a nice ring to it, I like it. Plus now I know I'll get a truck load of Free traffic from google to
boot. Thank you very much....!
Now I want to show you a very cool strategy I use, that's not listed anywhere else on the web, well
as far as I know anyways.
I entered the term
in google.com and go these results, and
Check on the top listing domains to check a couple of things, whether they are all TLD's
only or if internal pages are listed in the top 10, if its only TLD's listed its a very tough term,
if internal pages are listed in the top 10 I know I can get on top of them with my own TLD
(TLD = Top Level Damain, e.g something.com , internal page listing would be
Find another couple of tasty proven related niches to target.
So what are we looking at here? We are seeing sites that are getting a LOT of traffic from just one
keyword phrase, e.g keyword generator. Now we go to one or more of these sites and check to see
what other phrases related to our main “keyword generator” phrase they are getting traffic for.
How? Alexa.com is your friend!
In this instance I will not use the No1 listing of google.com though will choose the next best being
On this page click on the Keywords Tab (A)
This data is showing me exactly what keyword phrases this domain is getting TRAFFIC for :-)
Using only related terms to my original keyword generator term, I will now add B and C terms to
my list of niches to target for this new domain.
So now I have four terms to use to promote my new website
brute force keyword generator
google keyword tool
I will work these into my sites main title in the <title> tags , in the body of this site and extensively
via backlinks pointing to this website. (It is very much easier to rank in google for a term if it is in
your title tag, not required 100% but just makes it easier, why work too hard huh?)
Over time I fully expect these above terms to arrive in the alexa data. Check now
this is what that page looks like now.
Why data? Cause there is no site :) see
So now I'm here writing this PDF, I'll throw up a webpage on this site, a holding page, prior to the
sales copy arriving, so I can promote this site in the search engines, and get traffic before its even
released, I will create a new Aweber list to let people who are interested in trialling this software for
just $1 for 5 days, the ability to get on the waiting list. Also letting them know they get access to my
SEO Fight Club Internet marketing forum to boot.
To inspire more people to get on this list, I will give these people on the waiting list a special deal
price for getting on this list.
To promote this website in the search engines I will use my
software in conjunction with my free
site to create an RSS feed for this site so I
can then promote it via all the RSS aggregators and get some very nice additional backlinks. (noting
this feed will be updated automatically, when I update this page with the real sales page.)
To get my full seo strategies read my SEO PDF that comes with the Brute Force Linking Loophole
33 Pages of great SEO
Ok, I'm going to go and draft a quick html page for the front of this website as a holding page, using
those keywords in the body of the page and see what sort of title I come up with best addressing
those 4 niches at one time..
Ok, back, this is the title I came up with for the site, using the keywords found above
<title>Brute Force Google Keyword Generator Tool by Peter Drew</title>
From this title, I can rank well for these terms
(For my sites, the title tags are for the search engines and CTR from search engine listings and the
header image contains the actual Brand Name)
Brute Force Keyword Generator
Google Keyword Tool
These will be the anchor text for the links I create pointing to this website as well.
I've created the temporary holding page for this domain. In case you are reading this after the sales
copy has gone up I've put it here in a zip if your interested to see it.
This temp page will be more than enough to get this page ranking well for the keyword phrases Ive
chosen. If you read the link to my SEO PDF above, you will know how I get this site to rank for
these terms, though in brief:
Created temp index.html page time = 30 mins.
Linking Loophole software
to create a lot of backlinks on very high PR sites using
the 4 keyword phrases listed above in one session. Time = 30 mins
Created an RSS feed for this html page using
Time = 1 min.
Created another RSS feed containing all the URL to the accounts on the above High PR sites
that are now hosting my links using the keyword phrases above as anchor text to this new
domain. This means that the rss feed contains the links to the High PR Account URLs, see
Time = 1 min.
Promoted both these RSS feeds to the top 20 RSS aggregators using my
software. Time = 2 mins
The rss feed promotion enables faster indexing of the High Pr Account URL's thus giving me link
love faster since these links are indexed faster in google. The first Rss feed submitted to the RSS
aggregators also supplies me some nice link love from the RSS Aggregators themselves, these in
and of themselves also will rank well in Google and send me traffic pretty fast.
Now getting back to keyword Research. Alexa is REALLY your friend here. Alexa is supplying us
what our competitors are ranking for right now, Alexa provides us the niches that people use to
reach these sites. This is massively important information. If your competitor has a decent traffic
ranking in Alexa, this means its getting traffic and making income. Alexa “Shows” us the terms
people use to find this site in the search engines. Often providing us niches we'd never think of in a
million years. And some niches come from nowhere and stick, using Alexa we can grab these and
rank for these terms aswell.
So use my keyword generator software to find great niches, then check your competition to see
different variations on your chosen niche. These are Gold, since we know there are people actively
using these terms in the search engines to find these queries.
In 4 to 6 weeks, in the keyword generator niche I will check another competitors site in Alexa to get
another batch of keyword phrases for my new site to rank for. Thus creating even more free search
Additionally I will check my Cpanel stats to see what other terms my site is ranking for, I'll put one
of the most popular in google.com and find a competitor, put this link in alexa and find even more
related niches to target.
Using these keyword research strategies can supply you a never ending list of related niches to
continue to rank your website for. Thus ensuring a continual growth of traffic to your website, and
using tools like my linking loophole software for providing powerful links to your site, each time
you do it, your site gains more authority in the search engines, making it even easier to rank for
stronger terms supplied to you by your competitors URL's in Alexa.
If you read my Linking Loophole PDF, you will see the terms I was targeting 2 months ago and the
associated domains I was promoting, if you check these sites in Alexa, you will see these terms are
now listed in Alexa. Its truly a beautiful thing to see, full circle marketing. Coming up with a term,
then finding from 3
party resources that people are using these terms to find your website and
generate traffic, there is no better evidence of a successful research and seo or marketing strategy.
About Choosing Niches.
In very simple terms I only choose Action oriented terms, terms people use to GET something or
need something to DO something. Then present the end user with an answer to their problem.
I have some excellent videos on niche research here
Other terms that work very well are terms that people are not comfortable discussing personally
with other people. Where they use the anonymity of the web to supply answers to their problems.
how to find a date
You get the idea, choose products that people usually order online as compared to driving to a shop
to pick up.
Ebay, Amazon, Google Shopping all offer lists of their most popular products, as a Brute Force
SEO member you get access to these live lists supplied by them and sorted by us. You can find
these with a bit of a search in google also. These are excellent places to see what people are “buying
Personally I stay away from any niches with the word FREE in them. I would rather 1000 serious
buyers coming to my site than 50,000 tyre kickers. Very much consider this when checking your
lists of available niches to target. You need to think like the surfer who is entering the term in search
engines, what is it they are trying to achieve with this query? If its an urgent query, perfect, if its a
tyre kicker query, no need to rank for it.
This again is where the Alexa tool comes in very handy, it is supplying you these terms that your
competitors are already ranking for and getting traffic for. If this site is successful, then you can use
their successful terms to rank for.
Niche research is an Art. It IS the basis for all successful marketing efforts. A person might be great
at SEO though if he doesn't know what terms to rank for, he can work very hard for very little
return. Where a great niche researcher can get a little traffic and profit BIG TIME. Ideally you want
to become a Pro Both :) though please focus on good niche research first.
Speaking of SEO, lots of my customers make lots of money providing SEO for their clients. The
more proficient they are at niche research, the better quality product they can offer their clients.
Clients have no idea about what their websites should be ranking for. As an SEO business provider
its up to you to send your clients targeted traffic related to their niche. Happy clients pay for longer
and talk about you a LOT more, just one GREAT term can make all the difference. Of course Alexa
can provide you these gems. Find the main term your client wants to rank for, find one of his
competitors sites, stick this URL in Alexa and there you go, its that easy!
Google Adwords listings for a niche generally tell you if a niche is hot. BFKG displays the amount
of Adwords listings beside each term and the amount of this bid. So you can use this as a good
indicator of a hot niche. Though sometimes, you might find one that has little ads, though is running
hot. Not often, but when you find one, jump on it, as the search engine competition will generally
be easier and you can own this niche in the search engines.
When you take the $1 (5 day) trial of this software, I give you access to my
SEO Fight Club Forum
So if you get stuck on any part of this document you can create a thread and ask any questions,
either myself or one of the 2000 active paid members will be happy to answer your questions. There
will be a new sub forum specifically for this product.
Ok, in closing, I just checked this in google.com
and got this result.
click on the image to see the live results, which will be dramatically increased by the time you get to check it most
Which shows this page,
the new feeds submitted to
feedagg.com this page has sent spiders to all the links on this page, including the 2 new rss feeds I
submitted to it via badassrss.com see,
This is one of those feeds hosted on feedagg.com
You can see that this feed contains links to all my High Page Rank Account URL's, which means
that the search engine spiders have found these already and are preparing to index them. Not bad
considering I only ran the badassrss.com software 1 hour ago, while typing this document.
Coming Soon, Test for Only $1.
Test for Only $1. What I used to get over 86,000 followers on
Test for Only $1. Gain backlings from over 50 High
Pagerank websites, with auto capture solving, gives Amazing results in Google.com
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Test for only $1. it does EVERYTHING listed Above.
NOTE: Soon we are releasing
Brute Force Seo
. It does pretty much everything in a
very simple to use Wizard style, and is pretty much AUTO Everything. Auto capture solving, auto
email confirming. Just sit back in amazement as it promotes your sites to give you just incredible
rankings in Google.com (Get on the list there to be the first to use it before it fills up)
Petes Free Tools
Free, convert your html pages to RSS feeds, convert batches of URL's to RSS
Free keyword research tools
This site lists the Free RSS Aggregators to post to easily.
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I hope you have enjoyed this document as much as I have in creating it.
Follow me on Twitter for updates about everything :)