Web 2.0 Tools Used in the

farmpaintlickInternet and Web Development

Oct 21, 2013 (4 years and 18 days ago)

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Web 2.0 Tools Used in the
Finance/Investment

Management Industry

What is Web 2.0?

What are its characteristics?

Who are major Web 2.0 players


The Machine is Us/
ing

Us


http://www.youtube.com/watch?v=NLlGopyXT_g&feature=player_detailpage

Web 1.0 Characteristics


Created by



and
those who have knowledge.




User experience is




through a



interface.



Fixed advertising




Traditional sites are about
publishing. I own what I publish.





All rights reserved.


Web 2.0 Characteristics


Value of the site increases as





(user
-
generated content)



Organic interfaces. You find your
way around and things change.



Advertising varies based upon the
interests & needs of users.



Web 2.0 sites are about




I put it out
there and you do with it whatever
you want.



Some rights reserved



The HTML code used to make web pages indicates
how data should be


<b><u>Text that is bold and underlined</u></b>


<h1>Large font size</h1>


<
u
l
><li>Text that is in a bulleted list</li></
u
l
>

HTML does not tell you



XML indicates

It provides context for the data being transmitted.

<weight>150</weight>

<price>$100</price>

<color>Blue</color>

Data provided about data

Web 2.0 Tools

we will use in this class


Google Docs & Spreadsheets


Collaborative application software



Blog (



)


An online journal that uses technology to publish
information on the Internet
(posted in reverse
chronological order)


One way communication: doesn’t work for teams



Wikis
(pronounced we
-
key)


Wikis


Web
-
based tools that make it easy for users to add, remove and change online content


Wikipedia: web
-
based encyclopedia: most well
-
known


Wikis can serve as a repository of team knowledge


When a user contributes a wiki entry, the system tracks who created the entry and the
date of creation.


As others modify the entry, the wiki software tracks the identity of the modifier and the date.



Your organization can deploy wiki software to create your own internal wikis that
can be used to conduct company business.



Wetpaint.com is one of the most well
-
known free wiki sites. It is thought of as a
“social website.”


What is a Social Website?


Why start a social website?


http://www.wetpaint.com/page/Tell
-
Me
-
More



A wiki has been created for this class at
wetpaint.com


The wiki address is
http://management566.wetpaint.com/


You have been invited to join this private wiki
(check your webmail inbox)

Web 3.0


Some view Web 2.0 as simply a transitional period to the
new Internet technologies that will be found in Web 3.0


Everything (programs and data) will reside in the “cloud” and all
of our devices will access the cloud.


Web 3.0 will feature “intelligent” applications that will be able
to “figure out” what you are looking for and provide the most
relevant search results


The “semantic” web


Spring = season? or coil? or jump?


Natural language process, artificial intelligence, neural
networks, intelligent agents


Computers will be able to read and understand what is found
(put it into context)

What impact might these
technologies have on a business
operating in the investment
management (financial) industry?