The PROMISE of eBooks - download.1105medi...

farmpaintlickInternet and Web Development

Oct 21, 2013 (4 years and 2 months ago)

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From A Student Introduction…

I like other men, enjoy watching football, and recently started playing
the guitar…


It’s Important

Jeff D Borden

eBook &
eText

Agenda

Current Landscape


Promise of eBooks


Roadblocks


How Pearson Can Help


Why Bother?


What’s the current LANDSCAPE for eBooks?

Amazon Kindle


INFORMATION


Kindle readers sold: ~3
-

4 million


Amazon sells:


100 paperbacks / 115 Kindle books


100 hardcovers / 143 Kindle books


Kindle available books: ~810,000


Sources: NY Times and
Techcrunch

Others have followed…

Sony Reader

















Barnes & Noble nook


Apple’s
iBookstore


7.3 million
iPads

sold
in Q1 of 2011


19 million
iPads

sold
since 2010


100 million
iBookstore

downloads since
launch in 2010


Appstore

also
includes…

Kindle on
iPad

Nook on
iPad

CourseSmart

on
iPad

The PROMISE of eBooks

You
can

take it with you


Learning from
anywhere (Wi
-
Fi, 3G,
4G)


Interactive content


Definitions, video,
simulations


Personal interactivity


SMS/MMS messaging,
polling, email

Seemingly unlimited functionality


Automatic updates


Customization


Instructor/student interactivity


Student
-
centric


Augmented reality

Augmented Reality

i
nkling

Novel reading is
linear
. Text book
reading is anything
but.

Roadblocks to adoption in higher education

eReading

Devices

Android

Sony Readers

Sony Reader 300 series

Sony Reader 900 series

iLiad


iPhone /
iPad

/ iPod Touch

Digital Reader 1000

Cybook

Gen 3

Cybook

Opus

Bebook


Blackberry Devices

Palm OS PDAs



Symbian
OS

Hanlin


EZ Reader

AEBK01F
-

Aluratek

Libre

eBook
Reader Pro (Black)

AEBK01WF
-

Aluratek

Libre

eBook
Reader Pro (White)

Nook

Kobo Reader

iRiver

Story

Windows Mobile PDAs



eBook /
eText

Formats

.
aeh

.djvu

.epub

.fb2

.html

.azw

.lit

.prc, .mobi

.exe

.
pdb

.txt

.pdb

.
pdf

.ps

.rgo

.pdb

.tr2, .tr3

.
wol

Intellectual Property

OpenSource

MIT Open Courseware Initiative: Marketing

The Problem with “Reusable”


Tagging


Metadata

Using Data

Data Mining

The Problem with “Reusable”


Tagging


Metadata


Taxonomy


Folksonomy


Common
Language

The Problem with “Reusable”


Tagging


Design


Some
Assembly
Required


Games

Immune Attack

Pearson Aggregators

Utterli

Why even bother?

Web 2.0


Social Media

Tools


Social Learning

Student as Teacher


Social Networking

Feedback

Collaboration

Crowd Sourcing

Web 3.0


Semantic Web


Mobile


Artificial Intelligence


On The Fly Coupons


Translators


Prescriptors

Web 4.0


Larry King retires


December 21, 2012


Robots take over the Earth


Cubs win the
series

Education
3.0


Create, Consume, Remix, & Share

Edu
-
Blogger:


YouTube Video:
Have You Been Paying Attention?


“…Has anyone seen this garbage? Students don’t need to
remix anything!
Educators must teach them to be original,
have original thought, and do original work!

Imagine if
society worked this way.


We’d still be hoping someone would invent the rolling stone
so as to create a wheel.
Imagine a world where using other
people’s work to create your own was ok.



We’d never have gotten past the
toaster

to see the benefits
of the microwave. We’d never have gotten past swing music
to experience amazing original works like Elton John’s “
The
Lion King
” or other seminal works…”

Remix, Sample, or Steal?


Can You Feel The love Tonight?


Save tonight, fight the break of
dawn, come tomorrow,
tomorrow I’ll be gone…


You’re beautiful! You’re
beautiful!


If I could, then I would, I’ll go
wherever you will go, way up
high, or down low, I’ll go
wherever you will go



And she will be loved


and
she will be
loved…


I
can’t stand to fly, I’m not
that naïve, I’m just out to
find, the better part of me,
I’m more than a bird, I’m
more than a plane…


Remix, Sample, or Steal?


Harry Truman, Doris Day,
Red China, Johnnie Ray,
South Pacific, Walter
Winchell, Joe DiMaggio , Joe
McCarthy, Richard Nixon,
Studebaker, television, North
Korea, South Korea, Marilyn
Monroe


We’re not gonna take it, no
we
ain’t

gonna take it


we’re not gonna take it
anymore



Wherever you go


whatever
you do, I will be right here
waiting for you


Just a small town girl


living
in a lonely world


she took
the midnight train going
anywhere


Remix, Sample, or Steal?


There was a time when I was so
broken hearted


I think we’re alone now, there
doesn’t seem to be
anyone
around


See the stone set in her eyes,
see the thorn twist in her side,
and I’m waiting for you, with or
without
you


Take
on me, Take me up, I’ll be
gone, ?????




On
your mark, get set, and
go now


gotta dream and
we just know now


I come from a land down
under, where women roll
and men thunder



When I find myself in times
of trouble, Mother Mary
comes to me, speaking
words of wisdom, let it
be

Remix, Sample, or Steal?

Cloud Computing = Data

Personalized Learning

Data Mining
-

Amazon


Individuals


Surveys


Purchase History


Wishlist


Often Viewed


--


Purchase Categories


Amounts


Area of the Country

Data Mining


Amazon…You Might Also Like

Data Mining
-

Education


Time


Activity


Grades


Outcomes


Completion / Retention
Rates


--


Teacher


Learning
Assets /
Content


Assessments


Courses

Preconceived Assumptions VS Reality

Pandora: Music Genome Project

Individualized Learning Paths

Learners Are Individuals

Learning Path

Finally…

Colleges & Universities should be risk
-
taking
organizations. Learning is a risky process.
-
B Kelly,
UKoln

2009

Thank You!

Jeff D Borden

Sr

Director of Teaching & Learning

jeffb@ecollege.com