Interactive Video Ads (CLICK TO VIEW) - The Founders Forum

evasiveabstractedMobile - Wireless

Dec 14, 2013 (3 years and 7 months ago)

1,622 views



Jivox
: Powering Multi
-
screen Interactive

Video Advertising

Naren Nachiappan



Managing Director



TV Advertising


䵵汴l
-
卣牥敮 噩摥漠䅤A

$160 billion

TV ad spend

2008

2015



Interactive Video Ads (CLICK TO VIEW)



Growth of Connected Media Devices (Millions)

0
200
400
600
800
1,000
1,200
1,400
1,600
2011
2013
2015
Smartphones
Tablets
Connected TVs


HTML5


Safari

Android

iOS


Flash

.
ogg

Firefox

Opera

RIM

.
MOV

.
png

Ad Delivery challenge for Multi
-
Screen Video

TV Commercial



WWW

Mobile

Connected TV

Video Ad Server

User Intent

Social Analytics

Mobile Analytics

Creative
Tools

Analytics
/Measurement

Build, Deliver and Analyze multi
-
screen campaigns

Jivox

Platform



Interactive Commercials on
connected TV



Over 75 Media Company Customers



Key Agency/Brand Customers

Advertisers & Agencies



Jivox

Summary


Video advertising market in explosive growth phase


Increasing complexity in all aspects of video ad cycle


Video ad creation with sophisticated in
-
ad interactions


D
elivery across multiple screens


web, phone, tablet, TV


Detailed measurement and deep analysis/insights


The
Jivox

Platform is the market leading video ad
platform that supports all aspects of video ad cycle


Experienced management team and well funded
company (2
rounds totaling $18.9
million, most
recent round of $8.2 million in October 2011)