Introduction to DECA

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Nov 20, 2013 (3 years and 10 months ago)

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Introduction to DECA


The Marketing
Department
Harrison
High
School

“Make It

Count


Career & Technical Education


A course or set of courses
designed to prepare
students
for
specific careers
-

also called
Career Education
.


Includes: Agriculture, Business, Family &
Consumer Science, Furniture
Manufacturing, Journalism, and
Marketing
Education

Marketing Education


A course designed
to provide
students with fundamental skills and
concepts needed for success in
careers in marketing, management,
and entrepreneurship.

Frameworks 1.1

Entrepreneurship


The process of starting and
operating your own business.

Frameworks 9.5

Parts of Marketing Education


Classroom Instruction



What we are doing now!




Work
-
Based Learning


Optional. For those
students who either leave school early, and/or want the
additional one unit of credit available each semester for
their work experience.




DECA Chapter Activities


Includes State and
National Competition. Also includes projects for Arkansas
Children’s Hospital and the Muscular Dystrophy
Association.

Work
-
Based Learning


The student must complete an
average of 15

hours of work
experience each week.



The student must be able to show documentation of employment.
Example: paycheck stub.




The employer will complete an evaluation form of the student
employee each semester.




The student must keep an
employment journal

documenting work
hours.



The student must have
270

hours each semester to receive work
experience credit.

Work
-
Based Learning

Students will have
:




Training
Stations




Training Station Sponsors

Training Station



The
business that cooperates
with the school to provide
training and learning
experiences for students
enrolled in Marketing Education.

Training Station Sponsor

The employer or supervisor responsible
for training and evaluating the student.

Andrew at Brick
Oven Pizza with
his training station
sponsor.

DECA Chapter Activities



Officer
Installation
Breakfast



DECA Week Activities



Field
Trips


Memphis Grizzlies



MDA Project



ACH Project



Food Drive



State Competition



International Competition

Officer Installation Breakfast


Friday, September 6, 2013


7:30 AM in the
Marketing Classroom


DECA Chapter Officers are responsible or
organizing and arranging for the installation
breakfast.


Pro Sports Career Day

“This event is an education workshop
presented by the Memphis Grizzlies
management team. This event is a unique
opportunity for your marketing students to get
insight into the day
-
to
-
day marketing and sales
operations in sports organizations.

Speakers from four different departments in
the Grizzlies organization will talk about their role
with the team. The following departments will be
represented in the panel discussion: Promotions,
Ticket Sales, Corporate Partnerships and
Marketing Communications.

In addition to the panel discussion,
there will
also be a college fair featuring some of the best
business and sports programs across the Mid
-
South.


Other DECA Activities


Business Tours


Pippin Wholesale
Company,


Guest Speakers


Food Drives


The Muscular Dystrophy Association


Arkansas Children’s Hospital


NWA Fall Leadership Conference at the
Holiday Inn in Springdale


President


Vice President


Secretary


Reporter


Historian

DECA Officers

What is DECA’s mission?



DECA prepares emerging
leaders

and
entrepreneurs

in
marketing, finance, hospitality and
management in high school and
colleges across the globe.


DECA’s Guiding Principles

DECA prepares the next generation to be:


Academically Prepared


DECA members are ambitious, high
-
achieving leaders equipped to
conquer the challenges of their
aspirations.

DECA’s Guiding Principles


Community Oriented


Recognizing the benefit of service
and responsibility to the community,
DECA members continually impact
and improve their local and broader
communities.

DECA’s Guiding Principles


Professionally Responsible


DECA members are poised
professionals with ethics, integrity
and high standards.

DECA’s Guiding Principles


Experienced Leaders


DECA members are empowered
through experience to provide
effective leadership through goal
setting, consensus building and
project implementation.

What does DECA do?


Integrates into classroom instruction


Applies classroom learning to
DECA’s competitive events program


Connects to business


Promotes competition, free
enterprise, and entrepreneurship



DECA enhances the preparation for
college

and careers by providing co
-
curricular programs that integrate into
classroom instruction.

What does DECA do?

DECA is Co
-
Curricular


DECA is a co
-
curricular organization NOT
an extra
-
curricular activity
-

this means that
DECA activities are
directly

related to
classroom instruction.


DECA has more than 185,000 high school
members participating through 5,000
chapters in all 50 states Guam, Puerto
Rico, District of Columbia and 8 countries.


Frameworks 1.1

History and Growth of DECA


DECA
began

during the period between
1937
and 1942

and was primarily referred to as D.E.
Clubs


These
initial Clubs were formed primarily
because students who were enrolled in D.E.
classes were
working after school

and did
not have time to participate in extra
-
curricular
activities such as athletics
-

so they formed
their own organization.


DECA was officially founded in
1946

at the National
level.

This photograph is from one of the early National DECA meetings.

History and Growth of DECA

History and Growth of DECA


The Harrison DECA Chapter was officially chartered in
1957
.


Dwight Eisenhower was President of the United States.


The Soviets launched the first artificial satellite


Sputnik.


The Brooklyn Dodgers moved to Los Angeles.




Harrison’s
Original Charter
from 1957


Arkansas was one of the first 17
charter

states that founded DECA in 1946.


There are over
5,000

high school DECA
chapters across the nation and the world.


DECA has two primary divisions: high
school and
collegiate
.


The collegiate division has m
ore than
15,000 members in 200 chapters in 36
states and Canada.

Organization of National DECA


The permanent home
for National DECA
was constructed in
1975 at 1908
Association Drive in
Reston, Virginia.


Organization of National DECA

Organization of National DECA


DECA, Incorporated


-

This group of people consists of the
adults who are responsible for the
student program. They are the state
advisors.


Organization of National DECA


DECA Board of Directors


-

This term refers to the 15 members who
are elected or appointed by DECA, Inc.
to set policy for national DECA.

Organization of National DECA


National Advisory Board


-

This group consists of representatives of
donor companies who lend financial
support to DECA. They serve in an
advisory capacity to DECA, Inc.


The National DECA Publication is “
DECA Direct





Organization of National DECA


Edward Davis

is the Executive Director
for National DECA.

Organization of National DECA

DECA Has Four (4)
Regions:

1.

Western Region

2.

Central Region

3.

North Atlantic Region

4.

Southern

Region


Arkansas is





in this region

Organization of National DECA

The DECA Theme Changes Each Year

Our Theme for
2013
-
14


“DECA:
Make It Count



DECA Facts and Information



The
DECA Code of
Ethics


-

A list of statements outlining the
moral and ethical standards that all
DECA members should be willing to
adhere to
.




DECA Facts and Information

The DECA Code of Ethics

As a DECA Member:


I will be sincere and honest.


I will accept each task with confidence in my ability to perform
my own work at a high standard.

I will strive with the guidance of my family, teachers, advisors,
business persons, and my own initiative, to do my best in
making my community, state, and nation a better place to live.

I will strive to develop a cooperative attitude and will exercise tact
and respect for other individuals.

I will be steadfast in my beliefs and in my responsibilities as a
citizen.

I will demonstrate good sportsmanship in competition by being
modest in victory and gracious in defeat.



Arkansas DECA


Mr. Jim Brock

is the
Arkansas DECA State
Advisor.


There are 35 DECA
chapters in Arkansas.


The Arkansas DECA
Chronicle

is the
Arkansas DECA State
Publication.

Mr. Jim Brock has also served as
the President of the National DECA
Board of Directors.

DECA Facts and Information

NWA DECA Fall Leadership
Conference

October 14, 2013

Springdale
, Arkansas

DECA Facts and Information

International Career
Development Conference

May 3
-
7, 2014

Atlanta, Georgia

DECA Facts and Information

State DECA
Competition

Arkansas
S
tate
C
areer
D
evelopment
C
onference

Holiday Inn

Springdale
, Arkansas

March 2 and 3, 2014

DECA Facts and Information

DECA Competitive Events


Principles of Business Administration Events


Management Team Decision Making Events


Individual Series Events


Business Operations Research Events


Chapter Team Events


Business Management &Entrepreneurship
Events


Marketing Representative
Events


Online Events


Special Activities

Over $ 40,000 awarded to
competition winners

Principles of Business
Administration Events


Principles of

Business

Management and
Administration


Principles of Finance


Principles of Hospitality and Tourism


Principles of Marketing

These events require that students complete the written exam from the
Business Administration Core and make a presentation to the judges.
Students have 10 minutes to prep before seeing the judges.

Management Team Decision Making


Business Law and Ethics Team


Buying and Merchandising Team


Financial Services Management Team


Hospitality Services Management Team


Marketing Communications Team


Sports
and Entertainment Marketing Management
Team


Travel
and Tourism Marketing Management Team

These events require that
two students

work as a team to solve a case
study. The students have 30 minutes to collaborate and prep before
seeing the judges. Students will also take a written exam.

Individual Series Events


Accounting Applications


Apparel
& Accessories
Marketing


Automotive Services Marketing


Business Finance


Business Services Marketing


Food
Marketing


Hotel & Lodging Management


Human Resources Management


Marketing Management


Quick Service Restaurant Management


Restaurant and Food Service Management


Retail Merchandising


Sports and Entertainment Marketing

Students work independently with 10 minutes of prep
time before seeing the judges. A written exam is also
required.

DECA Offers Scholarships


Over
$250,000

Awarded Last Year
to
National DECA
Members

Annual DECA Banquet 2014

Harrison High School Commons

Thursday, April 24, 2014


State competition winners recognized.


Employers recognized.


Scholarships awarded.


Program completers recognized.


A program completer in Marketing


Completed both semesters of the
Marketing Class (1 Credit)



Completed at least 1 semester of
Marketing Work Based Learning (1 Credit)


Completed Computer Applications I and II
(CA I & II)


Program completers receive a medallion.


Annual DECA Banquet 2014


DECA Honor Stole for Graduation


Participated at the State DECA Competition.


Completed 5 additional DECA activities or
projects.


Application returned and fee to Mr. Dorman.


DECA honor students will receive a white stole
to worn at graduation.

Annual DECA Banquet 2014

In order to
participate in any
DECA activities you must
pay
your dues!

$
18

due
Friday

August 30

Student
s enrolled in the Marketing class
are required to pay their dues!

Test

Friday!

Plus notebook
check!