NEW INNOVATIONS IN SOCIAL MEDIA & DIGITAL MARKETING

erminerebelAI and Robotics

Nov 15, 2013 (3 years and 9 months ago)

79 views

NEW INNOVATIONS IN SOCIAL MEDIA &
DIGITAL MARKETING

Lauren Cooney

Director, WW Developer Evangelism

Juniper Networks

lcooney@juniper.net

Twitter: @lcooney

It’s More Than
Just Facebook
& Twitter

2

Copyright
© 2011 Juniper Networks, Inc. www.juniper.net


WELCOME TO A 20 MINUTE CRAM SESSION


Agenda:


-

Curation


-

Social Media Management


-

Measurement & Analytics


-

Semantic Web (3.0)


-

Social Websites

3

Copyright
© 2011 Juniper Networks, Inc. www.juniper.net


CRITERIA

3
rd

Party Perspective:


-

I have not built any of these technologies


-

I currently do not work for any of these companies


-

Demo/Try/Use Test


Technologies:


-

Must Do Something Unique & Different


-

Affordable or Free


-

Scalable


-

Early Stage but Promising


4

Copyright
© 2011 Juniper Networks, Inc. www.juniper.net


CURATION: BUZZWORD OR NOT, IT WORKS

PAPER.LI & FLIPBOARD



Twitter & Facebook Aggregator



Decent User Interface



Easy & Free Curation



More Features Needed



Master Aggregator



Amazing User Interface



Easy Curation



Not Corporate Yet…

5

Copyright
© 2011 Juniper Networks, Inc. www.juniper.net


SOCIAL MEDIA MANAGEMENT: SOCIALFLOW








-

Best Time & Content For a Tweet or Facebook Post


-

Metrics & Reporting


-

Acts on Real
-
time Intelligence


-

Great Dashboard Analytics


-

Tip: Can Try Now with Beta Offer

6

Copyright
© 2011 Juniper Networks, Inc. www.juniper.net


MEASUREMENT & ANALYTICS: HOOTSUITE


-

Provides inexpensive measurement & analytics


-

Easy
-
to
-
Use & Scalable


-

Multi
-
faceted (pluggable)


-

Trusted by Community


-

Team Collaboration


-

Internationalization

7

Copyright
© 2011 Juniper Networks, Inc. www.juniper.net






Product Capabilities


SEMANTIC WEB:

IBM DELIVERS COGNOS CONSUMER INSIGHTS

BLOGS

DISCUSSION FORUMS

TWITTER

NEWSGROUPS

FACEBOOK

Source Areas


Dimensional Analysis


Filtering


Voice



Keyword Search


Dimensional
Navigation


Drill Through to
Content


Relevant Topics


Associated Themes


Ranking and Volume


Relationship Tables


Relationship Matrix


Relationship Graph

COMPREHENSIVE
ANALYSIS

SENTIMENT

EVOLVING TOPICS

AFFINITY ANALYTICS

Business Drivers

Customer Care

Corporate Reputation

Campaign Effectiveness

Competitive Analysis

Product Insight

MULTILINGUAL

8

Copyright
© 2011 Juniper Networks, Inc. www.juniper.net


SOCIAL WEBSITES: ADOBE/DAY & JIVE


Getting Social Has Never Been Easier


Do
-
It
-
Yourself Publishing


Drag & Drop Functionalities


Social Integration Capabilities


Community Profiles & Blogs


Contact:

Lauren Cooney

Director, WW Developer Evangelism

Juniper Networks

lcooney@juniper.net

Twitter: @lcooney