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Koç

Consulting Company Profile

Koc Consulting Company Profile

Koç Consulting

Aydoğan Koç


SİNERJİTÜRK
-
SAVUNMA'08

SAVUNMA SANAYİMİZİN İÇ VE DIŞ EKO SİSTEMİNİ GELİŞTİRMEK


27 ARALIK 2008

ANTALYA, TÜRKİYE

1


Koç

Consulting Company Profile



We

provide

consultancy

services

to

our

customers

from

Industry,

National

MoD’s,

National

and

International

Institutions

to

develop

and

implement

innovative

aerospace

&

defence

strategies

and

projects
.


Our

“High
-
Tech”

consultancy

services

are

concentrated

on

following

areas
:



Aerospace

&

Defence

Management



Aerospace

&

Defence

Engineering




International

Cooperations


We

are

the

trusted

advisor

and

independent

counselor

to

many

of

the

most

influential

aerospace

&

defence

companies

and

institutions

in

Europe

and

Turkey
.


Koç Consulting at a Glance


About Us

2


Koç

Consulting Company Profile


Aerospace & Defence Management Consulting

We support our customers to elaborate unique solutions in order to develop their business
and enter new markets using our competences in :




Executive

Management



International

Project

Management



Industrial

Strategies



Organisational

Development



Technological

Roadmaps



Business

Development


Areas of Consulting


Aerospace & Defence Management Consulting




Acquisition

Support



Proposal

Management



RFQ

&

RFP

Development



Negotiation

&

Contracting



Benchmarking



Integrated

Master

Plans

3


Koç

Consulting Company Profile


Aerospace & Defence Engineering Consulting

Addressing all fields in aerospace &
defence

engineering we support our costumers with:




System

Engineering



Development

of

new

Technologies



Know
-
how

Transfer



Technology

Transfer



Risk

Management



Subject

Matter

Experts


Areas of Consulting


Aerospace & Defence Engineering Consulting




Integrated

Project

Teams



Quality

Management



Software

Engineering



Supply

Chain

Management



Process

Management



Training

and

Workshops

4


Koç

Consulting Company Profile


International Cooperation Consulting

For a successful entry into the global aerospace and defence market, we support our
costumers with:




International

Market

Analysis



Market

Entry

Strategies




Business

Development

&

Sales



International

Cooperations



Strategic

Alliances

&

Joint

Ventures



Intercultural

Training


Areas of Consulting


International Cooperation Consulting

5


Koç

Consulting Company Profile


Capabilities & Expertise


Human Resources: Engineering Expertise Air Systems


In Service
-

Support

Testing &
Acceptance

Final

Assembly


Production


Development

Engineering

Flight

Control


System

Basic Systems

Avionics

Engine


Structure

Design &
Configuration
Development

Aerodynamics

Software

6


Koç

Consulting Company Profile


Capabilities & Expertise


Human Resources: Engineering Expertise Space/Satellite Systems

On
-
Board Data Handling

Attitude Orbit Determination and Control

OBDH

AODC

Structure

Imaging System

Power

System
Engineering

Propulsion

Thermal

Architecture

OBDH

AODC

Communication

Payload

AIT

QA

Electrical
Architecture

7


Koç

Consulting Company Profile


Capabilities & Expertise


Human Resources:
Engineering Expertise Launcher/ Missile Systems


Guidance Navigation Control

GNC

GNC

Propellant

Tanks

Power Supply

Liquid Propulsion

Solid Propulsion

Thrusters

System
Engineering

Structure/Fairing

Mechanisms

QA/PA

8


Koç

Consulting Company Profile


Capabilities & Expertise


Human Resources:
Engineering Expertise Defence Enabling Technologies

Avionic Systems

Radar

Software
Development

Sensors

Simulators

Testing &
Acceptance

Final

Assembly


Production


Development

Engineering

9


Koç

Consulting Company Profile


Capabilities & Expertise


Human Resources:
Koc Consulting‘s Aerospace & Defence Network




Ankara



Bremen



Hamburg



Istanbul



London



Los Angeles



Madrid



Munich



Noordwijk



Paris



Prague



Richmond



Toulouse



Turin



Vienna





Cooperations

with




International Lawyers



International Auditors



National Chambers






Institutes



Agencies



Universities


International Aerospace & Defence Network in:

10



We are:


Independent and objective consulting company


Unique aerospace & defence consulting company in Turkey


Specialized on aerospace & defence industry supported by functional experts in strategy, technology,
innovation management and operations


Supporting management on strategy, organization, technologies, innovation and performance improvements


Addressing all fields of the sector: military & civil aircrafts, satellites, launchers, missiles,

defence systems
and aerospace services


Consulting along all the value chain worldwide: OEM, suppliers, service providers, satellite
operators, maintenance & overhaul providers, airlines and governments


Animating think
-
tank workgroups dedicated to aerospace & defence technologies


Teaming up with selected cooperation partners


International present with offices in Munich (Germany) and Ankara (Turkey)


Unique Features of Ko
ç

Consulting

11


Koç

Consulting Company Profile

Arthur D. Litte & Koç Consulting
study on development organization
-

The "Organizational Fit Index" to describe the
fit between R&D Organization and corporate strategy


Issues for discussion


Product Development Excellence


Study results


all industries

Organizational Fit Index

Remarks


Significant potential in
optimizing fit between
strategy and organization


No industry specific pattern


No strategy specific pattern


No regional pattern



Governance:


Project / Program
/ Product
management

Operational
structure:


Integration and
validation processes

Operational
structure
:
Management

of critical
interfaces

Organizational
structure and
network

Governance
:
Resources and
budgets

61%

56%

60%

54%

71%

59%


Individual discussion of
organization & strategy


Learning from cross
industry examples

12


Koç

Consulting Company Profile

Integrated verification management over the entire product life cycle addresses four levers for cost reduction &
efficiency improvement


Issues for discussion


Product Development Excellence


*SOP: Start of Production

SOP*

actual

plan

1.


1. Process
-

& Functional
Frontloading

2.


2. Reshape working
Modes in Development
Networks

3. Optimize Prototyping
Phase

4.

4. Improved Ramp up

Costs


Improved requirements
management


Reduction of complexity
(E/E Architecture)


Concept development
including virtual verification


Improved testing strategies


Competence Manage
-
ment, Make or Buy
Strategies


Solution corridors as
working mode in
development networks


Synchronize SW


HW
development


Performance contracting
with engineering partners


Reduction of late changes


Reduce change requests


Improve configuration &
verification
-
management


Improve system
integration


Updates & customization
via software flashing


Reduce scrap/ rework


Warranty/ penalties

Product life cycle

15%

Reduction
of total PLM
costs

Example Automotive

3.

13


Koç

Consulting Company Profile

The delivery of total care aircraft programmes and long term service agreements are changing the way aircraft
companies deal with their customers


Issues for discussion


Supply Chain Management


From


Product

To


Service

Sell

Product


Finance /

Leasing


Maintenance

& Parts

Product driven model with after
-
market initiatives
bolted
-
on to capture attractive margins

Service driven model where ‘power’ is sold
to the customer

Acquire

Retain

Grow

Supply

Finance

Maintenance

New Services

Maximise
Service
Contract
Lifetime
Profitability


Make

Product


Design

Product

14


Koç

Consulting Company Profile

..and they are looking to capitalise on this wider level of customer interaction to build knowledge and create a learning
organisation


Issues for discussion


Supply Chain Management


Maximise
Service
Contract
Lifetime
Profitability

Acquire


Retain


Grow



Targeted and tailored
propositions


Learning from customer
interactions


Customer Management

Service Development


Products


Innovation


Technology


Capability


Budgeting


Internal R&D


Deliver against tailored
contract(s)


Meet and exceed
customer expectations
efficiently and profitably

Delivery

Customers


Performance against
SLAs


Profitability and pricing


Engine condition
monitoring


Customer Dialogue


Research

Feedback

15


Koç

Consulting Company Profile

As the top tier companies have sought scale they have increasingly focused on core competencies around platform
assembly


Issues for discussion


Sourcing


Primarily direct supply


Many direct suppliers


No real role for “integrators”


Many “supply paths”


Fewer, but still many direct
suppliers


Limited role for “integrators”


Larger role for value
-
adding
suppliers


Fewer “ supply paths”


Far fewer direct suppliers


Extensive role for “integrators”


Still larger role for value
-
adding
parts suppliers

Raw materials

Make
-
to
-
print parts
and assemblers

Large
-
scale
integration

Platform assembly

Small
-
scale

integration

Value
-
added parts
and assemblies

OEM’s

System Integrators

System Integrators

Past

Present

Future

16


Koç

Consulting Company Profile

Why we need System Integrators (some examples)?

17


Koç

Consulting Company Profile

Innovation Excellence is displayed those success factors, which are attributed only average importance


Issues for discussion


Product Development Excellence


Mehrumsatz mit neuen Produkten in %
*

3

4

5

0%

5%

10%

15%

20%

25%

30%

Mittlere

Bedeutung

Örtliche Zusammenlegung
von Entwicklungsteams in

kritischen Prozessphasen

Gezielte Verbesserung der
Projektmanagementfähigkeiten

Branchenübergreifende Bedeutung des kritischen Erfolgsfaktors

Sehr hohe

Bedeutung

Nach außen gerichtete

Unternehmenskultur

Meilensteinbasierter

Produktentwicklungsprozess

Strategische Make
-
or
-
Buy
Entscheidungen

Klare Trennung von Produkt

und Technologieentwicklung

Ausgeprägte Produkt
-

und/

oder Technologieplattformen

Systematischer Prozess zur
Generierung neuer Ideen

Kreative Mitarbeiter

Top 3 Erfolgsfaktoren

Erfolgsvoraussetzungen

18


Koç

Consulting Company Profile

Innovation Excellence Study


Aerospace and defense industry as "Power Innovator"


Issues for discussion


Product Development Excellence


0%

10%

20%

30%

40%

50%

60%

70%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%

11%

Bau und

Bauzulieferer

Chemie und


Rohstoffe

Elektrotechnik

und Elektronik

Konsumgüter

und Lebensmittel

Luft
-

und Raumfahrt

Pharma

Telekommunikation,

Informationstechnik und Medien

Anteil des F&E Budgets am Gesamtumsatz in %
*

Umsatzanteil mit in den letzten 5 Jahren

neu eingeführten Produkten in %
*

Branchenübergreifender

Durchschnitt

Automobilhersteller

und
-
zulieferer

Maschinen
-


und Anlagenbau

Effiziente Innovatoren

Power Innovatoren

Konservative Innovatoren

Erfolglose Innovatoren

19


Koç

Consulting Company Profile

1970

1980

1990

2000

2010

2020

2030

2040

Development 1955!

F
-
4

Follow
-
on Programs ?

Production

Operation and Upgrades

Eurofighter

Development

Studies

Manufacturing

Operation and Upgrades

Tornado

Manufacturing

Development

Operation and Upgrades

Studies

Time Now

Aircraft Systems

Weapon Systems Life Cycle for the German Air Forces

20


Koç

Consulting Company Profile



85 % of LCC are determined

Ca. 5
-
10 Years

> 20 Years

> 35 Years

Operation

Upgrades, Variants

Predevelopment

Development & Production

Operation

Life Cycle Phases

21


Koç

Consulting Company Profile

2007

British

Aerospace

Finmeccanica

DASA

Casa

Saab

TST

Dornier

MBB

Aermacchi

EFIM (Incl. Agusta)

Aeritalia

Selenia

Alenia

SIA Marchetti

Bristol

Hunting

Hawker Siddeley

Matra

EADS

Dassault

Aérospatiale

Gripen Export

Consolidation of European Aerospace Industry

Finmecanicca

Dassault

De Havilland

22


Koç

Consulting Company Profile

Development for increasingly difficult tasks:



1.
Strategic Reconnaissance (HALE /
MALE)

2.
Tactical Reconnaissance (URAV)

3.
Attack of ground targets (UCAV).

4.
Air to Air combat

Expected Development

23


Koç

Consulting Company Profile

All out war incl. nuclear weapons

High intensity conflicts

Medium intensity border
-
crossing conflicts

Internal up rise suppression,

ethnic/religious turmoil

Peace enforcement operations

Terrorist/Guerrilla warfare

Singular strikes

Scenario analysis will result in military needs and

definition of required enabling technology programs!

Thread Scenario Evolution 1940
-
2000

24


Koç

Consulting Company Profile

Source: USAF
-

A Space Roadmap for
the

21st Century Aerospace Force


Space capabilities have become essential to military operations


Space is a key contributor to National and
International defense strategies:


Achieve autonomous capacity in intelligence and
information

(Comint, Elint, Imint)


Prevent attacks via early warning and missile
defense


Significantly enhance modern military operations
across the spectrum through satellites capabilities


Enable deterrence


Implement space control


The importance of Military Space Utilisation is growing

25


Koç

Consulting Company Profile

Access

To space

Coms

Surveillance

Intelligence

Control

Protection

Space utilisation

Space power

Space dominance

Space

denial

Destruction

Deterrence

Satellite systems

Launcher

Exo vehicles


Ground segment

Military Space Utilisation

26


Koç

Consulting Company Profile


Military Telecom Programs


Mid
-
term demand covered by dual use and commercial services provided to national
MOD`s


Long
-
term demand should lead to a dedicated fixed and mobile communications system


Military Reconnaissance Programs


Mid
-
term demand covered by military and dual
-
use satellites


Long
-
term demand determined by new satellite systems


EHR (Extreme High Resolution) identification


Hyper spectral for target identification


Advanced radar for all
-
weather/day & night wide swath reconnaissance


Tactical reconnaissance


Potential Programs For New Applications on demonstrator level


ELINT/COMINT/SIGINT


Early Warning


Laser communication


Military Navigation Applications


Potential Future Military Space Systems

27



Türk Savunma sanayisi son yıllarda önemli gelişmeler kaydetmiştir


Savunma sanayinin geliştirilmesine yönelik stratejilerin, kısa, orta ve
uzun vade planlarının hazırlanmış ve uygulama sürecine geçildiği
gözlenmektedir


Savunma sektöründe faaliyet gösteren firmalarımızın belirlenen
stratejiler doğrultusunda gerekli altyapı oluşturma çalışmalarında
olumlu gelişmeler olmaktadır


Milli Savunma sanayinin yurtiçinde oluşturulması ve geliştirilmesine
yönelik uygun ortam oluşturma gayretlerinin olumlu ve sürekli bir artış
trendi içerisinde olduğu dikkati çekmektedir


İhtiyaçların yurtiçinden karşılama oranlarında artış gözlenmektedir ve
2012 yılına kadar bu oranın % 50 seviyelerine ulaşması
hedeflenmektedir



Savunma Sanayisinin İç Eko Sistemine Bakış (1)

28



Sadece yurtiçi pazar değil yurtdışı pazarlarda hedeflenmektedir


Türk firmalarının yurtdışı pazarlardaki rekabet gücü her geçen yıl artmaktadır


Teknoloji geliştirme faaliyetlerinin konsept oluşturma safhasının tamamlanmış
olduğu ve uygulama safhasına geçildiği gözlenmektedir


Türk firmaları, AR
-
GE kaynaklarını artırmaktadır, fakat bu artış uluslar arası
standartlara göre düşüktür


Yurtdışı AR
-
GE faaliyetlerine katılımım az olmaktadır


Yurt dışında savunma sektöründe çalışmış, bilgi birikimi ve tecrübesi yüksek
Türklerden yeteri derecede istifade edilememektedir



Savunma Sanayisinin İç Eko Sistemine Bakış (1)

29



Savunma sektöründeki firmaların ürünlerinin yüksek teknoloji ürünler olması


Firma
r
akabet güclerinin çok yüksek olması


Büyük ölçekli savunma sanayii firmalarının dünya pazarının büyük bölümüne hakim
olması


Teknoloji geliştirme ve ürüne dönüştürmede lider pozisyonlarını korumaları


AR
-
GE çalışmalarına çok büyük kaynaklar ayırmaları


Know
-
how ve teknoloji transferine sıcak bakmamaları


Teknoloji transferine devletlerin kısıtlama koyması


Avrupa Ülkelerinde savunma bütçelerinde önemli oranda kısıtlamalara gidilmesi


Ülkelerin ortak proje modelini benimsemeleri




gibi hususlar Türkiye’den bakıldığında göze çarpan dış ortam görüntüleri olarak bize
yansımaktadır



Savunma Sanayisinin Dış Eko Sistemine Bakış


30



Gelişmeyi tetikleyecek en önemli faktör olan TEKNOLOJİ’yi üretmek


Türkiye teknolojiyi kullanma aşamasını tamamlamış, Teknolojiyi üretme aşamasına
gelmiştir


AR
-
GE çalışmaları daha fazla desteklenmeli ve özendirilmelidir


Tedarik projeleri yoluyla teknoloji transferinde titiz olunmalı ve ihtiyaç duyulan
teknolojiler tam anlamıyla alınmalıdır


Savunma sektöründeki firmaların AR
-
GE’ye ayrılan bütçelerini yükselterek teknoloji
üretmeleri


Yurtdışından teknoloji transferi sağlayacak tüm imkanlar kullanılmalı,


Yurtdışında bilgi birikimi ve tecrübesi yüksek, iyi yetişmiş Türk insan kaynaklarından
veya kuruluşlarından etkin olarak istifade edilmesi


Savunma Bütçelerindeki kısıtlamalardan dolayı yurtdışı pazardaki daralma nedeniyle
yabancı firmaların Türkiye pazarına girme çalışmalarından azami derecede istifade etme
imkanını iyi kullanmalı


Teknoloji transferi sağlayabilecek yurtdışı firmalarla işbirliği imkanları araştırılmalı, ortak
AR
-
GE projeleri gerçekleştirme fırsatı yaratılmalı, ortaklıklar oluşturulmalı


Türk firmalarının özgün ürün geliştirme ve üretmeye teşvik edilmeli, yönlendirilmeli



Savunma Sanayisinin İç ve Dış Eko Sisteminin Geliştirilmesi Önerileri


31


Koc Consulting


Innere Wiener Str. 11a


D
-
81667 Munich


Germany




Telephone:

+49 89 95 44 63 60

Telefax: +49 89 95 44 63 61

E
-
Mail:

info@koc
-
consulting.de

Internet:

www.koc
-
consulting.de


Koç Consulting Ltd.

Cyberpark, Cyberpark Plaza B

Bilkent
-

Ankara

Turkey


Telephone:

+ 90 312 265 06 10

Telefax: + 90 312 265 06 12

E
-
Mail:


info@koc
-
consulting.com

Internet: www.koc
-
consulting.com



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ş
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