Liferay as a Platform for

diligencebusinessInternet and Web Development

Dec 7, 2013 (3 years and 6 months ago)

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Liferay as a Platform for
the Publishing Industry
“The RBI´s experience"
Reed Business Information
Configuration Liferay
On line agenda
How can Liferay help us
Content
Legal area

Scientific
area
6.900 employees
180 countries
B2B area
Worldwide:
Information and
Communication B2B
services
Organization of
trade fair and
events
13.200 employees
118 countries
10.100 employees
170 countries
1.1 Who are we?
In Spain
and Portugal:
.

Data Services
CONSTRUDATOS: offers a broad
range of information services and
application tools for the construction
sector.
MANINVEST: Information about public
bids and other related services

Search
www.eradar.es
is a horizontal
search solution listing all
companies in Spain and
Portugal
Vertical search (6 sites) is
sector specific search, offering
additional depth.
Publishing
PAPER: Magazines,
directories: circa 50
products
ONLINE: Community sites
(6 sites) and newsletters

In 2-3 years time
50% of our revenue
will be on line
Information and
communication Services
Liferay selection
Our goals were:
A platform where new sites could be easily deployed
with low cost to develop and maintain
Minimise bespoke functionality
Extend online audiences through SEO
Monetize audience through advertising and premium
content
Liferay selection
Liferay
Open source
Low cost to replicate
# portlets/features
Inmature
Small community
SEO
Joomla, Wordpress...
Open source
Low cost to replicate
Big community
# portlets/features
Integration of different
software
Bespoke functionality
Best of breed software for
each feature
Cost to develop
Cost to replicate
In-house resources
5 “Community sites” in different sectors
(and growing…)
Liferay Configuration
Our “Community sites” use several of Liferay´s portlets/
components:


CMS


Search


Wiki


Blogs


Forums
Liferay Configuration
We have also developed our own “Publishing related”
portlets/applications


Email alerts based on tagged content


Online directories that use open text search (Lucene)
Most global publishers own the IP on the platform
Technical Inhouse Outsourced
Platform Germinus
SEO Yes
Design Yes Yes
Content
Yes Yes
Sales
Yes
Online organisation RBI Spain

1.2 Search model
Create audience – SEO
Site visibility
google: high visibility TOP LEFT
Site visibility
Monetise Traffic
.
1)

Sale of RBI products and services
2)

Offering the audience to our clients


Prime listings and Banners


Newsletters


Qualified leads
Site visibility
Not easy to re-train Sales people
Site visibility – results development
% inccrease unique visitors between May
and Sep 2009
Autoprofesional
+ 88%
Infohoreco
+ 150%
Inese
+ 40%
Infoambiental
+ 233%
Construarea
+ 33%
Total
+ 72%
On line agenda – User Generated Content
3 On line agenda - Data
Data – Vital insight to customers
On line agenda - Data

On line agenda – Faceted search
Search term: bread
Faceted results:
1)

Type product
2)

Company activity
3)

Region
3 On line agenda – Low cost platform
On line agenda – Low cost platform
Future developments - Corporate
Documentation
Portlet, themes, and documentation
Repository
Community development
Developers and Clients
New releases
Backward competibility
Future developments - Data
We need a more powerful forms …
-

More advanced!!
-

Non technical skills required
-

AJAX support
Future developments – Data
Reporting:
Capturing online behaviour of users
Succesful and failed visits
Capture information of anominous users
Future developments - Functional
Increased user experiene
Faceted search
Multilanguage features for search
Only English language in search
Documents library can not be searched
Thesaurus
Future developments - Functional
Simple replicas – LAR
Develop staging facility
Export facilities (PDF, DOC, ODT,… )
Use Liferay cms for all our digital content
Future developments – Browser compatibility
Browser compatibility of Themes is a MUST


Browser market is increasinly fragmented


Themes need to work on ALL browsers
Future developments – Mobile platform
Compatible with:
Different mobile platforms: contents
layouts, markup, functionality
Client-side adaptation is not enough
Future developments –Social Networking


Better integration with
Facebook Twitter and
Linkedin.


Get our audience to interact
within Liferay
Future developments - Video
Video, new Web Language


Video streaming


webinars


Web cast


Integration with: YouTube,
Google Video, Vimeo,…


Single content, several places


Centralised management


Increased visibility