Mobile Computingx

difficultmangledMobile - Wireless

Nov 12, 2013 (3 years and 9 months ago)

67 views

Mobile Computing

Why You Should Care:


Mobile phones will outstrip PC's by 2013


50% of US mobile phone users have smartphones


Over half of Facebook's 850 million users access the
site through its mobile app


Why You Should Care:

eBay: Top Mobile
Retailer in the US


2009 Sales: 900 mill


2011 Sales: 5 bill


sells something via a
mobile phone every two
seconds


14 mobile apps



Mobile Computing Supplementing
the Business Model


Gather data about customers

o
GPS, transaction history, web activity etc.


Utility/Accessibility

o
Delivering product or service more efficiently/real
-
time


Credit/Debit Card transactions

o
Square


NFC (Near Field Communication)

o
Google wallet, exchanging info


Engaging Consumers

o
Pizza Hut App

How companies are making
money/revamping business models:


App Purchase


Advertising


Subscription







Easy Access to Online Store


Bringing Customers into Store

Potential Drawbacks

which should you
choose?

OR

startup cost

$99

per year

$25

one time fee

X

average development cost

$25k

$30k

X

number of users

365

million

devices

500

million

devices

X


average application
revenue

$3693

per month

$2735

per month

X


the choice?

paid
apps


internal
productivity
apps

customer
engagement

o
r content
delivery

apps

Any questions?

Sources


http://www.mobilemarketingwatch.com/ebay
-
sees
-
5
-
billion
-
in
-
mobile
-
sales
-
in
-
2011
-
via
-
mobile
-
apps
-
smartphones
-
19473/


http://techcrunch.com/2011/01/06/ebay
-
mobile
-
sales
-
2010/


http://www.intomobile.com/2010/07/22/amazon
-
raking
-
in
-
over
-
1
-
billion
-
in
-
sales
-
via
-
mobile/


http://appmuse.com/appmusing/how
-
much
-
does
-
it
-
cost
-
to
-
develop
-
a
-
mobile
-
app/


http://www.cloudtweaks.com/web/content//Comic
-
Image.jpg