Aptrix Sales Enablement WebSphere Sales Team

decorumgroveInternet and Web Development

Aug 7, 2012 (4 years and 10 months ago)

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Aptrix with IBM Content Manager



Introduction

Objectives

During the next hour Presence Online will present:




The value of Aptrix with Content Manager


Who Presence Online is


Positioning of Aptrix Vs. other Web Content Management Vendors


How Presence Online and IBM have provided successful Aptrix
Solutions to clients


Functionality of Aptrix and Value Proposition


Price Points


Sales resources and contacts available from Presence Online


Links and contacts for more information


Enterprise Content Management

Presence On Line has integrated their Aptrix product with
Content Manager 7.1 and Eip 7.1.2


The integration is bi directional meaning:



Aptrix content can be stored in Content Manager


Content Manager content can be accessed by Aptrix
and repurposed through the web content publishing
process

Technical Enablement


IBM Content Manager & IBM EIP with WCM Tools

Presence On Line
Aptrix

Authortime


Multiple
datastores

EIP

Enter content into
templates or provide
direct links to CM, EIP.
Preview. Approve.

Business Applications

Runtime

(live web site)

Publish to runtime.

(site development)

Links access

content dynamically.

Search

Retrieve

store

Content

Manager

Why is a combination better than a stand alone
content system ?

The connection with Content Manager provides


Access Control to the object level


Increased scalability beyond traditional web file
structure


Multi content reach through federated access to multiple
repositories


Control and long term management of content archival


Capture techniques both at the scanning level and
multimedia


Ability to manage and stream multimedia


Content foldering, versioning and annotation

Market Segment and Industry Positioning

Market for web content management (WCM)


Aberdeen Group estimates the global market for Web Content
Management license sales will be $2.3 billion in 2002


Gartner Group US$2.5 billion in 2002


Meta Group US$10 billion by 2004


The Meta Group believes because of this competitive demand that 95% of
the Global2000 firms will deploy a WCM solution by 2003


As Deloitte & Touche estimate that only 20% of the Fortune500
organizations have already implemented advanced e
-
commerce solutions,
global demand for WCM solutions is rapidly increasing and becoming a
mainstream issue


“Web Content Management is now being considered of strategic
importance”


Merrill Lynch Oct 2001


Gartner predicts 15% per annum growth

What Pain Points Does Aptrix Solve ?


Information Overload


In the next 2 years more original content will be created
than in all of prior human history.


Aprtrix allows the right information to get to the right people at the right time, so
websites are efficient and effective.


Aptrix Content Management Solutions Solve:



Webmaster Bottleneck



Allows non technical business users control over THEIR web content



Business Rules and Workflow Allows Centralized Management of Content



Personalization targets content so it is effective


APTRIX REDUCES TCO ON WEB INITIATIVES

Web Content Management is a Horizontal
Application

Market for web content management (WCM)

Identifying opportunities

Here are some example opportunities that could leverage the Aptrix CM
bundle:




Banking and Finance


Internet/Intranet projects with high
-
end performance
requirements


Supply Chain Management


mixing transaction and content


HR Intranet, policies documents


Sales Intranets


Distributor Extranets


targeting content at different groups


Health Care Portals


Customer Service Web Applications


Agent/Broker Intranets


Co
-
Branding applications


one site supporting multiple brands
-
franchise Ops


Corporate Communications


Investor Relations







IBM Aptrix Success

Problem:



Information Silo’s


Manual Production of Web Content

Solution:


IBM Content Manager With Aptrix

Value of Sale:


$3.5 Million USD

Presence has global potential: market, alliances

Aptrix Reference Story: Westpac Phase I

(excluding hardware): $5 million plus


Sales Process


Presence worked with LPS and FSS, then IGS on
presales; LPS sold Aptrix & services


Service Project


Aptrix ELA, westpac.com.au, intranets


Additional Drag


WebTop project: AptrixConnect, WAS,
EdgeServer, 390 or AIX, services


Project Value


Licence, services, consolidation of Domino,
introduction of WebSphere to the eventual
exclusion of Microsoft IIS

Presence has global potential: market, alliances

Aptrix Reference Story: Safeway


Strategic win over Interwoven & Vignette
alongside IBM


Q4 2001, work in progress 2002


Partner Services

TBC


Aptrix Licence (25% to IBM SG)

$450,000


3 year Hardware/Software ELA

24M


WAS, WPS, S390, AIM, DB2, RS/6000




$24.45M




Sales Process


Presence worked with IBM AIM Group on
presales; AIM sold Aptrix & Licence, services
under PID structure

Presence has global potential: market, alliances


IBM Pillar

Formal Incentives to Sell Aptrix

AIM WebSphere Group

25% Margin incentives: The WebSphere Limited Reseller Agreement

IBM PID: 5620
-
FHF

WebSphere Product drag

Lotus Sales

Lotus Professional Services

LWCMS package

Service Multipliers, product drag

Data Management Group

Product drag; unique Aptrix/Content Manager interface including WebSphere
Application Server

IBM Linux

Preparing bundled hardware, software sales package with vertical applications
including WebSphere Application Server

Financial Services ISU

Key sponsor for global Marketing Alliance, full revenue recognition

IGS

Services Multipliers

The unique Aptrix IBM Marketing Alliance community…

all incented to help you sell!

Part 2: Aptrix Overview

A leader of the global web content management market

Aptrix Multi
-
Platform Domino Platform
Edition (DPE) version 4.0


Aptrix Multi
-
Platform WebSphere
Platform Edition (WPE) version 2.1


AptrixConnect version 2.1

End
-
to
-
end Web Content Management

End
-
to
-
end Web Content Management

Unique Aptrix/CM interoperability

IBM Application Framework for e
-
Business

“Aptrix for WebSphere embraces the IBM Application Framework for e
-
Business (AFeB or the framework). Based on the open standards prescribed
in the framework, Aptrix is now an open and scalable solution. It can run on
all IBM and non
-
IBM platforms supported in the AFeB…”

IBM Technology Assessment


“…Presence Online are the only organisation to touch every IBM product
set.”

Al Zollar, CEO Lotus at Lotusphere 2002


“Aptrix on WebSphere is implemented as a component managed by
WebSphere, and can be considered as a WebSphere foundation extension,
integrating with IBM Content Manager and IBM Enterprise Information
Portal.”

IBM Technology Assessment

Strategic focus on the IBM development framework

Strategic focus on the IBM development framework

The Aptrix suite works with a comprehensive array of IBM middleware
technologies:


WebSphere foundation servers eg WebSphere Application Server


WebSphere foundation extensions eg Personalization Server


IBM Data management eg Content Manager & EIP, Common store,
UDB family


MQSeries


Lotus Domino


Language/IDE support:


VAJava


WebSphere Studio


Domino designer

Aptrix
’s competitive advantage


Scalable architecture


Unique leverage of extended IBM Domino, Content Manager &
WebSphere framework


Complete enterprise
-
wide WCM application


Unique Information Architecture methodology


Ease of use, speed of deployment and lower total cost of ownership


End
-
to
-
end solution: creation to delivery


Dynamic component architecture & content intelligence


Transaction integration


Multi
-
Platform


Application Servers, Operating Systems, Hardware


Feature

APTRIX

IWOV

DCMTM

STELL

VIGN

DOMINO

SUPPORT

YES

NO

NO

NO

NO

Websphere

YES

Flat File

PORTLET

PORTLET

PORTLET

Content
Manager

YES

RETRIEVE/
STORE

Retrieve
Only

NO

NO

NO

DB2 Support

YES

NO


Flat
Files only

YES

NO

YES

LINUX

YES

YES

NO

NO

NO

Competitive Comparison


Leading WCM
Vendors

Presence’s fully
-
developed delivery capability

Full Development methodology, Support, Education, Globalization


Integrated Product Development (IPD) Release strategy


Support:


24x7 maintenance & support strategy based in 3 global regions


Use of IBM Atlanta & Dublin for level 1 support


Education:


courseware, training curricula, Lotus Education, T3 Training


Documentation & Collateral


Multi
-

Lingual product interface and collateral


Professional Services Delivered by key CM system integrators world wide.


Aptrix Pricing Scenarios



Departmental Implementation


less than 200 users


100
-
150k including services and support

Mid Level Implementation


Up to 4,000 users


300
-
400k including services and support

Enterprise Level Implementation


>15,000 users


500k
-
1million+ including services and support


Contact Presence for specific pricing

Sales Assistance Available from POL

Qualify Budget and Project


Client is evaluating WCM



POL will do online demonstration


POL will provide answers to RFP’s


POL will generate pricing and proposals


POL provides assistance with technical validation of solution


Resources

Check out the site:
www.aptrix.com



Download & use the demos


Product demos (Flashcams)


Demo databases: MetaOrg &
MetaBank


Read the Whitepapers:


Workflow integration


Performance


AptrixConnect


Contact North America

Jim_Crowley@presenceusa.com

National Sales Manager

Presence Online

41 Montvale Ave

Stoneham, MA 02180

781
-
438
-
4193


WW Contact Tim Birdsall

Tim_Birdsall@presenceusa.com

EMEA

+44 (20) 7749 4800 tel

+44 (20) 7749 4801 fax


Contact Tim Birdsall

Tim_Birdsall@presenceusa.com

APAC

+61 (0)2 9415 4900 tel

+61 (0)2 9412 3053 fax