hacker - SnowShoe Stamp

crickettachyphagiaMobile - Wireless

Dec 10, 2013 (3 years and 8 months ago)

73 views


hacker
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Thursday, March 14, 13
Every time I go to hackernews, I find at least a couple new startups, apps, projects or ideas
that truly get me excited. The pace of innovation in today’s technology is breathtaking, as
developers and entrepreneurs are constantly coming up with great new ideas.



“the internet of things”

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Thursday, March 14, 13
The ideas that excite me the most are those that get my smartphone to interact with the
systems and people around me - the so-called “internet of things”. From controlling my light
switch, to unlocking my door, to ordering and paying for my lunch, I love it when my phone
is able to make the things I do every day more convenient and intuitive.


!
hacker
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Thursday, March 14, 13
The problem many developers face, however, is that the “internet of things” only works if the
user experience is an improvement over the way things are currently done. Their apps have
to be more intuitive, simpler and more fun than the systems already in use.


!
hacker


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Thursday, March 14, 13
This is a tall order when you consider that, in our lightbulb example, the system we’re
displacing is a light switch. How can anything be more simple or intuitive than flipping a
switch?


hacker





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Thursday, March 14, 13
Things start to look even more dire for our wondrous “internet of things” when we look at the
technologies being used to trigger actions between our app and the real world. If my app is
supposed to control all the lights in my house, I need some way to associate the action of my
app with the specific lightbulb I want to illuminate. QR codes (ahem) suck, NFC doesn’t work
on Apple devices, and low-power Blue Tooth doesn’t work on Android.
NFC
QR Codes
Blue Tooth
Combination
Amount of Code You Write
Potential  of Users
lots
less
none
hacker
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Thursday, March 14, 13
All that being said, the real problem we’re facing here isn’t that all of these options suck. Its
that each of these options are only appropriate for specific subsets of the general
smartphone ownership. As a developer, you are left with a hard choice: write a relatively
small amount of code to implement one of the three protocols, and deal with the
consequently smaller # of potential users, or write some mashup of the three technologies to
secure the largest possible user base, but languish under the monumental task of
implementing multiple packages and the logic necessary to choose between them.
[snoh-shoo],
noun
:
1.
The authentication platform
for the internet of things
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Thursday, March 14, 13
This is where SnowShoe comes in. As developers, we’re sick and tired of having to trade
market size for efficiency. We want to write elegant code that works for all users and finally
brings the promise of the “internet of things” to fruition. We’re SnowShoe, and we are the
authentication platform for the internet of things.
The

SnowShoe

Stamp
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Thursday, March 14, 13
You’re hopefully wondering how we do this. Well, our first step was to invent a truly intuitive,
cross-platform authentication device for smartphone-based transactions. We call it the
SnowShoe Stamp.
The

SnowShoe

Stamp
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Thursday, March 14, 13
We call them snowshoe stamps because, well, they are stamps. Just as an inked stamp leaves
an impression when it is touched to a sheet of paper, our stamps leave a “digital” impression
when they touch the screen of a smartphone.
The

SnowShoe

Stamp
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Each stamp has five dots that protrude from its bottom surface. These five dots are in a
unique spatial configuration on every single stamp. Because the capacitive sensors that
support multitouch capabilities on modern smart devices are so sensitive, our software is
able to detect minuscule differences in dot configurations.
The

SnowShoe

Stamp
1
2
3
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stamp 12309876
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This means that we can make millions of unique stamps, but, when any one of those stamps
is used to trigger an action, our SDK and API are able to determine the exact stamp in use.
The

SnowShoe

Stamp
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Thursday, March 14, 13
We make our Stamps out of machined aluminum. The material has a premium feel, but is
also extremely durable. Aluminum stamps are dishwasher-safe and can be sterilized in an
autoclave.
The

SnowShoe

Stamp



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Thursday, March 14, 13
This combination of durability and ease of use makes stamps ideal for authenticating
transactions in places like restaurants, hospitals and industrial facilities where more complex
or delicate hardware can’t survive. In fact, we already have firms in each of these areas
integrating the stamp platform into their projects.
The

SnowShoe

Stamp
NFC
QR Codes
Blue Tooth
Combination
Amount of Code You Write
Potential  of Users

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Thursday, March 14, 13
These firms (along with the other 150 developers building on our platform) are doing so
because we allow them to build for the most customers with the smallest amount of code.

$20
The

SnowShoe

Stamp
FREE
+API Calls
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Thursday, March 14, 13
In terms of cost, we’re only manufacturing 100 stamps at a time right now, so each stamp
costs us about $20. The value we provide to our users, though, isn’t directly derived from
the stamp itself. In fact the stamp itself is just a block of inert aluminum. The value comes
from the ability of our SDK to observe the unique attributes of a stamp, and in our API’s
ability to determine the exact stamp in use from just those observed attributes. Thus,
borrowing a page from the guys who sell razor blades instead of razors, we give away our
stamps and we charge for volume-based subscriptions to our API service.

17¢
The

Cheaper

SnowShoe

Stamp
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Thursday, March 14, 13
While the $20 cost of goods for our aluminum stamps is still an order of magnitude cheaper
than other technologies in the enterprise segment of our market, we’ve recently managed to
manufacture stamps out of conductive ABS plastic using a 3-D printer. This lowers our per-
stamp material cost to just 17 cents.
Closed
3 Months
6 Months
12 Months
 of Firms
5
13
24
34
 of Stamps
161
2.5K
12K
40K
Current Sales Funnel
Stamp s are weighted to adjust for the probability that we
will be able to close the account in question
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Thursday, March 14, 13
We launched the Stamp’s Public Beta in September, and we now have a sales funnel of 35
firms aggressively working on apps that use the stamp and an authentication protocol -from
small startups to Fortune 100 corporations.
hacker
In WI
In CA
 of startups
Location, Location, Location
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Thursday, March 14, 13
We invented the Stamp in January of 2012, and we’ve come a really long way in just 13
months. That said, we’re trying to sell a hardware product to developers from a state
(Wisconsin) that does not have a robust developer or startup community. We love WI, but for
this company, at this time, we need to be where our clients are: silicon valley. We’re looking
for funding and support to move our company from the freezing midwest to sunny CA, and
for the network that will let us get in front of all the right people once we get there.
Road Map
Integrations with new customers
Open-source stamp gen.
Open-source beta proj’s.
Security audit & mods.
Hire CTO
Hire BD x 2
Integrate NFC; QR APIs
Phone Gap Module
Native OS integrations
Q2
Q3
Q4
2014
2015
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Thursday, March 14, 13
$1.5MM Gets Us:

Move 4 to SF/Silicon Valley

CTO to address key security and scalability risk
points

BD Staff to pursue specific vertical
opportunities

Connected platform evangelist to grow top of
funnel

12 Month Runway
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