enterprise mobility - ServICT

cribabsurdElectronics - Devices

Nov 27, 2013 (3 years and 7 months ago)

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Symbol Technologies


RFID as an Enterprise Solution

Capture, Move, and Manage

2

Today’s Agenda


Where Does RFID Fit in Symbol’s View?


RFID


Current State


Customers’ Challenges with RFID


Competitive Overview


Symbol’s RFID Plans


Questions

3

Symbol/RFID Overview


A
cornerstone technology

in the mobility and
automatic data capture space


Same
investment and leadership

in RFID
technology that we provide in bar codes, portable
data terminals and local area wireless technologies

4

What is Symbol?

5

Simply Stated…

enterprise mobility

6

Simply Stated…

capture

move

manage

enterprise mobility

MSP

Management
Appliance

Wireless

Switch

RFID

Technology

7

Enterprise Mobility Requirements

Enterprise Mobility


cannot
be


delivered with only


point products.

8

What is Symbol?

9

Enterprise Mobility Reference Architecture

10

Enterprise Mobility Reference Architecture

11

How is Symbol Investing in RFID?


30 years of innovation and technical leadership in data
capture


hand held scanners, mobile computers, and
wireless networks


RFID is a natural and logical progression
for Symbol



Symbol will deliver end
-
to
-
end enterprise enabled systems
which include RFID

12

Our Strategy


Refine our insights into product requirements
through participation in critical supply chain
pilots in ’04



Target EPC and Supply Chain Applications



Focus on RFID as part of
a
total

enterprise mobility solution



Provide strategic roadmap
for 2005 and beyond


13

Symbol’s RFID Experience


Symbol has been building RFID enabled terminals


for close to a decade, e.g.


LF tag interrogator for hardened asset tagging (PTC 2234)


HF interrogator for food tray tracking (PPT 2800)



Historically, limited acceptance of RFID
technology in supply chain has constrained


the market opportunity



Our participation in the MIT Auto ID Center


and

EPC global has been an attempt


to help change this

14

Auto ID Center


Symbol was an active member of the MIT Auto ID Center,
and participated in the creation of the EPC draft standard



Symbol has been active within the EPC Global HAG and
SAG, and its technical personnel have contributed directly to
the ongoing development of the class 1 version 2 standard



Symbol is committed to EPC as the RFID standard for supply
chain applications

15

Key High Level ROI Drivers


Increased Accuracy of information on location

and status of good within the supply chain



from dock to final display


Tighter inventory turns


Lower supply chain expense


Elimination of stock outs


Increased revenue, greater customer satisfaction



Reduction of human labor


Counts and recounts, lower operating expense


Goal
: Continuous 100% visibility of all assets
within a supply chain with no human intervention”

16

Current State

Wal
*
Mart and DOD are driving high levels of interest

in RFID, and EPC in particular



Wal
*
Mart


Asking its top 100 suppliers to tag at the carton


and pallet level by Jan. 1, 2005


Driven by pilots in 2004



DOD


Requiring all suppliers to tag at lowest


practical level by Jan. 1, 2005


Details by June, 2004

17

Current State


Tight timeframes impose challenges including:


ROI


Tags, reader deployability & manageability


Software integration challenges



Symbol is focused on developing solutions
that address these challenges


18

What Works Today


Passive UHF EPC tags reading can be affected by:


Absorption


Interference


Tag position


Too many tags in a given time



Result: read rates can vary quite

significantly, depending on

number of tags, materials,

and reader

19

What Works Today


Tagging and reading at the pallet level
appear to be workable with the current
generation of technology now being
tested



Technical innovation will be required to
reliably read multiple cartons on pallets



Only singulated (one at a time) carton
reads have been reliably demonstrated
to date, in realistic test scenarios

20

End
-
User Challenges


“How do we manage all the devices and data? I
don’t need more complexity”


“This stuff needs to be reliable


as reliable as the
wireless switches, mobile computers, scanners
and other equipment you sell us today”


“Costs need to decline”


“I believe there will be an ROI in RFID, but I need
to define,

then build and test that ROI”

21

End
-
User Challenges


“Read reliability needs to improve, especially for
multi
-
item reads”


“RFID needs to work seamlessly with all my other
ADC technologies, such as bar code scanning


“RFID technology needs to become more
scalable as we begin to contemplate real
deployment


antennas need to be easier to
install and tune”


“I would like to purchase RFID technology as part
of an integrated ADC solution”

22


Identify and remove customers’ technological and
system obstacles



Understand implementation issues and direct
R&D resources to develop solutions



Challenges represent opportunities for innovation



We have been in this business for 10 years


we
know

the hard parts

Why Do We Talk About Challenges?

23

Make It

work

Phase 1

Make It

manageable

Phase 2

Make It

essential

Phase 3

Make It

ubiquitous

Phase 4

5 Phases of Technology Adoption

Make It

transparent

Phase 5

DELIVERED

24

Competitive Overview


Range of companies in the EPC market


ranging
from traditional RFID players to technologically
innovative startups



No clear market leaders due to the nascent state


of the market



Many previous investments in RFID


technology have been rendered moot


by the emergence of EPC as the


supply chain standard

25

Competitive Overview


Eventual market leaders will:


Have the scope and experience to support large scale systems
deployment


Invest in the core technologies required to overcome likely
implementation problems


Integrate RFID as part of overall


mobility/ADC solutions



Symbol is uniquely positioned


to meet these criteria


26

Symbol’s Product Plans


We intend to be the
primary provider of portable and
fixed RFID readers

with the data and device management
software needed to make these devices function as an
integrated managed infrastructure



Symbol’s RFID solutions will be
designed as part of

complete subsystem solutions

that integrate wireless, bar
coding, and portable data terminal technologies



We intend to develop and


provide
differentiated


RFID reading technology
,


based on Symbol’s long


standing R&D efforts in this area


27

The Road Map

2004

2005

2006


MC
-
9000 Handheld
reader


Pilot Activity

Enter the Market

Add Differentiated Features

Full Scale Integration


Fixed Readers


Device and data management


Improved reading performance


Customer roll
-
outs



Advanced antenna
technologies


Smaller form factor
readers


Full suite of
management features

28

Symbol’s Plans

We do not plan to manufacture or sell

passive RFID tags

Many good choices and vendors will be available

29

Where Does RFID Fit?


We see many analogues between the management and
deployment challenges associated with wireless infrastructure
deployment and RFID infrastructure deployment



We will leverage our technical and practical experience in the
wireless infrastructure space to provide manageable RFID
solutions

30

Specifics


We are selectively making available today prototypes of our
MC9000
-
G ruggedized terminal, with an integrated UHF
EPC interrogator



This will be deployed in pilots through 2004 and productized
in 2005




31

Symbol RFID Prototypes

32

What’s Different?


“EPC Plus”


everything you have today PLUS EPC



Designed with real
-
world usability in mind




not a “clip on” that will fail at deployment


Lightweight antenna structure to support full shift usability


Directional (60 degree forward) field generation to support
read isolation


Innovative antenna design/manufacture technique designed to
withstand repeated 6’ drops to concrete

33

Pilot Program
-

2004


In 2004, we will work with a limited number of customers to
deliver pilot solutions



The purpose of these pilots is to support the development of
ROIs, resolve implementation issues and identify future
product requirements



“Make it work”

34

Data and Device Management


Our overall goal is to provide management of
RFID data and devices as part of an integrated
toolset that also manages all aspects of mobility
and data capture


i.e. bar codes, portable
terminals, and wireless networks



These will be offered as part of an integrated
enterprise
-
enabled suite of data and device
management tools (MSS)



There will be no RFID information islands



35

Fixed Readers


Symbol
-
branded fixed RFID readers will be
available in 2005



Form factors offered and exact features will be
determined based on 2004 pilot program

36

Questions?